Midnight 惊喜大放送
When night falls, the city is still lit up, and some people choose to fall asleep at this time, while others decide to start their nightlife. However, for those who love Amoursie, last night seemed like a special night.
This big yogurt maker secretly issued an allure endorsement when the tireless night owls were still active. However, this time it seems that not every loyal fan was notified in advance, so those who are used to going to bed early missed the surprise of the night.
On social media, the incident quickly became a hot topic. Netizens left messages expressing their surprise and excitement. A netizen joked: "Who is so intentional to let us night owls have the opportunity to enjoy this surprise exclusively?" Another netizen said with a slight complaint: "An Muxi's action this time is too mysterious, I didn't even hear a rumor, and I directly staged a late-night limited show!" All this undoubtedly adds a touch of mystery to this yogurt.
Endorsement Angel debuts
At this time, our attention shifted to Di Lieba. As the spokesperson of Ambrosi, Di Lieba has always been able to interpret different styles with her unique charm and style. An Muxi released a new set of endorsement photos of Di Lieba, in which she seems to have descended from the stars, radiant. On social media, the photos were immediately sparked heated discussions among netizens, with the number of likes and shares soaring to an incredible number in a short period of time.
Netizens have different evaluations of this endorsement photo, but they all reveal a strong affection. Some netizens ridiculed: "Is Di Ali Reba down to earth? Why does it look so unreal!" Another netizen left a message: "The combination of An Muxi and Di Ali Reba is simply a perfect match, and every time the advertisement is filmed, people can't help but want to taste it!" And this situation also made An Muxi's reputation in the market more and more famous.
Luxury style is not suitable for everyone
With the crazy spread of Di Lieba's photos on the Internet, Ambrosia is like the Hermes of the fashion industry, with an indescribable high-end atmosphere. This nobility is not only reflected in the product itself, but also because of the almost perfect fairy spirit in Di Lieba's photo, which makes this yogurt seem to be endowed with a sacred aura. After watching the advertisement, many netizens said half-ridiculing and half-real-spirited, "This yogurt is a bit undrinkable."
And this sense of déjà vu is not unreasonable. After all, when an everyday consumer product is endowed with such high artistic and aesthetic value, people naturally feel a sense of distance from it. Under this feeling, netizens launched a heated discussion. A netizen left a message in the comment area: "Every time I see this kind of advertisement, I feel that I have to save enough money before I dare to go to the supermarket." And another humorously replied: "Hey, it seems that I have to put An Muxi on my dream list, and it is a pleasure to drool over the photos every day." ”
The beauty of the alluring city makes people lick the screen
Not only did the packaging and advertising of yogurt cause a sensation, but the beauty of Di Lieba, the spokesperson of Ambrosi, was even more irresistible. Her image in the advertisement is fresh and refined, and almost every viewer in front of the screen is intoxicated. Netizens have expressed their love on social platforms, and some even used "licking the screen" to describe their love for these photos.
This kind of fanatical pursuit is not only reflected in words, but also in practical actions to support their idols and brands. Fans interacted in the comment area to express their love and support for Di Lieba, and even posted photos of themselves buying Ambrosia yogurt on social media, as if they could have a closer connection with their idols.
Summary: The Law of True Fragrance or the Burden of Delicacy?
So far, this time, An Muxi's late-night surprise broadcast and Di Lieba's endorsement in the city have undoubtedly caused a lot of waves on the Internet. There is a lot of talk about this, some people think that it is a marketing success, creating a topic and attention, and others think that this kind of high-end marketing strategy may make ordinary consumers feel a sense of distance, and thus become a delicate burden.
So, is this a marketing trick or something else? Perhaps we can take a little inspiration from every consumer who chooses to open an e-commerce platform at night and add Ambrosia yogurt to their shopping cart.
So do you think this cooperation between Ambrosia and Di Ali Gerba is a re-verification of the law of true fragrance, or do you think that these high-end packaging and publicity make you feel a little unrealistic? Or, what interesting experiences or insights have you had about Ambrosia and Di Ali Reba? Come and share with us in the comment area!