In the 2024 list of the top 100 American brands by value, Apple, Microsoft, and Google are among the top three

A few days ago, Brand Finance, a British brand evaluation agency, released the "US 500 Most Valuable in the United States in 2024" list (US 500 2024). Apple, Microsoft, and Google rounded out the top three. Also in the top 10 are Amazon, Walmart, Facebook, Verizon, Instagram, Starbucks and Tesla.

The total value of the top 500 U.S. brands in 2024 is $5,392 billion. Among them, 58 technology brands were on the list, with a value of US$1,314 billion, accounting for 24.4%, 38 retail brands were on the list, worth US$768 billion, accounting for 14.2%, 30 media brands were on the list, worth US$713 billion, accounting for 13.2%, 31 banking brands were on the list, worth US$335 billion, accounting for 6.2%, 36 business service brands were on the list, worth US$292 billion, accounting for 5.4%, and 7 communication brands were on the list, worth US$186 billion. accounted for 3.4%.

Brand Finance calculates brand value using royalty relief. Brand value can be understood as the net economic gain that the brand owner receives by licensing the brand on the open market.

Here are the top 100 brands on the U.S. 500 Brands list:

Rank Brand Sector Brand Value/Annual Growth Rate

1. Apple Electronics $516.582 billion/+73.6%

2. Microsoft Internet and software $340.442 billion / +77.7%

3. Google Media $333.441 billion/+18.5%

4. Amazon retail $308.926 billion/+3.2%

5. Walmart retail 96.842 billion US dollars/-14.9%

6. Facebook media $75.716 billion / +28.4%

7. Verizon Communications $71.754 billion/+6.4%

8. Instagram media $70.443 billion / +48.5%

9. Starbucks Food & Beverage $60.669 billion / +13.5%

10. Tesla Automobile $58.272 billion/-12.0%

11. Oracle Internet & Software $53.099 billion/+34.2%

12. Home Depot (Home Depot) retail $52.768 billion / -13.6%

13. AT&T Communications $49.253 billion/-0.7%

14. Costco (Costco) Retail $48.380 billion/+3.9%

15. UnitedHealthcare medical services US$47.632 billion/+28.4%

16. Disney Media $46.717 billion/-5.6%

17. NVIDIA Semiconductor $44.488 billion/+162.9%

18. Deloitte Business Services US$41.752 billion / +21.0%

19. Accenture Information Technology Services $40.502 billion/+1.6%

20、麦当劳(McDonald's) 餐饮 379.93亿美元/+3.1%

21. Bank of America (Bank of America) $37.256 billion/-3.6%

22. American Express Business Services $36.475 billion/+7.0%

23. Wells Fargo Bank $35.807 billion/+8.6%

24. Chase Bank $35.807 billion/+14.3%

25. Coca-Cola (Coca-Cola) soft drinks $35.022 billion/+4.6%

26. United Parcel Service (UPS) Logistics $34.552 billion/-2.4%

27. Marlboro Tobacco $32.555 billion/-6.3%

28. YouTube media $31.721 billion/+6.8%

29. Citi Bank $31.401 billion/+2.8%

30. JP Morgan Bank $30.762 billion/-3.3%

31. CVS retail $30.218 billion/-1.1%

32. Xfinity Communications $30.046 billion/+4.5%

33. Nike (Nike) clothing and accessories 29.873 billion US dollars / -4.6%

34. Uber Mobility $29.736 billion/+27.6%

35. FedEx Logistics $28.556 billion/-1.0%

36. Visa Business Services US$27.973 billion/-5.4%

37、Spectrum 通讯 274.82亿美元/+17.8%

