Link beautiful | Yue + Space won the New Weekly Blade Book Award and the 2023 Cultural and Creative Space of the Year###
On April 13, the 2023 Blade Book Awards were announced in Shanghai. Yue + Space won the "New Weekly Blade Book Award 2023 Cultural and Creative Space of the Year".
New Weekly Blade Library Recommended Comments: Yue + Space is a tree, a tree that grows in a modern building. The roots extend along the fabric of the city, the branches and leaves shake in the wind of time, and people's thoughts and questions, curiosity and concern are the nutrients that nourish the tree.
Yue + space has many windows that can overlook different landscapes inside and outside the city, just as we always have different perspectives and repeatedly decode this cultural space. More and more people linger under the trees, encounter artworks, meet strangers, meet themselves, encounter beauty in the neighborhood, and see the depth of life under the shade of the trees.
Cultural and artistic exchanges collide
「樾+space」定格美好
Yue+space is the latest launch of Yuexiu Real Estate's community culture platform, which has become a new art space in the central axis of Guangzhou through content experience, and is the first physical landing of Yuexiu Real Estate's community culture and art space brand.
Since its opening on November 4, 2023, Yue + Space has held many art activities, receiving praise and fixing beauty. Opening Special Exhibition: Traveler - Wang Shaoqiang's Westward Travels, a total of 3,357 visitors walked into Yue + space to watch the exhibition, and 50+ bloggers recommended the exhibition. On March 1, 2024, the "Dipping Character Happiness" - Chinese Character Theme Exhibition has received a total of 3,869 visitors and 277 shares on social media.
As a community experimental space, Yue + Space hopes to create a borderless and open atmosphere, promote communication and connection between people through irregular art exhibitions and cultural activities, harvest rich and diverse life inspiration, and pursue the beautiful daily life in the neighborhood.
Gain insight into lifestyle trends
Yuexiu community links are beautiful
As the real estate industry enters a new development model, the market has changed from "owning a house" to "a good house". Continuously improving product quality, service quality, and content experience, and continuously promoting the high-quality development of the industry are new propositions for real estate development in the context of the times.
At the same time, contemporary human settlements have a higher pursuit of community space, and the demand for emotion, spirituality, culture, and social interaction is increasing, and the essence of the scene is no longer a simple space, but a new way of life of "scene + content" such as markets, camping, and exhibitions is putting forward new requirements for community space.
Therefore, in the process of serving 1 million+ owners, Yuexiu Real Estate has conducted dialogues with more than 43,000+ owners and 28+ institutions/managers based on its insights into lifestyle trends and the guest research of "Community Public Opinion and Future Life", in order to seek ways to better connect and serve users.
Not long ago, the blueprint for the development of Yuexiu Real Estate's community culture platform came into being. The cultural and artistic space Yue + space, together with the community brand Aiyue Club, the content label Fresh Post, and the online content community, together form a platform for the cultural development of the Yuexiu community.
Yuexiu Real Estate hopes to broaden the boundaries of personalized services through diversified humanistic content and experience links, realize the value co-creation of "community, space, life, brand, product and service", develop a sustainable community ecology, and make the community grow more vigorously.
The product shaping and operation of Yue+space is the epitome of Yuexiu Real Estate's exploration of community operation.
Looking forward to the future, with the brand mission of "achieving a better life", Yuexiu Real Estate has made more diversified attempts through the community culture development platform in the context of the evolution of residents' needs and life scenarios, focusing on lifestyle creation, building a capability system for community operation and community building with value creation, promoting the implementation of innovation paradigms, and practicing the vision of becoming a leader in a better urban life.
"Blade" is a cultural brand created by the team of New Weekly. The "Blade Book Award" is a cultural award selection based on books, which has been established for three times and is an influential and insightful publishing award in China.
Starting from books, it is broader than books. Behind a good book, there are up-and-coming writers, excellent translators, outstanding publishers and promoters, and a comfortable cultural space.
The temperament of a city is hidden in the cultural space. A cultural space with "demeanor", "temperature" and "heat", linking life and art, is a high-quality social field and a reading field of the city.