It's been 12 years, and Huawei suddenly changed the P series to Pura, what does this mean?

Text: Connected Fish

On April 15, 2024, Huawei Yu Chengdong officially announced that its flagship brand P series was officially upgraded to Pura.

This move to comprehensively upgrade the P series instantly sparked heated discussions among the public, and the popularity of many hot search topics soared. We are all speculating about how the Huawei Pura has been fully upgraded compared to the Huawei P series in the past, what exactly does this Pura represent, and how is it different from the original P series? Let's talk about this today.

As we all know, Huawei's P series phones have always been known for their high-end imaging technology and sleek design. From the P9's first collaboration with Leica, to the P20's AI photography capabilities, to the P40's ultra-sensitive camera and the first 100x zoom, each generation of the P series has brought us surprises in mobile phone photography.

First, from the perspective of brand connotation and name interpretation, Huawei chose to upgrade the P series to Pura, which itself contains a profound meaning.

The word "Pura" means "pure" and "pure" in many languages, which may represent Huawei's goal of pursuing the ultimate purity, simplicity and simplicity in terms of design, performance, and user experience.

At the same time, "Pura" can also be understood as the refinement and sublimation of the spirit of the original P series, that is, on the basis of inheriting the fine tradition of the P series, exploring purer and more forward-looking technology and design concepts.

Second, from the analysis of product upgrade examples, in terms of imaging, Huawei P series has always been the industry benchmark, especially in photography performance.

The Huawei Pura series is bound to introduce more advanced algorithms, lens modules, and sensor technologies on the basis of the original image advantages of the P series to achieve higher image quality, more powerful night shooting capabilities, and even breakthrough photography gameplay, truly realizing the "pure" evolution of imaging technology.

In terms of design style, the Huawei Pura series may emphasize more integration, minimalism and environmental protection concepts, abandon redundant design, pursue the harmony and unity of materials and craftsmanship, and create a pure work with both modern aesthetics and humanistic care.

For example, the fuselage may be made of more environmentally friendly materials, or the design of the bezel and camera module may be further optimized to achieve both visual and hand improvements.

In terms of system and interactive experience, the Huawei Pura series is expected to be equipped with a more advanced HarmonyOS operating system, through more intelligent AI algorithms, operating logic, and tighter privacy protection measures.

It gives people a more pure feeling, which is also another interpretation of Huawei's "pure" experience.

Third, from the perspective of the 12-year development history of Huawei's P series, it is a combination of inheritance and innovation.

Although the Huawei Pura series has changed its brand name, it is undoubtedly the continuation and development of the Huawei P series in terms of core values and technical accumulation.

The technological innovation, design aesthetics, and brand culture that have come all the way from the Huawei P series are the solid foundation for the Huawei Pura series to stand on.

For example, the multi-camera technology, periscope zoom, and super night mode that Huawei P series once led will be inherited and carried forward in the Pura series.

At the same time, the Huawei Pura series will also make new breakthroughs in product definition and market positioning, which will not only be a simple smartphone, but also more likely to become a new intelligent ecological entrance, carrying Huawei's vision and practice for the future intelligent life.

For example, through the deep integration with Huawei's smart home, wearable devices, and other products, it builds a seamless all-scenario smart life experience.

Therefore, we summarize the birth of the Huawei Pura series, Pura, to interpret Huawei's unremitting pursuit of "pure" technology and life aesthetics.

This is a bold attempt by Huawei in its brand strategy.

It is also another important transformation in Huawei's product planning.

From Huawei P to Huawei Pura, it not only inherits the excellent genes of the P series, but also innovates and upgrades in many aspects.

What remains unchanged is the pursuit of excellent quality and the insistence on technological innovation.

What has changed is a new perspective and thinking that is more in line with the pulse of the times and in line with the needs of users.

We can expect that the new brand series will bring a more high-end and pure user experience.

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