38. IBM Group Information Technology Services $26.381 billion/+0.9%

39. Target retail sales $26.355 billion/-4.5%

40. Elevance Health Medical Services $25.529 billion/+28.4%

41. Lowe's retail $25.014 billion/-20.8%

42. PricewaterhouseCoopers (PWC) Business Services US$24.672 billion/-2.6%

43. Netflix Media $22.815 billion/-5.5%

44. Cisco (Cisco) Electronics $22.793 billion / -4.8%

45. Mastercard Business Services $21.818 billion/-12.2%

46. Dell Technologies electronics $21.437 billion/-5.2%

47. Intel Semiconductor $21.260 billion/-7.3%

48. Humana Medical Services $20.963 billion/+27.1%

49. Ford (Ford) Automobile $20.902 billion / -6.1%

50. Optum Medical Services $20.376 billion/+1.2%

51. Pepsi Soft Drink $20.209 billion/+10.2%

52、通用电气(General Electric) 工程 197.83亿美元/+2.2%

53. LinkedIn media $18.812 billion/+21.3%

54. HCA healthcare institutions $18.310 billion/+10.8%

55. Salesforce Internet and software $18.185 billion/-4.9%

56. Goldman Sachs Bank $17.833 billion/-4.1%

57. Capital One Bank $16.974 billion/-7.5%

58. Boeing Aerospace and Defense $16.161 billion/-7.6%

59. Purina Foods $15.844 billion/-2.3%

60. Walgreens retail $15.297 billion/-29.0%

61. Adobe Internet & Software $14.825 billion / +15.2%

62. Chevron Oil & Gas $14.806 billion/-15.0%

63. PayPal Business Services $14.800 billion / -6.9%

64. Caterpillar Engineering $14.696 billion/+31.5%

65. Sam's Club retail $14.679 billion / -11.3%

66. GEICO Insurance $14.569 billion/+3.4%

67. KFC Food & Beverage $14.170 billion/-19.8%

68. Publix retail $13.691 billion/+14.9%

69. S&P Global Business Services $13.369 billion/+2.9%

70、生(Johnson & Johnson) 制药 133.61元/+4.7%

71. Morgan Stanley Bank $13.306 billion/-6.4%

72、Enterprise 移动出行 128.32亿美元/+66.0%

73. Universal Media $12.734 billion/+3.9%

74. Metlife Insurance $12.341 billion/+13.1%

75. Progressive Insurance $12.266 billion/+3.6%

76. Charles Schwab Bank $12.099 billion/+135.9%

77. Lay's Food $12.021 billion/+8.7%

78. Hilton hotel $11.564 billion/-1.6%

79. Allstate Insurance $11.501 billion/+1.1%

80. Chubb Insurance $11.394 billion/-1.9%

81. John Deere Engineering $11.299 billion/+4.5%

82. ExxonMobil Oil and Gas $11.264 billion/-6.3%

83. Travelers Insurance $11.148 billion / +18.5%

84、富达(Fidelity) 银行 109.35亿美元/+30.0%

85. Delta American Airlines $10.771 billion/+20.7%

86. Aetna Medical Services $10.574 billion/+21.4%

87. Chevrolet Automobiles $10.556 billion/+17.8%

88. Dublin(booking.com) Leisure & Tourism $10.396 billion/+18.0%

89. WhatsApp Media $10.369 billion/+28.9%

90. Cigna Medical Services $10.306 billion/+33.3%

91. Honeywell Project $10.257 billion/+1.9%

92、美国航空(American Airlines) 航空 102.42亿美元/+20.7%

93、达乐(Dollar General) 零售 99.62亿美元/-4.8%

94、T.J. Maxx 零售 98.06亿美元/+17.4%

95. U.S. Bank $9.747 billion/+5.2%

96. ADP Business Services $9.474 billion/+34.5%

97. Lockheed Martin Aerospace & Defense $9.466 billion/-0.6%

98. Puruixing Financial Services (PNC) Bank 9.369 billion US dollars/-6.8%

99. Sysco Business Services $9.169 billion/+21.5%

100. Kroger retail $8.848 billion/-0.9%

Source: Global Enterprise News