The Huawei terminal conference held last Thursday did not wait for the news of Huawei P70, but on April 15, Huawei officially announced that its classic P series mobile phones will be fully upgraded and renamed the new Pura series.
Huawei P series mobile phones changed their name to "Pura series"
After 12 years of technical accumulation and market polishing since the debut of Huawei's P series phones in 2012, the series will continue to move forward under a new name "HUAWEI Pura".
Yu Chengdong said that the history of the development of the P series is the history of the development of moving images, and it is also the history of the evolution of technological aesthetics. It is also the history of my youthful struggle. Since then, the P-Series has been officially renamed the Pura Collection.
It is reported that the HUAWEI Pura series will inherit the excellent genes of the P series in terms of smart imaging and technological aesthetics, and is committed to providing users with better products and the ultimate user experience. This upgrade is not only a name change, but also a reflection of Huawei's continuous pursuit and innovative spirit of mobile imaging technology.
It is worth mentioning that the upcoming Huawei new flagship is expected to be the first product in the HUAWEI Pura series. The phone is expected to incorporate Huawei's latest achievements in mobile imaging technology to bring users an unprecedented photo experience.
Huawei has successfully registered the Pura trademark
Xiaozhi found through the China Trademark Network of the State Intellectual Property Office that Huawei Technologies Co., Ltd. has applied for the registration of a number of "Pura" and "HUAWEI Pura" trademarks, which are internationally classified as scientific instruments, and the above trademarks were first applied for in May 2019, and two trademarks have been successfully registered.
Scientific instrumentation is a highly specialized field that involves a wide range of laboratory equipment, precision measurement tools, and high-end analytical instruments. Huawei's trademark registration indicates that the company may launch new product lines or services in this field, further expanding its business scope and influence in the global market.
A trademark is a sign used to identify and distinguish the source of goods or services. Any sign that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, as well as a combination of the above elements, can be registered as a trademark.
So, what are the functions and functions of trademarks?
1. Differentiation and identification: Trademarks can help consumers quickly identify and identify the source of products or services, and distinguish a company's products from those of competitors. It is a sign of corporate identity, allowing consumers to associate the brand and corporate image at a glance.
2. Branding: Trademarks play a key role in marketing. By using trademarks on advertising, packaging, promotional materials, and more, businesses can increase brand awareness and enhance the effectiveness of their products or services.
3. Value and assets: Trademark is one of the important assets of an enterprise, and the value of the trademark will increase accordingly with the building of the brand and the improvement of market position. It can become the wealth and competitive advantage of the enterprise, and bring economic benefits to the enterprise.
4. Legal protection: The system of trademark registration and maintenance provides legal protection for enterprises, ensuring that enterprises enjoy exclusive rights in the market and preventing others from abusing or passing off trademarks. The establishment of a trademark legal system ensures that consumers can accurately identify the products or services they purchase, and maintains fair competition and market order.
Trademarks are a key component of a company's identity, not only helping consumers identify brands and differentiating products, but also playing an important role in brand promotion, asset value and legal protection. Therefore, the protection and management of trademarks is very important for the long-term development of enterprises.
China Fine Soft Group has been focusing on intellectual property services for 23 years, if you have the need for trademark registration or trademark layout, welcome to consult China Fine Soft Group.
Source: Qilu One Point, CNIPA China Trademark Network