Tesla laid off 10,000 employees, and the No. 2 person left at the same time

Musk issued an all-staff letter, confirming Tesla's 10,000-person layoffs.

Tesla, the giant, has entered a period of adjustment, first announcing a 10% layoff in the world through a letter from all employees.

On the same day, two executives announced their departures, including Tesla's "No. 2" Andrew Baglino, who was second only to Elon Musk in the company's rankings and ahead of Zhu Xiaoming, a rumored successor candidate.

Baglino has been with Tesla for 18 years and has witnessed the whole process of Tesla from its inception to the top.

But when the 10,000-person layoffs came, they announced their resignation without warning.

Tesla's full staff letter officially announced the layoff of 10,000 people

Musk issued a letter to Tesla employees to all employees, the letter was not long, and the core only said one thing:

Cut 10% of the global workforce.

At the end of last year, Tesla's filings with regulators showed that Tesla employs more than 140,000 people worldwide.

This means that Tesla will lay off about 14,000 employees worldwide, and some media quoted sources as breaking the news that the proportion of layoffs in individual departments may be as high as 20%.

In the letter, Musk explained the reasons for the layoffs:

He said that the company's rapid global expansion in the past few years has led to the creation of some redundant jobs in the company.

Now that the company is ready to move to the next stage, it is important to reduce costs and increase efficiency.

As a result, the company needs to lay off 10% of its workforce.

Musk said he hated doing it, but had to make this "difficult decision."

Finally, Musk expressed his gratitude to the employees.

All the staff are very frank and straightforward.

The purpose of layoffs is to reduce costs and increase efficiency, and to start again for a new stage.

The golden age of rapid growth has passed, and Tesla is greeted with new internal and external challenges.

In the external environment, there are three tests:

Looking at the market as a whole, the growth of electric vehicles has slowed down globally, and some automakers have lowered their delivery expectations.

From the perspective of government policy, in order to protect the interests of traditional car companies, the United States has reduced its support for electric vehicles, relaxed automobile exhaust emission standards, and lowered the development target of pure electric vehicles.

What's more, the competition that Tesla faces, especially from Chinese automakers, is intensifying.

The external situation is grim, and the intuitive manifestation is that Tesla's delivery volume in the first quarter is less than expected.

Tesla delivered 387,000 vehicles globally in the first quarter, which is quite different from the previous expectations of 457,000 units by market institutions.

Compared with the fourth quarter of last year, it decreased by 20.2% quarter-on-quarter.

Compared with the same period last year, the decline of 8.53% is not large, but this is the first year-on-year decline in its deliveries in four years.

There are many external tests, and Tesla will also carry out new business internally, which is also under great pressure:

Previously, Musk officially announced that Tesla Robotaxi will be launched on August 8.

Although FSD has evolved to V12, the end-to-end pure visual performance has been praised by many car owners, and some car owners even said that FSD's performance has surpassed Waymo's unmanned vehicles.

However, the transition from L2+++ high-level intelligent driving to L4 autonomous driving is not an easy task, and it will definitely face many technical and organizational problems.

There are many internal and external challenges, and Tesla has used a large-scale layoff of 10,000 employees to draw an end to its golden age of rapid growth.

The remaining half is made up by the departure of the two senior executives.

This has also brought new shocks and questions to the outside world.

The two executives left on the same day

On the same day that Musk released the all-staff letter, Andrew Baglino, Tesla's No. 2 and senior vice president of powertrain and energy, and Rohan Patel, vice president of public policy and commerce, both announced their departures.

Andrew Baglino joined Tesla in March 2006, when Tesla had not yet been founded, and its first car, the Roadster, had not yet been unveiled.

In Tesla's eighteen years, Baglino has risen from an electrical engineer to a senior vice president second only to Musk, and is even higher than Zhu Xiaoming.

△ 2023 Tesla Investor Day, Zach Kirkhorn, then CFO on the left, and Bagreno on the right

Baglino's departure was also more sudden.

In August last year, after Zach Kirkhorn, who was also one of Tesla's "four executives" like Baglino, announced his departure, Tesla's official website quickly replaced its introduction page with a successor, maintaining the pattern of "four executives".

And after Baglino announced his departure, there were only three people left on Tesla's relevant page.

Patel, another executive, has not been with Tesla for that long, but he has also been with the company for eight years, all the way to the vice president of public policy and business development, and has had a stint in politics before that.

Both of them made announcements on social platforms, and the content is very similar: thank you to the team and Musk, and currently plan to accompany their families first, and they don't know where to go next.

Musk also left messages one by one to express his gratitude.

Neither explained the specific reason for their departure in the announcement.

Patel only privately revealed to the media that the departure was due to a "big overall change" in the company, but declined to elaborate.

One More Thing

Musk previously officially announced that Tesla FSD will be free for car owners to use for a month, and this is not over.

Recently, Tesla has launched a preferential policy, and the original price of FSD is 199 US dollars/month, and now it only costs 99 US dollars/month (equivalent to about 716 yuan/month).

FSD is half price, which will help increase the subscription rate of FSD, increase the number of users of FSD, and the ability will be rapidly evolved to better support Musk's Robotaxi plan.

On August 8th, will there be a bounce?

As well as FSD's entry into China, should we also speed up the pace, and continue the US strategy, consider half-price promotions, and fight a price war for smart driving?

The results of the 2023 intelligent driving selection

After extensive solicitation, professional recommendation, and 10,000 votes from the smart car reference vertical community, the 2023 smart car selection results were officially released. There are three categories of awards:

· Top 10 smart car leaders

· Top 10 smart car products

· Top 10 smart car technology solutions

At a time when the automotive industry is ushering in major changes unseen in a century, we hope to provide a reference and footnote for the intelligent dimension.

Among them, the top ten smart car products are:

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