The streets and alleys turn into a sea of joy, and the tide is surging everywhere. Don't be nervous, it's just the annual Songkran carnival! Here, all the tourists transform into bold "water warriors" and wish each other happiness with enthusiastic splashes.
Look, even the usually polite old man couldn't help but join the scuffle and threw a punch at the young man next to him. Who would have thought that this is actually a local folk tradition? It turns out that in Yunnan and other ethnic minority areas, the Songkran Festival symbolizes the arrival of the new year, and people wash away old luck in this way and welcome new hope and good luck.
Such a peculiar custom is stunning, but at the same time, it is also amazing. After all, in our highly modern society, it is rare to have such a traditional folk activity full of rituals. They not only show the exotic atmosphere, but also contain people's infinite vision of life.
In fact, such folklore tours have attracted a lot of attention in recent years. From Chaoshan Ying song and dance to the Dai Songkran Festival, to the March 3rd in Guangxi and the Fuquan dance in Hainan, the long-standing local customs have attracted the attention of many tourists in a unique form. As the data shows, on the first day of the "Songkran Festival" alone, Xishuangbanna Prefecture received more than 430,000 tourists, and its tourism revenue exceeded 500 million yuan.
It can be seen that folk tourism does have a unique charm for activating the local cultural tourism market. It is a perfect blend of old customs and modern tourism, allowing tourists to appreciate the national culture while experiencing this unique rural life.
For example, at the March 3rd Carnival in Guangxi, the singing and dancing performances, food displays, and intangible cultural heritage experiences of different ethnic groups such as the Han, Zhuang, and Yao ethnic groups made tourists linger. Another example is Xinye Ancient Village in Jiande, Zhejiang, where traditional programs with regional characteristics such as pavilion lifting, Kunqu opera, and lion dance were staged, which restored the atmosphere of village life to the fullest.
It can be said that the folk tour perfectly integrates culture and tourism, allowing tourists to appreciate the unique charm of local culture in a joyful experience. Not only that, but the development of folklore tourism has also injected new vitality into the local economy. Taking Guangxi as an example, the region's tourism revenue achieved double-digit growth during the March 3 holiday, driving the sales of 68 key enterprises to increase by 17.3% year-on-year.
This is undoubtedly a microcosm of the integrated development of local culture and tourism. From this point of view, excavating and promoting folk culture is not only a cherishing of historical and cultural heritage, but also an important starting point for activating rural tourism and promoting the integrated development of culture and tourism.
In many remote mountain villages, it is with the help of unique local culture and local customs that many tourists have arrived, thereby driving employment and income and helping rural revitalization. However, we should also be soberly aware that the development of folk tourism is facing many difficulties and challenges.
For example, how to protect and inherit folk culture while avoiding excessive commercialization and assimilation? How to attract tourists while avoiding damage to the local ecology and environment? How to make the development of folk tourism truly benefit the majority of local residents? All of this requires relevant departments to maintain a high sense of social responsibility.
Personally, I am very optimistic about folklore. It not only draws new vitality for local culture, but also promotes the integration of culture and tourism, and drives the development of the local economy. Of course, at the same time, we need to pay attention to relevant social responsibility and ecological and environmental protection issues at the same time, so that the folk parade can be stable and far-reaching and truly benefit the general public.
As a tourist, I also want to be able to experience these unique folk cultures with an open heart, and appreciate them with respect and curiosity, rather than treating them as pure entertainment. Only in this way can we truly understand these dazzling cultural treasures and keep them alive and passed on from generation to generation.
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