Recently, the first SUV model of the Star Era series under the Xingtu brand, the Star Era ET, officially opened pre-sale. This electric upstart, which is positioned in the medium and large SUV market, has attracted the attention of many consumers with a pre-sale price range of 199,000-329,000 yuan. So, what is so special about the ET and can it stand out in the highly competitive market?
The exterior design of the Epoch ET adopts a minimalist style, maintaining the same family-style design language as the Epoch ES. At the front of the car, the through-type LED light strip is combined with the sharp headlight clusters on both sides to create a strong sense of technology. Some models are also equipped with LiDAR, which provides hardware support for future intelligent driving. On the side of the car, design elements such as large rims, concealed door handles and frameless doors make the car look more stylish and dynamic. At the rear, the continuous taillight cluster echoes the front face, while the gloss black treatment of the rear bumper adds a touch of sportiness to the vehicle.
Inside the car, the Epoch ET is equally impressive. A variety of high-end materials such as marble slate, real wood trim and Microfiber are used in the interior to create a luxurious and comfortable driving environment. The addition of the 15.6-inch floating central control screen has further improved the sense of science and technology in the car. The in-vehicle system integrates a number of intelligent functions, such as car-home interconnection, baby mode, pet mode and karaoke mode, etc., to meet the needs of different consumers. In addition, the front row through design and the sub-instrument panel that can be electrically slid forward and backward also provide a more flexible space layout for the driver and passengers.
The Epoch ET provides two power systems for consumers to choose from: pure electric and extended range. The all-electric version is built on an 800-volt architecture, with a single-motor version with a maximum power of 230 kW and a peak torque of 425 Nm, while the all-wheel drive version is equipped with dual electric motors for even more powerful performance. In terms of battery, depending on the configuration, the CLTC pure electric range can reach 625 km to 760 km, meeting the needs of consumers for long battery life. The extended-range model is based on a 400-volt architecture, equipped with a 1.5T range extender, and has a pure electric range of 200 kilometers, providing more choices for consumers who have higher requirements for range.
In the current mid-to-large SUV market, the Epoch ET is facing challenges from many competitors. Wenjie M7, Ideal L7, Ideal L8 and other models already have a certain sales and reputation foundation in the market. These models have certain advantages in terms of intelligent driving assistance and human-computer interaction experience. However, the Epoch ET still has a chance to gain a place in the market with its good performance in terms of appearance, interior, power, etc.
Moreover, the advantage of Epoch ET lies in its comprehensive product strength and reasonable price positioning. As a mid-to-large SUV, it has enough space and comfort, and the electrified powertrain is also in line with the current development trend of the automotive market. In terms of configuration, the Star Era ET is not inferior, both in terms of technology configuration and comfort configuration, it has reached a high level. In addition, its pre-sale price range is also relatively reasonable, providing consumers with a cost-effective option.
Of course, as a new brand, Epoch ET still needs to work hard in terms of marketing and brand building. Through cooperation with well-known brands and increased advertising efforts, we will increase brand awareness and influence, which will help Epoch ET gain more consumer attention and recognition in the market.
As a newcomer to the mid-to-large SUV market, the ET is still expected to stand out in the highly competitive market. However, in order to achieve long-term success in such a fierce market, it is necessary to continuously improve product quality and service levels to meet the diversified needs of consumers, and the accumulation of brand reputation and image enhancement are also the contents that Xingtu needs to further explore.