Copywriting|A pillow book
Edit|Sake sauce purple
The plot of the TV series "City in the City" is becoming more and more interesting.
In the latest story, Tao Wuji finally took out the note that Dai Xing left for him before he died, and took the opportunity to apprentice Zhao Hui.
The audience knows that the master-apprentice relationship is the easiest to turn against each other, and the subsequent changes in the relationship between the two people are a major attraction.
At the same time, the relationship between Zhao Hui and Zhou Lin showed signs of affection.
A woman's tears are always very lethal, and even Zhao Hui, who has strong willpower, can't help but feel sorry for Zhou Lin who is crying in the heavy rain.
Master, this is really a master.
So who's the Joker?
Su Jianren!
Seeing the goddess running away with her brother, he was so angry that he couldn't laugh anymore.
Although the plot is bloody, the audience loves to eat this set, no wonder it can be on CCTV.
Moreover, the show has Yu Hewei personally in charge, Wang Jinsong, Wang Xiao and other actors joined, and the ratings are definitely not bad.
Therefore, the show was targeted by advertisers before it was launched, and a large number of advertisements were implanted in the play, which can be described as unscrupulous, but why are the audiences not disgusted by advertisements everywhere?
01 Implantation should be ingenious
The current domestic dramas will have advertising placement, and the audience is not surprised.
However, high-quality dramas will also pay attention to ways and means in terms of advertising placement, and they can't always make a drama with the immediate visual sense of a product promotional video?
And "City in the City" gives the audience enough sincerity in this regard.
For example, at Dai Xing's funeral, several bigwigs in the financial industry sat around to listen to Mr. Ouyang's teachings.
They are glamorous in front of people, and they also show a humble side in the face of their elders, which is too real.
And on this occasion of conversation, it is normal to have a few bottles of soda on the table, so that people can't tell that it is implanted.
Of course, these bigwigs who finally met also have to go out for dinner.
In order to avoid suspicion, they still choose to go to a small restaurant on the street, eating mud snails and drinking small wine.
Despite their own ghosts, this scene is also full of pyrotechnics, and even implantation seems to be a natural thing.
Because the advertisements are integrated into the life scene, there is no trace, not to mention, it is quite natural, which makes the picture more grounded.
However, Zhao Hui and Su Jianren are vice presidents after all, and it is no problem to go to a small restaurant for dinner, but they still have to pay attention to decency when they go out.
As we all know, even if a leader of their level is not corrupt, his annual salary is as high as one million, and it is not abrupt to drive a luxury car.
Therefore, the two of them have a "certain Dirac", which can be described as arrogant, no wonder everyone wants to squeeze up, the temptation of money and power is not just talking, and the talent who can really keep his heart is the most rare.
Like Su Jianren, he usually goes to a high-end restaurant on a date and invites Zhou Lin to a candlelight dinner, while Zhao Hui is relatively simple when he gets off work, occasionally goes to the supermarket for a visit, and even helps his daughter pick out sanitary napkins, a proper good man at home.
The contrast between the two scenes reflects the conceptual gap between the characters, and also allows the "Golden Fathers" to find opportunities for implantation.
After all, there is too much room for an occasion like a supermarket, and no matter how it is implanted, it will not look abrupt.
The kitchen paper of "A certain Yin", "A certain Chun" and the sanitary napkins of "A certain Fei" are all unveiled together, but it does not affect the appearance, which is the mystery of implantation.
In addition to this, there are also quite a few silky implants in other scenes.
For example, Zhao Hui went to the cake shop and accidentally bumped into Zhou Lin, who brought her son to buy something, and then he knew how difficult her situation was, which led to the scene of the two people holding umbrellas on the street in the back.
It is not difficult to see that the entire cake shop is actually an advertising placement, but the advertisement happens to become the background board of this scene, and the product has also become a prop, highlighting the estrangement between his son and Zhou Lin.
There is also the scene where Tao Wuji receives gifts, a rich second-generation friend casually gave him a new mobile phone, but he didn't expect that at this time, the "certain wind" courier brother stepped forward and handed the male protagonist a box, which was actually the same mobile phone that his girlfriend Huihui bought for him.
Two identical gifts, or friends and lovers, Tao Wuji is the winner in life, right?
checked the brand, the price of five or six thousand is not cheap, Tian Xiaohui's wallet has swelled since she was promoted, and she has spent money lavishly.
Maybe this scene is the last warmth of the male and female protagonists, the latter two people must have conflicts because of their different values and career views, and cherish it.
It can be said that there are a lot of advertising placements in "City within a City", but none of the scenes are disgusting to the audience.
Not only is the implantation occasion appropriate, but the implantation method is combined with the plot, full of sincerity, I don't know how many domestic dramas have been slapped in the face?
02 Don't mess with ads
Most domestic dramas are too blunt in implantation, for fear that the audience will not be able to see the traces of implantation.
For example, in the drama "Little Days", the light food package of a hotel frequently appears, and the heroine occasionally loses weight and eats a meal, but when she is preparing a family banquet, she actually orders such a takeaway, which is too unrealistic.
And although the male and female protagonists have successful careers, the two are not bosses, and no matter how high the salary of ordinary workers is, they can't have the same standard of living as the vice president of the bank, and they also drive a luxury car of "a certain Dirac", which is quite suspended.
What's even more ridiculous is that the heroine bought a bag of "Di" for her mother-in-law, and tens of thousands of yuan were actually thrown into the fish soup by her mother-in-law, this plot is even more outrageous than a fantasy movie.
In addition, the advertising placement in "Cheng Huan Ji" is also confusing enough.
The female protagonist buys gifts for the male protagonist to give to her parents, but will it be too shabby to only have fruits and daily nuts?
And the big logo of this packaging box is more conspicuous than Yang Zi herself, and those who don't know think they are watching the endorsement advertisements she shoots, which makes people play every minute.
There are also snack packaging everywhere and luxury bags that often steal the spotlight, where is this product placement in the play, this is clearly the placement of TV series in the advertisement!
03 Conclusion
In terms of implantation, who is so unscrupulous as "City in the City"? The number of advertisements is unacceptable, but every time it appears in front of the camera, it will not arouse the audience's disgust.
There are three main reasons for this.
One is that the brand logo is properly handled.
There are no too obvious signs to grab the camera, and there are no deliberately long shots.
Some flashing packaging shells not only achieve the effect of implantation, but also improve the appearance of a notch.
The second is to implant it in the right scene.
Whatever appears in what occasion, the shrewdness of this drama is that it does not insert advertisements into various plots indiscriminately, but chooses the right advertisements according to the scene.
The third is that the advertisement can be integrated with the plot.
The really clever implantation will not make people see that it is implanted, many scenes of the show are integrated with advertising placement, you have me, I have you, the audience naturally enters the plot, and ignores the existence of advertising.
I hope that the implantation of domestic dramas will be in accordance with this standard.
So where else did you find that there was advertising placement in this drama?
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