Yu Chengdong suggested that fuel vehicles be eliminated, why don't you dare to beat fuel vehicles?

Recently, Huawei's Yu Chengdong became popular again because of a video. The reason is that Huawei's Yu Chengdong is calling for the elimination of fuel vehicles, he said: "Our industry must eliminate pure fuel vehicles as soon as possible, because pure fuel vehicles are actually very uneconomical, and our era of pure fuel vehicles must end quickly and quickly." Yu Chengdong believes: "The range extension mode is a very good mode, even when the tram is used, it can save half of the fuel compared to the fuel car without charging." ”

In Yu Chengdong's view, fuel power generation for range extender vehicles is more fuel-efficient than fuel vehicles, because fuel vehicles often keep changing clutches and gears on the road, and the engine has been working inefficiently. Although the range extender vehicle generates electricity, the electricity can be recuperated, which is much more efficient than the fuel vehicle.

Yu Chengdong has bombarded fuel vehicles many times, and has said in the past: "Buying a fuel car now is like buying a feature machine in the era of smart phones." ”

Judging from the comments of netizens, most netizens do not agree with Yu Chengdong's point of view, and some netizens said: I have been driving fuel vehicles, and these relatives in our family are all fuel vehicles without exception, especially for long-distance running, there are gas stations in every service area, and it is rare to see charging stations!

From the perspective of market share, in 2023, the penetration rate of domestic new energy vehicles has exceeded 35%, and in March this year, the penetration rate of new energy vehicles has exceeded 45%, and industry insiders expect the penetration rate to exceed 50% this year.

According to the penetration rate of new energy vehicles, will it be a matter of time to defeat or even eliminate fuel vehicles?

From the current point of view, it seems a bit difficult. Some people watched the full version of the fuel car sales list in March, and sighed that the joint venture car is really a "small strong" that can not be beaten, domestic new energy vehicles have risen, I didn't expect the sales of joint venture fuel vehicles to be so strong, the sales of the top three still broke 20,000 units, and what is even more outrageous is that luxury cars Mercedes-Benz and Audi can enter the top five, and the sales volume is more than 16,000 units.

So judging from the data, in fact, the current new energy vehicles or is at a critical point in the saturation period, the growth rate is slowing down, and most of the main prefers who are willing to change new energy vehicles have changed, while the consumer group of oil vehicles is still strong.

Now that the new energy vehicle market is entering a saturation period, it seems that it is not so easy to grab the main consumers of oil vehicles, and there are not a few consumers who are more pursuing cost-effective, stable, durable, and service life.

Therefore, in the current state of stalemate between trams and oil cars, it is impossible to beat in a short time, so since it cannot be defeated, it is forbidden to ban it, and it is recommended to eliminate it as soon as possible, and consumers can only buy trams or extended ranges, so that China's auto industry is not strong?

Apparently not.

It is recommended to eliminate fuel vehicles, what is wrong?

It is recommended to eliminate fuel vehicles, which has two meanings, one is to hope that consumers will take the initiative to abandon the choice of fuel vehicles and embrace new energy, and the other is to hope that the policy level will help to eliminate fuel vehicles as soon as possible and make room for a larger market for new energy vehicles.

In essence, this kind of thinking is actually depriving consumers of their right to choose. Because it is the freedom and preference of individuals to choose what car to use, the idea of depriving consumers of the right to choose is contrary to the laws of economics and the principle of fair competition in the market.

If there is still a large number of consumers willing to choose oil vehicles, this means that the cost performance of oil vehicles, endurance, service life, energy replenishment speed and the safety and quality brought by the mechanical precision parts process are more in line with the preferences of this part of consumers. For the time being, fuel vehicles cannot be eliminated, which is the result of market verification.

And if you want the policy to help, it's even less necessary. We know that domestic new energy vehicles and fuel vehicles from the beginning is not an absolutely fair competition. From the very beginning, new energy has enjoyed the green card no restrictions, no lottery, no purchase tax, no road maintenance fees, vehicle and vessel tax and other policies, and fuel vehicles bear the value-added tax, education surcharge, purchase tax, license tax, road maintenance fees, vehicle and vessel tax, etc., to support the domestic automobile industry tax revenue, is also raising trams.

