When the CEOs of traditional car companies began to broadcast live in person, the competition in the automobile circle began to become more and more fierce and exciting. If it is really helpless for the executives of Gaohe Automobile to sell steak with goods in the live broadcast, then Wei Jianjun, the head of Great Wall Motors, made his live broadcast debut to measure intelligent driving, which makes people feel that a traditional car company is using a new Internet thinking to make its technical strength truly and sensibly present in front of the majority of netizens.
Live broadcast debut, test the city NOA
In this live broadcast of "True No Picture Real Challenge, Great Wall Motor's Intelligent Driving System Zero Mistake Challenge", we can see that Wei Jianjun is sitting in the main driving position, his hands are not directly touching the steering wheel, but he is still in a state that can be taken over at any time in order to deal with emergencies (in fact, this measurement was very smooth, and there were no accidents that required the driver's intervention).
On the one hand, this is the base camp of Great Wall Motors, and the work will be more efficient and smooth, on the other hand, Baoding, as a second- and third-tier city, still has a certain degree of complexity in its traffic conditions, such as the mixed flow of motor vehicles and non-motor vehicles, the scene of pedestrians crossing the road, etc., which are more tests of the level of the intelligent driving system.
"You can't experiment with users as guinea pigs"
The total mileage of the intelligent driving is 16.6km, the average speed is 24.7km/h, and the common traffic light intersections, no lane lines/lane lines are blurred in the daily traffic, merge in/out ramps and other scenes, as well as pedestrians and non-motorized vehicles in snakeskin positions.
In the live broadcast, Wei Jianjun mentioned: "We need to conduct sufficient security verification, put security first, and not use users as guinea pigs for experiments." In fact, Great Wall Motors has begun to lay out intelligent driving ten years ago, after years of exploration and verification, now Wei Jianjun personally tested, obviously has full confidence, so that consumers can use it with peace of mind.
Opening a personal account without controlling comments is becoming more and more network-sensitive
Wei Jianjun, who started the live broadcast for the first time, didn't even open his personal Weibo account a month ago. However, he has frequently interacted with netizens recently, and also appeared at the Xiaomi car press conference, exchanging new cars with Lei Jun, which can be said to have attracted countless attention.
In fact, before this, Wei Jianjun had the legend of "Baoding Car God", he had performed wonderful car stunts at Baoding Airport when he was young, and in 2019, he also wore Jack Wey's exclusive racing suit in Alxa to stage a desert chase. Wei Jianjun is one of the few people in charge of car companies who love racing technology. To be reasonable, Wei Jianjun's personal charm is enough to make him an Internet big V with distinctive characteristics.
Among the new forces, Li Bin of Weilai Automobile, Li Xiang of Li Auto, Lei Jun of Xiaomi Auto, not to mention Musk of Tesla, their names are a big V account, and sometimes they can even bring more hot search attention than the official account content of their own brands. Wei Jianjun also opened his own personal account this time, and the content released in recent times is all personal feelings, rather than simply forwarding brand news, which gives people a very sincere feeling.
"When I come to Weibo, I am very much looking forward to seeing everyone's sharing, and the voice of users is always the driving force for us to move forward. Wei Jianjun said so and did so, under his personal Weibo, the comment area is highly open, and there is no control and evaluation operation.
Wei Jianjun, who could have easily strategized in the office, could still sincerely listen to the voices of netizens at the age of 60, and personally went into battle to live broadcast and measure intelligent driving, which is really more and more networked.