The automotive industry has always been a popular industry that has attracted much attention, and it is also one of the pillar industries of national economic development. The characteristics of the highly saturated and highly competitive Red Sea market determine that the automotive industry must create unique brand value and occupy the minds of consumers. Joining hands with China Central Radio and Television's "Brand Power Project", Huawei Smart Car, Xiaomi Automobile, Geely Automobile, and Deep Blue Automobile are moving towards high-end, intelligent, and electrification, and have attracted extensive attention from high-value mainstream groups through all-round and three-dimensional integrated media communication services, promoting a significant increase in automobile sales, especially new energy vehicle sales, and running a new speed for the brand on the main station track.
After its debut on "News Network", the clever implantation and repeated appearance of the M9 in the host of the 2024 Spring Festival Gala of the main station and the Xi'an branch venue, the integration and communication measures have made its national brand image more deeply rooted in the hearts of the people. As a panoramic smart flagship SUV, the M9 redefines the new standard of high-end electric SUVs in the intelligent era, bringing a subversive technological luxury experience. At Huawei's HarmonyOS Ecosystem Spring Communication Conference on April 11, Yu Chengdong, Huawei's Executive Director, CEO of Device BG, and Chairman of Intelligent Vehicle Solution BU, said that the newly launched Wenjie M9 has exceeded 70,000 units in three months after its launch. At present, the delivery capacity of the M's in September is 15,000 units, and the production capacity is being accelerated at an accelerated pace. In the first quarter of 2024, Wenjie ranked among the top five luxury brands in the Chinese market in terms of sales, demonstrating Huawei's strong momentum in the field of smart cars.
In 2024, Xiaomi will join the "Brand Power Project" for the first time and become a strategic partner of China Central Radio and Television's "People, Vehicles and Home Ecology", and work together to create a new model of advanced intelligent manufacturing. After the main station's "News Network", it will spread strong IP resources such as the commanding heights and the 2024 Spring Festival Gala, creating a strong brand momentum for Xiaomi SU7 and filling market expectations. On March 28, the just-released Xiaomi car broke 10,000 units in 4 minutes, 20,000 units in 7 minutes, and 50,000 units in 27 minutes, and the total amount reached 50,000 units, and the current number has exceeded 100,000 units. Xiaomi Automobile Factory in Beijing Economic and Technological Development Zone integrates R&D, production, sales and experience, and the Xiaomi SU7 production line integrates cutting-edge informatization and automation technology, and all key processes are automatically operated, creating super body quality. Xiaomi Auto Factory has built its own R&D test base, relying on high-quality delivery of hard-core technology and the advantages of new quality productivity, leading the new pattern of intelligent car manufacturing.
Through years of cooperation with the "Brand Power Project" of the main station, Geely Group has taken the intelligent transformation of new energy as the core to create an intelligent travel experience for users that exceeds expectations, and high-value products continue to detonate the market. Geely Group strategically laid out the core resource "Focus Interview", opened up the coverage of the main station, enriched the high-quality resources of financial media, and effectively used "brand stories" and "brand actions" to enhance brand favorability. In 2021 and 2022, Geely Group relied on the "Winter Olympics Honorary Support" resource to reach and cover the live broadcast time of the event and the ace event column throughout the day, covering nearly 500 million people, greatly enhancing the brand's voice. In the first quarter of this year, Geely Holding Group's cumulative sales reached 738,400 units, a year-on-year increase of 27%, and Geely's new energy vehicle sales in March increased by about 65% year-on-year.
In June 2023, Shenlan Automobile, a sub-brand of Changan Automobile, joined the "Brand Power Project" of the main station for the first time and won the title of "National New Energy Vehicle Leading Brand". With the mission of being a leader in all-scenario smart travel, Deep Blue Auto focuses on the mainstream new energy vehicle market. In the first quarter of this year, Deep Blue Automobile sold a total of 40,000 vehicles, a year-on-year increase of 113%.
In addition, in recent years, many well-known automobile brands have been deeply engaged in the main communication position of the main station, and cooperated with the high-quality resources of the main station's financial media, comprehensively demonstrating the brand concept and products, and setting a new benchmark for national automobile brands to be self-reliant and self-reliant. At the end of 2023, FAW Hongqi's exclusive title of the main station's large-scale financial media event "Gold Medal New Brand" demonstrated the cultural confidence of Chinese brands in the field of high-end automobiles. FAW-Volkswagen's large-scale flagship SUV Lanjing exclusively titled the second season of the large-scale humanities documentary "Scenery" of the main station, fully demonstrating the best travel experience created by Lanjing and the life attitude of "taking the world in the heart and achieving great success". The Jiangling Avenue pickup truck, the designated car in the second season of "The Most Beautiful Self-driving Road", left a deep impression on everyone, leading China's pickup truck into the full-scene era.