The film market has always been a fiercely competitive battleground. In order to attract audiences, producers often use star effects to promote. However, in the process, sometimes some unexpected situations arise, such as the dispute between Ma Li and Zhao Liying in the recent movie that has attracted much attention.
At first, the producers were worried that the film would not have enough traffic, so they planned to use Zhao Liying's fame to attract audiences. In the process of publicity, they overemphasized Zhao Liying's role, and even made many people mistakenly think that she was the protagonist. This trick really attracted a large number of audiences, including myself, who decided to go to the movie because they saw Zhao Liying's name.
However, when the movie was released, people found out that Zhao Liying's role was not the protagonist, but a supporting role. This anti-transfer was confusing and even a little dissatisfied with the re-transfer of many viewers. They feel misled by propaganda and have a sense of being deceived. This phenomenon can't help but remind me of the commonly used idiom - "crossing the river and demolishing the bridge".
In the process of promoting the film, the producer used Zhao Liying's fame to attract the audience, but once the goal was achieved, they no longer valued her role, and even made her a supporting role. This practice is undoubtedly "crossing the river and demolishing the bridge", which not only disappointed the audience, but also made Zhao Liying's fans feel dissatisfied.
However, we can't blame the producers entirely either. After all, they also worked hard for the success of the movie. The problem is that they rely too much on stardom and ignore the quality of the film itself. They thought that as long as there was a star blessing, the movie would definitely be successful. However, they ignore the fact that what the audience really cares about is the storyline and performance quality of the movie, not the fame of the star.
In the process, the audience becomes the victim. They had gone to the movies with anticipation, only to find out that they had been misled by the propaganda. This feeling is undoubtedly very bad. The audience's enthusiasm for the film is consumed, and the trust in the producer is also destroyed.
However, we should also note that this situation is not unique to the Marché du Film. In real life, similar examples abound. Someone takes advantage of the fame and abilities of others to achieve their own ends, and then kicks them away. This kind of behavior not only hurts the people who are being used, but also hurts those who believe in them.
First of all, producers should pay more attention to the quality of the film itself, rather than relying solely on star power. They should make the audience understand that the real reason they watch the movie is because of the story and performance of the movie, not because of a certain star.
Secondly, the audience should also look at movie promotion more rationally. They should understand that propaganda is just propaganda and does not fully represent the quality of the film. When they choose a movie, they should think more about the story and performance of the movie than the fame of the star.
Finally, each of us should cherish our credibility and trust. We should not take advantage of other people's fame and abilities to achieve our own goals and then kick them away. We should respect others and respect their efforts and contributions. Only in this way will we be able to build a harmonious and fair society.
The dispute between Ma Li and Zhao Liying shows us a problem in the promotion of the movie. We hope that through this issue, we can draw more people's attention to the quality of films and the trust of audiences, so as to promote the healthy development of the film market.