Recently, the State Administration of Financial Supervision launched the first "Inclusive Finance Promotion Month" with the theme of "Gathering Financial Services to Benefit Thousands of Enterprises and Households". Ping An Guarantee Gansu Branch has linked up with Ping An Guarantee Xinjiang Branch, Ping An Guarantee Qinghai Branch, Ping An Guarantee Ningxia Branch, and the party organizations of various units have actively linked with regulatory units, authoritative party media and professional companies in various regions of Ping An, and organized party members and pioneers to drive front-line employees into business circles, communities, rural areas, and universities, focusing on the protection of the financial rights and interests of key groups such as small and micro business owners, the elderly, "new citizens", and college students, and "online +" in rich forms such as financial knowledge education, interactive quizzes with prizes, and "senior executives talk about consumer protection". Offline "multi-dimensional consumer protection propaganda and education" has been carried out, and a number of financial science popularization "guardian actions" have been carried out to jointly create a good social atmosphere for consumers in Northwest China to "learn, understand, trust and use finance".
Walk into colleges and universities to educate and entertain to ignite the upsurge of financial knowledge learning for Longyuan students
Recently, under the guidance of the Gansu Supervision Bureau of the State Administration of Financial Supervision and Administration, Ping An Guarantee Gansu Branch and Ping An of China in Gansu visited Lanzhou University, a well-known university in Longyuan, to jointly build a financial consumer protection education camp. Ping An professional companies set up a team of consumer protection volunteers to explain financial risks and prevention skills to college students in depth based on vivid cases around the themes of "Eight Rights and Interests of Financial Consumers, 'Fengqiao Experience' in Multi-mediation, Illegal Fund-raising Routines and Financial Fraud Methods", so that students can understand and learn. At the same time, the Ping An Consumer Protection Volunteer Team also distributed leaflets and consumer protection education supplies to the on-site students, guiding college students to join the consumer protection education team, starting from themselves, protecting the legitimate rights and interests of themselves, their families, classmates and friends, creating a good atmosphere for consumer protection education, and working together to improve the ability to prevent financial risks.
Ping An Guarantee Gansu Branch Popularizes the "Eight Rights and Interests" of Financial Consumers to College Students
"Eight Rights and Interests of Financial Consumers" consumer protection game scenario
Walk into the community and focus on protecting the financial rights and interests of "small and micro business owners".
For small and micro business owners, the Party Committee of Ping An Guarantee Gansu Branch, together with Liujiaying Community of Lanzhou City and other units, walked into Lanzhou Zhongtianjian City Plaza, interacted with small and micro business owners and people in the jurisdiction through financial knowledge lectures, prize questions and answers, etc., and patiently explained real cases such as "vigilance agent surrender and refund" and "credit repair fraud routines" to help people identify financial scams and build a "firewall" for financial security.
Consumer protection volunteers of Ping An Guarantee Gansu Branch popularize financial knowledge to small and micro business owners
Go into the countryside and work together to protect the "money bags" of "silver-haired people" and "new citizens"
In Xinjiang, under the guidance of the Ping An Xinjiang Consumer Protection Joint Committee, Ping An Guarantee Xinjiang Branch, together with Ping An Life Xinjiang Branch, went to Tuoxun County, Turpan City to carry out the "Blossoming March Financial Apricot Blossom Tour" - Inclusive Finance Promotion Month, relying on its huge number of tourists, to carry out multi-dimensional and diverse financial consumer protection activities such as on-site explanations, typical cases, and prize quizzes, so as to improve the effect of consumer protection education. During the event, Pu Huaiming, general manager of Ping An Guarantee Xinjiang Branch, carried the financial consumer protection propaganda and education color pages to the streets, distributing and popularizing financial consumer protection knowledge to the passers-by. The consumer protection volunteers of Ping An Guarantee Xinjiang Branch took the initiative to answer questions and solve doubts for the people at the scene, not only explaining the financial knowledge points in easy-to-understand language, but also taking the financial fraud cases that often occur around them as an example to analyze the fraud methods of the criminals behind the scam, through "routine loans", "high-yield scams", "illegal fundraising" and "agent surrender and refund" and other common financial risk cases, popularize the knowledge of preventing and resisting financial risks to small and micro business owners, enhance the risk prevention awareness of small and micro business owners, and protect their "money bags".
