Huawei's high-end mobile phone, to sell one more to female users?

Nail Technology

2024-04-17 08:20Posted on the official account of Beijing Beijing Nail Culture Media Co., Ltd

The signature of a friend of Little Sixteen was changed from waiting for "P70" to "waiting for Pura70", on this day, Huawei said that the P series was upgraded to Pura, "with a new attitude, and start again". My friend said, "My P40 has long wanted to leave me." ”

What is the "new attitude", Huawei certainly has Huawei's self-expression. Xiao Sixteen thinks that part of the "new attitude" is about: Huawei's high-end mobile phones should take another step towards female users. Well, it's "sell one more"! The meaning is similar, not a homophonic stalk.

(Screenshot from Weibo account "Huawei terminal")

I have a bit of a basis for this speculation.

Pura is a Spanish word that means "pure", unlike Mate or Nova, where more people can pronounce and know the meaning.

From Mate to Nova to Pura, each is more niche than the other. At least for people my age who have played Warcraft, they may remember one of the undead Lich's skills, "Frost Nova Frost Nova", but as for Spanish, he really didn't learn it.

It's a bit of a stretch, but I actually want to say that from P to Pura, in addition to maintaining the basic formation with Mate, Nova, and even Pocket, it seems to be creating a new tone.

Something that is relatively "scarce" is sometimes considered more tonal. In recent years, I have seen consumer electronics brands throw more olive branches to female friends, one of which is called "taste and style".

I also said the name, P, a letter, concise and clear, but I always felt a bit hard, Pura, or more rhythmic and brisk.

In recent years, I have often heard the term "girlishness", and "girlishness" is often manifested as a kind of freedom and lightness.

Moreover, like Mate and Pocket, Pura is easier to associate with a Chinese codename. For example, Mate, "beautiful legs"; Pocket, "treasure box". Some people say that Pura, can be called "beautiful". It's a little bit like. These code names aren't very special, but they're somewhat interesting. Girls like interesting things.

Of course, if that's all there is, I'm afraid my guess is still far-fetched, and I'll have to do a little more.

About Pura, Huawei has released three pilot films, except for one of which is Yu Chengdong's two-minute review of the P series and the changes from P to Pura, the main characters of the other two are women, I see a sense of power, the power of women, and the power of beauty.

In addition, Yu Chengdong said that Pura "adheres to the design concept of high-end, extreme, simple and pure, and integrates technology, fashion and art into the product to create a more unique and modern aesthetic design".

I'm not saying that men don't pay attention to fashion, art, and aesthetics, but women usually pay more attention.

The most important is the P series, which, as Yu Chengdong said, focuses on moving images and technological aesthetics, which are part of its unique style that leads the fashion trend.

This is going back to the user group again, "moving image" and "technology aesthetics", and female friends have to pay more attention to it. For example, a friend of mine often changes his phone for better results. However, at the root of the problem, the "better shooting effect" is still to serve his girlfriend.

In the early years, the P series also showed a tendency to be close to female users, for example, there is a statistic that the ratio of male to female users in the P series is basically equal, and in comparison, the ratio of men to women is basically 6 to 4 in the Mate series, which is also a high-end series with the P series.

It's not just the P series, the Huawei brand has shown its intimacy with female users earlier, after all, its design, in the eyes of the outside world, from the "standard science and engineering man" to the "literary science and technology man" The change is still relatively obvious.

For example, in the layout of mid-range products, the Nova series has gained more attention from female users through color matching, design, and even spokespersons.

There is also a joke about this, that is, some netizens said that Nova is "no vivo, OPPO, Apple". Although it is a joke, it also includes the market situation during a period of time: vivo, OPPO, Apple, are indeed popular with women, with design, color matching, images, music, etc.

That's why Pura plans to debut, which is Huawei's high-end mobile phone, to sell one more to female users.

Because, in the mid-range, there is already Nova, and Nova has done a good job, and the folding screen, with Pocket vertical folding version, is also for female users. The high-end outside the folding screen also needs to be more effective.

Then, the best way may be to make the P series, which continues to explore the core technology and aesthetic design of mobile imaging, more "excellent".

After all, since 2023, Huawei's mobile phones have shown the possibility of returning to their previous market position, but at the same time, the market is no longer the incremental market of the past.

For Pura, I'm optimistic, it's just, we have to hurry up! Hongmeng Spring Conference, P70 did not appear, at that time, there were many netizens asking. You know, girls don't like to wait all the time, and they don't like to be released pigeons. (Original by Ding Science and Technology Network, please be sure to indicate "Source: Ding Science and Technology Network")

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