With the rapid development of electrification technology, many car companies have begun to compete for the new energy MPV track, and many popular models have also been born, such as VOYAH Dreamer, Denza D9, ZEEKR 009, Xpeng X9, etc. At the same time, under the incremental effect of new products, the sales volume and penetration rate of new energy MPVs have achieved rapid increase.
According to the data, the new energy MPV has maintained a double-speed growth trend in the past three years, from less than 90,000 units in 2022 to 240,000 units in 2023, with a net increase of 150,000 units, of which the sales volume of high-end new energy MPVs last year was about 190,000 units, accounting for 17% of the overall MPV market. Driven by the high-end new energy MPV market, the sales volume of the entire MPV market will rebound to more than one million units in 2023, achieving a double-digit growth of 15.9%, and the market share will also exceed 5% again.
Against this backdrop, LEVC, which is wholly owned by Geely Holding Group, has also begun to attack the market. On April 15th, LEVC held the "Time and Space Realm" L380 Design Aesthetics Analysis Meeting, and released some of the L380 product information for the first time from the perspective of space aesthetic design.
It is understood that as the first model of LEVC that defines luxury in the new era, L380 is known as "Land Airbus", and has made continuous breakthroughs in the field of new MPV aesthetic design, realizing the perfect integration of LEVC's century-old "space innovation" aesthetics and new energy vehicle technology, and laying a firm foundation for LEVC's globalization process.
Image source: LEVC
As an automobile brand with a history of 116 years and has always been committed to space innovation, LEVC continues to provide users with spacious and comfortable space, elegant and high-end travel services, and has become a business card of luxury travel. LEVC's product "Black Cab" has become a label unique to British culture, which is behind the precipitation of LEVC's travel services for more than 1 billion people around the world.
In recent years, with the empowerment of Geelydo's brand strategy and global resource system, LEVC has not only increased its awareness in China, but also led users to open up a more free and beautiful "time and space realm" with the brand mission of "creating a space on wheels that users are happy with".
Image source: LEVC
In terms of exterior design, the L380 is inspired by the aerodynamic engineering design concept of Airbus aircraft, and draws strength from nature, with an elegant and rounded vehicle shape, breaking through the traditional MPV design framework while realizing the perfect integration of new era technology and elegance. In addition, the waistline design that conforms to the golden ratio and matches the cheetah posture is elegant and dynamic. The floating roof, large privacy glass and simple two-tone combination perfectly present an elegant visual aesthetic.
In terms of interior, L380 continues the LEVC space innovation concept, its cockpit and passenger compartment space layout has a high degree of flexibility and variability, according to different occupant needs, different scene needs, to provide customizable, private space settings, it is reported that in the future, L380 can achieve in addition to the first row of 2 seats, the seats in the passenger compartment are flexibly configured, and the vast passenger compartment space can be arbitrarily changed to the limit of extension.
It is worth mentioning that, unlike the traditional MPV that inevitably sacrifices the comfort of the third-row space in ensuring the comfort of the second-row occupants, the L380 has become the only MPV in the industry that can enjoy ample comfort in the second- and third-row spaces at the same time. At the same time, only the second-row space in the traditional MPV can maintain privacy, and each seat of the L380 is an independent airline seat, giving each user the experience of first class, sitting and lying freely, and switching at will.
The core of the implementation of these product innovations is inseparable from the SOA architecture, which is the space-oriented architecture of LEVC.
As a global technology base, LEVC SOA technology architecture is forward-looking to create a more creative and adaptable space for users. The SOA architecture supports ultra-long architecture bandwidth, with a wheelbase of up to 3000mm-3800mm, which can realize a variety of drive forms of front-wheel drive, rear-wheel drive and four-wheel drive, which can easily meet the diversified development needs of the current market environment.
Image source: LEVC
In terms of spatial innovation capabilities, SOA architecture is more prominent. According to reports, the space utilization rate of SOA architecture models can reach more than 75%, and the tail space can also be expanded to 163L. In addition, the architecture also conforms to international high standards, high security, and high intelligence access design, so as to fully guarantee global high-standard delivery and provide targeted services according to the needs and characteristics of the target market.
Previously, Gasgoo Automotive Research Institute predicted that with the continuous growth of demand and product lines, the sales and market share of high-end new energy MPVs will continue to expand. According to relevant forecast data, the sales volume of the high-end new energy MPV market will reach about 300,000 units in 2024, and the share of the MPV market will rise to about 28%.
Obviously, the dividend period of the high-end new energy MPV market has not ended, and it will still be one of the few market segments that can maintain rapid growth. Therefore, LEVC, which has a century-old history of car manufacturing and relies on Geely's global technology system, is expected to continue to move forward in the new era of electrification, intelligence, and high-end with the L380.