Pu Huaiming, general manager of Ping An Guarantee Xinjiang Branch, went to the streets to popularize financial consumer protection knowledge
In Qinghai, under the guidance of the Xueyuan Lane Community of Guchengtai Street and the Huanghe Road Police Station, Ping An Guarantee Qinghai Branch, together with Ping An of China's organization in Qinghai, walked into the family home with blessings to the residents, carried out financial product knowledge popularization and condolence activities to the community residents, and sent rice, flour, rapeseed oil, milk and other condolences to the elderly living alone in the community. At the same time, the consumer protection volunteers of Ping An Guarantee Qinghai Branch went deep into the community to explain common consumer protection issues such as preventing illegal fundraising, vigilance against agent surrender, and consumer rights protection, and carried out one-on-one consultation and in-depth financial consumer education and financial knowledge popularization, effectively implemented the work concept of "finance for the people", and stimulated and drove the enthusiasm of the masses to learn, understand and use finance, which was well received by the masses. On the day of the event, Ping An Guarantee Qinghai Branch, together with Ping An of China's youth organization, also went to Shangying Village, Balongkou Town, Huangzhong District, Xining City, to carry out consumer protection publicity in the countryside and fields, popularize basic financial knowledge such as account security, information security, insurance protection, investment and financial management to the villagers, and remind the villagers of financial consumption risks such as telecommunication network fraud, illegal fund-raising risks, pension fraud in the financial field, and excessive borrowing inducement, so as to help rural people stay away from illegal financial activities and improve their risk prevention capabilities.
Consumer protection volunteers of Ping An Guarantee Qinghai Branch went into the "fields" to popularize financial knowledge to farmers
Entering the business district to protect the rights and interests of financial consumers in multiple dimensions online and offline
In Ningxia, Ping An Guarantee Ningxia Branch, together with 11 banks and insurance companies, held the first large-scale publicity and education activity in 2024 to "Collect Clues for Winning Prizes for Combating Black and Gray Industries". At the event site, the giant electronic screen of Wanda Plaza played the theme promotional film "Financial Executives Talk about Consumer Protection" in a loop, and 11 financial executives made a collective appearance to popularize financial knowledge online and show the good results of consumer protection work. In the popularization of financial knowledge, Ping An Guarantee Ningxia Branch relied on the four major financial "black and gray industry" theme publicity exhibition areas and the four basic financial knowledge exhibition areas to expose to consumers the common financial scams of illegal agency complaints, credit repair, debt reduction and exemption, and prize collection, focusing on popularizing the eight rights of financial consumers, multiple dispute resolution, honesty and other financial knowledge, and through the use of cases to explain risks, clue collection, game interaction, intangible cultural heritage display, Diverse forms such as prize questions and answers guide consumers to take the initiative to learn and encourage consumers to actively provide clues on financial violations and regulations. At the same time, in order to further expand the coverage of the audience, Ningxia Radio and Television Station conducted live broadcasts. In front of the camera, the host and consumer protection volunteers from Ping An Guarantee Ningxia Branch and other enterprises jointly guided the online audience to learn and experience financial topics in different exhibition areas in turn, prompting financial risks, revealing financial chaos, and bringing an immersive and three-dimensional live financial consumer education class to the online audience. According to statistics, the number of live viewers reached more than 564,000.
Consumer protection volunteers of Ping An Guarantee Ningxia Branch popularized financial knowledge to the people at the scene
Continue to practice financial empowerment and effectively protect the people's "money bags"
It is understood that since 2018, the branches of Ping An Guarantee in Gansu, Xinjiang, Qinghai and Ningxia provinces have carried out the "Guardian Action" of financial science popularization, and so far, more than 200 activities have been implemented in more than 10 cities in Northwest China, and more than 80% of the activities are linked with local authoritative units.
Ping An Guarantee's support for small and micro enterprises is not only about scale and short-term benefits, but also the icing on the cake and the charcoal in the snow. Over the past 18 years, Ping An Guarantee has supported and witnessed countless small and micro enterprises from scratch and from small to large, Ping An Guarantee's front-line service team has continued to "visit thousands of households and thousands of households" to build a long-term mechanism for regular visits to small and micro enterprises, and with the innovative service model of "AI + O2O", Ping An Guarantee has continuously improved the quality and efficiency of small and micro financial services, continuously improved the availability and convenience of small and micro financing, and opened a door for the financing of start-up small and micro enterprises that "others are unwilling to do and dare not do".
A few days ago, Mr. Hu, who runs a glass business in Xinjiang, encountered a shortage of funds. After learning about his needs, the docking manager of Ping An Guarantee Xinjiang Branch recommended a suitable financing plan based on Mr. Hu's specific situation, and solved Mr. Hu's urgent need in the shortest possible time through a simple and fast loan process.
Since the beginning of this year, Ping An Guarantee has focused on key regions and industries, strengthened the production capacity of front-line service teams and online financial technology applications with the pace of "high-quality, quantity, and excellent structure", and continuously improved the quality and efficiency of inclusive financial services. The front-line service team provides "one-to-one" comprehensive consulting services for small and micro business owners in about 200 cities across the country. In addition to providing tailor-made financing advice for small and micro enterprises, they also provide advice on financial planning and small and micro operations.
In the future, the branches of Ping An Guarantee in Gansu, Xinjiang, Qinghai and Ningxia provinces will continue to be guided by the spirit of the Central Financial Work Conference and the Central Economic Work Conference, resolutely implement the requirements of the Implementation Opinions of the State Council on Promoting the High-quality Development of Inclusive Finance, actively and continuously carry out the "Inclusive Finance Promotion Month" action, effectively identify the combination point of serving the overall situation and its own high-quality development, strive to write a good article on inclusive finance, and contribute more to the promotion of Chinese-style modernization.