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On April 27, a tragic accident occurred on the highway in Xia County, Yuncheng, Shanxi Province, which made a black Wenjie M7 the focus of public opinion.
The tragic death of three people in the car caused great shock and grief and focused the public's attention on the cause of the accident and the problems behind it.
In the accident video, the hidden door handle of the M7 does not seem to have popped out, the door cannot be opened, and the front of the car is burning, and the scene of several people trying to smash the window to rescue is worrying.
At the level of Wenjie Zhijia and AEB, this vehicle, which claims to be "far ahead" in Zhijia and AEB, has failed to avoid the sprinkler truck in front, which undoubtedly raises questions about its technical reliability.
And what consumers are most concerned about is the key question of why the car door cannot be opened.
The response of the customer service said, "At present, most vehicles do not have the function of automatic unlocking, as long as they are conscious, they can open the door normally, and in this accident, the door cannot be opened because the person has lost consciousness." Such an explanation does not completely dispel people's doubts.
People can't help but ask, in an emergency, whether the safety of the vehicle is sufficient? Is the design of the hidden door handle really reasonable? Is the lack of the automatic unlocking function a safety hazard? Whether it is the lack of hidden door handle or automatic unlocking, it exposes the loopholes in the safety design of the car company.
These issues are worth pondering, and they also need to come up with practical solutions to protect the lives of consumers.
In the event of a collision at high speeds, the question of how to ensure that the door can be opened by another mechanical door opening solution in the event of damage to the electronic system is a crucial question.
And the M7 did not have an automatic unlock function in this accident, which caused a strong controversy in public opinion.
Under Yu Chengdong's "far ahead" publicity, many consumers mistakenly believe that Wenjie's car is the top in intelligent driving, "the best AEB among all cars".
Consumers often do not distinguish between intelligent driving and non-intelligent driving versions, and this mentality of over-trusting the brand may sometimes bring hidden dangers of dangerous driving.
In the past, car companies blindly touted technological leadership to attract consumers, but lacked sufficient warning about the hidden risks.
This kind of excessive propaganda undoubtedly requires a certain amount of responsibility.
The accident has sounded the alarm for car companies in the entire industry, and irresponsible excessive publicity and bragging marketing may not only cost consumers their lives, but also make manufacturers suffer backlash.
Yu Chengdong's many propaganda remarks in the past, in order to pursue the first place in business, sometimes even did everything.
He once claimed that "heavy trucks are sandwiched front and rear, and the complete crew compartment ensures living space", "AEB ranks first in all tests, and it is difficult to reverse and collide", these words are essentially a joke on the lives of consumers.
In this case, when the accident occurred, Huawei, as a company trusted by the whole people to be far ahead in technology and quality, did not give a reasonable explanation for not being able to open the car door at first, but emphasized the safety of the battery pack, and even dumped the blame on Bosch, which is unacceptable.
We don't see a well-known company's respectful and responsible attitude towards consumers.
The problem of excessive marketing not only exists in the world, but also in a series of new energy manufacturers.
After experiencing a series of backlash and lessons at the beginning of this year, Li Xiang chose to calmly face internal reflection, find problems from himself and improve them, rather than controlling public opinion by deleting posts on the Internet.
This correct attitude of daring to face up to public opinion is worth learning and learning from other car companies.
The accident of the M7 has reminded all car companies that while pursuing battery life and technology, safety standards are an insurmountable red line.
Concealed door handles have drawbacks that cannot be ignored.
First, the high cost is an obvious problem.
In order to realize the function of the hidden door handle, a series of accessories such as sensors, retractors, and motors need to be added, which undoubtedly greatly increases the manufacturing cost of the vehicle.
This increase in costs may be passed on to consumers, making the vehicle relatively expensive.
Second, the high failure rate is also one of the challenges faced by concealed door handles.
Its complex structure leads to a higher probability of failure during use than traditional door handles.
Once there is a breakdown, repair and replacement will also bring a certain amount of trouble and expense.
Third, the possibility of failure in a low temperature environment is another hidden danger of hidden door handles.
In the cold winter, especially when encountering low temperatures, icing, etc., the door handle may not pop out normally because it is frozen, which not only affects the use, but also may bring inconvenience and safety hazards to the car owner.
Once this red line is broken, it may cause a leading enterprise to fall from the peak and suffer a major blow to reputation and brand.
This is the bottom line that cannot be forgotten in the process of competition and development of new energy vehicles.
We should deeply reflect on the lessons brought by this accident, not only car companies, but also the whole society should recognize the importance of safety.
When choosing a vehicle, consumers should not only be confused by the flashy publicity, but also pay attention to the actual safety performance of the vehicle.
Car companies should shoulder greater responsibilities, treat safety issues with a more rigorous attitude, and constantly improve the design and technology of vehicles to ensure that the life safety of every consumer is effectively guaranteed.
Regulators should also strengthen their supervision of car companies, and severely punish those car companies that over-advertise and ignore safety.
Only in this way can car companies truly establish the concept of safety first and provide consumers with more safe and reliable products.
Let us all remember the painful lessons of this tragedy, and with firmer determination and action, we will protect everyone's life, make roads safer, and make society more harmonious.
Let's hope that car companies can really learn from this accident and create a safer and more reliable travel environment for consumers with a more responsible attitude and action, so that every driving becomes a safe and secure trip.
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