In recent years, new energy has become the main theme in China's automobile market, and all car companies have also come up with the strength of "flipping the table", just to occupy a place. As a science and engineering man among car companies, although Chery is not the first batch of brands to deploy new energy, it is the most stable one. As it turns out, playing steady can sometimes lead to unexpected results.
On April 12, the auto business review learned from the official of Chery Group that its new power iCAR brand held a grand 2024 brand night in Beijing, and announced the brand's strategic plan for the future new energy era.
Next, let's take a look at what "dry goods" were there at the press conference?
We look at it at both strategic and tactical levels. First of all, in terms of strategy, Chery Automobile announced that it has reached a strategic cooperation with CATL, a leading global new energy battery company, and the two parties will further strengthen cooperation in technology and capital to jointly promote the growth of the iCAR brand. At the same time, the entrepreneurial team incubated by Zhimi Technology is integrated into the iCAR brand, and Zhimi Technology will inject more young, intelligent and innovative elements into iCAR with rich experience in industrial design, product definition and innovative marketing, combined with Chery Automobile's technology development, supply chain and quality management capabilities.
Secondly, in terms of tactics, iCAR also brought us two new models at this press conference. As a "style off-road electric urban SUV", iCAR V23 adopts a hard-core square box design, while incorporating classic off-road vehicle elements, which is quite a tribute.
Not only is it "medium-looking", but the iCAR V23 is also very "medium-looking". The ultra-short front and rear suspension + four-wheel four-corner design not only frees up more space in the car, but also makes a large approach angle and departure angle, bringing the ultimate passability. Of course, there is no shortage of intelligence. iCAR V23 provides 8155 mainstream chip car machine applications and L2+ level intelligent driving, whether it is intelligent interaction or intelligent driving, you will not be disappointed.
Such a young car with great personality is expected to become a leader in the 100,000-level new energy market after it is launched.
In addition, in order to enrich users' choices, iCAR also teased another model, the X25, at this press conference. This is a medium and large off-road style MPV, with a unique design such as a single box, bullet, high chassis, and suspended roof, making the X25 look sci-fi and like an interstellar exploration vehicle. If the new car can have a reasonable price, then the author believes that the explosion is a high probability event.
It is worth mentioning that the brand's first model, iCAR 03, has completed the first OTA upgrade, and functions such as high-speed NOA and cross-layer memory parking have now been fully "put on the car", adopting a pure visual route, leading technology and affordable price, which also makes iCAR 03 the first choice for people-friendly smart SUVs.
Combined with its market performance, iCAR 03 sold 5,487 units in March and 2,113 in the first ten days of April, an increase of 81% month-on-month, and the popularity remained at a high level. With this OTA upgrade, it is believed that it will attract more young users.
Write at the end:
At this press conference, we not only saw iCAR show off its muscles, but also let us feel Chery Group's ambition on the new energy track, integrating Internet thinking with the strength of large manufacturers, and building a new new energy travel mode for young consumers through the three series of 0, V and X.
In view of this, we also believe that the iCAR brand will continue to demonstrate its unique innovation ability to meet the diversified car needs of more young users, and become a young and cool IP in the new energy market in China and even the world.
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