On April 16, Honda held a press conference for Honda's new electric brand in China with the theme of "Inspiring Authenticity". At the press conference, Honda officially unveiled its new electric brand "Ye" specially launched for the Chinese market.
Three new models of the "Ye" brand made their world premieres
Three new models of the "Ye" brand, "Ye S7", "Ye P7" and "Ye GT CONCEPT", made their world premieres, among them, "Ye S7" and "Ye P7" are the first models of the "Ye" brand, and "Ye GT CONCEPT" is the second model of the "Ye" brand.
According to the official introduction, "Ye" means "bright and shining", which aims to "allow drivers to enjoy the fun of driving, release their innermost desires, and let everyone's personality shine and stimulate their authenticity." ”
The "Ye" brand is the first in the world to use the new "H" logo exclusive to the new generation of pure electric vehicles, adopts the new intelligent and efficient pure electric "W" architecture (Architecture W), and plans to launch six new models of the "Ye" brand by 2027.
"Ye" brand name LOGO
Honda's new "H" logo
Based on the insight into the Chinese market, Honda launched the new electric brand "Ye" for the Chinese market, which is a symbol of Honda's further acceleration of electrification. Independently designed by Honda China's young R&D team, the "Ye" brand provides Chinese consumers with a new value experience of "better driving", "more fun" and "more stylish", and pushes the "joy of free movement" to a new height.
烨GT CONCEPT
"Ye S7" and "Ye P7" as the first model, the perfect integration of passion and wisdom, is the backbone of the "Ye" brand, using a new generation of pure electric vehicles specially created for Chinese consumers exclusive intelligent and efficient pure electric "W" architecture, the electric driving fun sublimation, is to let consumers "drive and want to drive". The first model of the "Ye" brand will be launched at the end of 2024.
"Ye GT CONCEPT" has a dynamic posture and strong performance, and is the flagship model of the "Ye" brand. The production model based on the Ye GT Concept will be launched in 2025.