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Nezha Automobile's name change turmoil has risen again, and the new name "Hezhong" has been ridiculed by netizens as "rabble"

author:Poetic waves

4月28日,哪吒汽车CEO张勇在社交媒体上宣布将发起品牌改名投票,张勇已经为新名字“合众”做好了准备,意在表达迎合大众、合作共赢的理念。然而这一提议却遭到了不少网友的调侃和质疑。

Nezha Automobile's name change turmoil has risen again, and the new name "Hezhong" has been ridiculed by netizens as "rabble"

哪吒汽车自2019年进入市场以来,虽然销量表现一直在增长,但品牌影响力仍有待提升。此次改名的初衷或许是为了增加品牌的曝光度和流量,然而,网友们对于新名字“合众”的反应却并不积极。有网友表示,“合众”听起来像“乌合之众”,给人一种不太正式的感觉。

Nezha Automobile's name change turmoil has risen again, and the new name "Hezhong" has been ridiculed by netizens as "rabble"

还有人说:“按照现在年轻人的出行风格,显得太中二了,有点lou,但是如果把哪吒换成英文Nezha格局是不是一下就升华了!”

Nezha Automobile's name change turmoil has risen again, and the new name "Hezhong" has been ridiculed by netizens as "rabble"

更有网友调侃:“就叫风火轮,总不能改个和哪吒毫无关系的名字吧!

Nezha Automobile's name change turmoil has risen again, and the new name "Hezhong" has been ridiculed by netizens as "rabble"

对于改名一事,张勇在视频平台表示,哪吒品牌名字具有独特的个性,只是没有运营好。他强调,车企改名是一个涉及品牌注册、申报、海外市场拓展以及新老客户关系维护的复杂工程。此外,公司的品牌宣传资源是否能够支撑改名计划也是需要考虑的重要因素。因此,张勇决定发起调研,广泛听取各方意见,再决定是否改名以及如何改名。

Nezha Automobile's name change turmoil has risen again, and the new name "Hezhong" has been ridiculed by netizens as "rabble"

从目前的舆论反馈来看,网友们对于哪吒汽车改名的态度不一。有人认为改名有助于提升品牌形象和认知度,也有人认为哪吒这个名字已经深入人心,不需要轻易改变。还有网友建议,如果真的要改名,可以考虑更加贴近消费者心理、易于记忆和传播的名字。

Nezha Automobile's name change turmoil has risen again, and the new name "Hezhong" has been ridiculed by netizens as "rabble"

尽管“合众”这个名字引起了网友们的热议和调侃,但哪吒汽车最终的改名决定还需要经过深入的调研和综合考虑。毕竟,一个品牌的名称不仅仅是一个符号,更是品牌文化和价值观的体现。希望哪吒汽车能够慎重考虑,做出最符合品牌发展需要的决策!

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