Here, I wish you all a happy May Day holiday in advance, so in addition to the first day of the holiday, today is also ushered in a new issue of the Battle Pass.
It can be said that the new issue of Battle Pass update has been purchased by more than 10 million players in less than an hour, and this wave can be said to have taken advantage of the right time and place.
(1) Latent intention
First of all, there is a subconscious in this, and some players in the game must be like me, and each Battle Pass update does not look at the content, and directly advances.
This is a habit that has been cultivated since the first launch of the S14 Season Battle Pass gameplay.
Because in the minds of some of our players, it is cost-effective, and every issue of Battle Pass should not be missed.
(2) Time
And then there is his shelf time, coincidentally, his shelf time is the May Day holiday.
I would like to ask you, when did your holiday start? On May 1st, not on April 30th, when you got off work.
It can be said very responsibly that after 12 o'clock in the evening on the 30th, that is, at 0:00 on May 1st, the number of people playing the game online was huge.
And on the first day of the holiday, you have to say that people are prone to impulsive consumption, and you may not buy it with the battle order of the past period, but now that the holiday is over, you are happy, and you just caught up again, and you don't want to take it directly.
(3) Quality
Then there is the quality of the skin itself, to be honest, the quality of the skin in this period is very average.
There should be no controversy about this, if the Advanced Battle Pass is to go to the skin, the skin of this issue of the mirror is indeed not very eye-catching.
However, the ingenuity lies in the fact that this skin has launched the Xingyuan skin, although the Xingyuan skin is only a different color, but this color is pink.
I don't know why it's just a simple change of color, and the quality of this skin seems to have crossed a whole new level.
This skin is worth the Advance Battle Pass.
(4) Value
We buy skins for its use value and collectible value.
This time, it also returned to the lion dance of Xiao Luban, and the skin of the East.
To some extent, this skin is free, but you can't get it if you don't advance the battle order, so many friends are rushing to this skin of Luban No. 7.
However, I think Luban No. 7's skin is really worth it, and if you can guarantee that you can upgrade to level 130, it does have the value of the realm.
(5) Price
Then there is its price advantage, we all know that the price of the Collector's Edition is 988 bonds.
And we already had a coupon when we bought the Battle Pass before, so this issue of the Advanced Collector's Edition of Battle Pass is only priced at 888, which is 100 bonds cheaper.
This will give players the illusion that they will lose 100 bonds if they don't buy it, so many players can't help but buy it when they see this price.
I'm sure there are some players who never charge their money to play games, but you have to admit that the percentage of players who buy Battle Pass is very high.
Let's not talk about the previous battle passes, anyway, this issue of the battle pass must have high sales, and this high sales is not a coincidence, but he took advantage of the right time and place.
But then again, since the Battle Pass reform, May 1 of every year will be a new Battle Pass.
So I still hope that everyone's purchase of game items in the game is deliberate, not the so-called impulse consumption.