In the cultivation of industrial soil in the early stage, policy support is indispensable, which has also led to the establishment of the new energy vehicle industry chain, reduced the popularization threshold and cost of trams, and a large number of online car-hailing drivers and urban commuting groups have chosen trams.

Now the market penetration rate of new energy vehicles has exceeded 35%, in this case, if you still hope to help with more favorable new energy policies, it is not a good thing for new energy vehicle companies.

When there is no competition for new energy vehicles, fuel vehicles have made little progress for many years, and the same is true for new energy vehicles, if only new energy is developed, it can only put itself in a kind of self-contained, blind and arrogant closed industrial limitations, which is not conducive to tempering their real competitiveness, and is not conducive to car companies to resolve to solve the core pain points and shortcomings.

The camp of fuel vehicles is gone, so a series of national taxes originally borne by fuel vehicles will be collected from the new energy vehicle camp, many new power car companies are still selling cars at a loss, if the cancellation of various green cards and tax incentives, then many car companies may be more unable to sustain, more unable to fight a price war.

Therefore, "it is recommended to phase out fuel vehicles as soon as possible" is to hope that the policy will help, and such a result can only create a greenhouse environment, which is not conducive to new energy vehicles becoming truly powerful through market competition.

The growth of an enterprise is the same as the growth of a person, after a child grows up, he must survive on his own, face the wind and rain of life independently, so as to temper his competitiveness, once you encounter setbacks or meet opponents to compete but can't, you want your parents to help, so that you can't cultivate a real strong, only cultivate a giant baby.

The most convincing way to defeat an opponent is by strength, not by policy

A promising company will not hope that policies will help defeat its opponents, but will have the confidence to rely on products to defeat its opponents. Consumers do not choose your product, there must be his reasons, consumers choose fuel vehicles, naturally there are other reasons.

Judging from the current situation, consumers still have a reason to choose oil vehicles, fuel vehicles have experienced a hundred years of historical precipitation, safe, stable, cost-effective, fast refueling, can be used at any time, can not worry about spontaneous combustion can not escape, do not need to worry about battery life, do not need to worry about high-speed queuing charging on holidays, do not worry about blizzard weather, battery life fractures, there is no so-called battery life supplement shortcomings, longer service life, quality and performance are more stable. The performance and stability of the engine are very high, and the engine is different from the battery, but needs to be turned on more.

The existence of fuel vehicles gives new energy vehicle companies a sense of crisis, and they will want to make up for their shortcomings, and the thinking of always thinking about relying on policies to engage in the industry is short-sighted, and it also lacks depth and long-term strategic vision. In the past, a group of car company bigwigs always compared electric cars to smart machines and fuel vehicles to functional machines, but the elimination of functional machines represented by Nokia by the iPhone is not achieved by policy, but by completely defeating the functional machines through the product itself.

From the consumer's point of view, consumers need to have a choice. If there is no competition from gasoline vehicles, the price of new energy vehicles may rise as a result, and the ultimate benefit will be harmed by consumers.

The healthy development of an industry must follow the personal choice of consumers, the market will eliminate outdated products, and good money will eventually drive out bad money.

Therefore, whether to eliminate fuel vehicles, should let the market to the market, new energy to effectively solve the problem of spontaneous combustion of fuel vehicles, high temperature and low temperature discomfort and safety, car experience, battery life problems, charging battery life problems, charging battery life problems, passenger motion sickness discomfort caused by pushing back feeling, After long-term use of product quality and other issues, new energy vehicles also need a longer period of precipitation, to win the recognition of more consumers, in the final analysis, consumers need better products, rather than what product camp to choose.

The most convincing way to defeat an opponent is by strength, not by policy. Hope that the policy will help to eliminate the opponent, can not be recognized by consumers, the progress of the industry must be in the cruel competition to really get promoted, only in the fair market competitive environment, really rely on the product to defeat the opponent, in order to gain real respect. This may be worth pondering for a group of car company bigwigs, including Yu Chengdong.

Author: Wang Xinxi, Senior Reviewer of TMT This article is not reproduced without permission