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Huawei is about to release a new mobile phone series - Pura series, its first product Pura 70 has been exposed not long ago, and a number of major upgrades are eye-catching. The Pura series is aimed at the high-end fashion group, and it is different from Huawei's other business series, the Mate, in terms of design and function.
In terms of appearance, the Pura 70 continues the minimalist design style of the P series, with a curved straight screen, and a triangular camera module on the back similar to that of the P60. With a bright color scheme, the overall orientation is towards the younger group.
Compared with the straight screen, it is separated from the Mate series, but the curvature and material have also been improved, showing Huawei's intentions in exterior design.
In terms of hardware configuration, the high-frequency version of the Kirin 9000S is used for the first time, and the performance has been greatly improved. This is also the last upgrade of the Kirin 9000 series, and the next generation of Kirin will use more advanced technology.
In terms of imaging, different versions use different sensors, and the high-end version is equipped with a 1-inch sensor for the first time, which shows that Huawei attaches great importance to photography.
In terms of communications, Huawei's self-developed technologies such as 5.5G, satellite communications, Starlight, and Lingxi 2.0 have been developed to keep pace with the times. In the face of U.S. sanctions, Huawei's self-developed alternatives have contributed a lot. In terms of software, it is equipped with a new Hongmeng system, which is expected to solve the application ecological problem.
In terms of charging, the wireless charging power has been increased to 80W, indicating that wireless charging has entered the era of high power. Huawei is also making continuous efforts to standardize wireless charging.
From the comparison of the above parameters, it can be seen that the Pura 70 has been greatly improved in all aspects, reflecting Huawei's continuous leadership in the 5G era.
In particular, breakthroughs have been made in key core technologies such as Kirin chips, HarmonyOS systems, sensors, and wireless charging, allowing Huawei to make further progress in chip autonomy and controllability, as well as in-depth collaboration between software and hardware.
This also makes the industry more and more optimistic about Huawei's completely self-developed system technology.
At the same time, it is worth noting that Pura 70, as a product of Huawei's parts business, uses a large number of Huawei's self-developed components, and realizes self-developed and self-made products from chips, sensors to material sources.
This comprehensive and in-depth integration of communications, computing, and imaging technologies is the result of Huawei's strong system integration capabilities. In terms of complete solutions, Huawei is gradually creating a differentiated competitive advantage similar to Apple's.
Looking forward to the future, the commercial use of 5G will officially open the era of big data and AI, and intelligent terminals will be more humanized. The HUAWEI Pura series is aimed at innovative technology and fashionable young people, and there is still a lot of room for innovation in terms of appearance design, imaging functions, and artificial intelligence.
The author predicts that in the future, the Pura series may have more breakthroughs in portrait shooting functions and realize real-life 3D scanning; Through the upgraded HarmonyOS system, the deep connection of various scenarios of intelligent life is realized;
And form a difference with Apple in ID design, and realize "one more thing". This requires Huawei to continue to focus on the accumulation of underlying core technologies such as chips, algorithms, and sensors.
At the same time, Huawei also needs to accelerate the construction of the application ecosystem, attract more developers to develop content and applications for HarmonyOS, and truly open up the application barriers of domestic systems to achieve ecological co-prosperity.
Only by attaching equal importance to software and hardware can Huawei open up a new situation in the field of smartphones and realize the transformation from a follower to a leader.