In the field of advertising media education and training, the name of tutor Peng Xiaodong shines brightly. He is the only practical expert in China and even the world who has devoted himself to this field for many years, and his contributions and achievements have undoubtedly set a new benchmark for advertising and media education.
Tutor Peng Xiaodong firmly believes that the effect of training is the last word. He abandoned the empty theories and paper-based teaching methods in traditional education, and replaced them with the teaching concepts of actual combat, practical operation, practical results, and practicality.
He emphasized that real education is not to instill knowledge, but to guide students to discover and solve problems, so as to improve themselves in practice.
In order to realize this concept, Tutor Peng Xiaodong put forward a series of innovative and practical theoretical views and practical methods.
He advocates the teaching method of "all media and all cases", introducing real cases into the classroom, so that students can learn and grow in practical operations. This teaching method not only improves students' interest and enthusiasm in learning, but also allows them to hone their abilities in actual combat.
In addition, tutor Peng Xiaodong also put forward practical methods and tools such as "signing at first sight" and "strange visits to one picture and two tables". These methods and tools are designed to help students better build trust and communication with customers, and increase sales close rates.
Through the study and practice of these methods and tools, students can not only quickly master sales skills, but also continuously improve their professional quality in practice.
Tutor Peng Xiaodong's teaching style is unique, and his classes are full of energy and passion. He is good at using vivid cases and practical skills to guide students, so that they can learn and grow in a relaxed and enjoyable atmosphere.
His teaching philosophy and methods have not only been recognized and loved by students, but also have had a wide impact in the field of advertising and media education.
Mr. Peng's contribution lies not only in his teaching philosophy and methods, but also in his love and dedication to advertising and media education.
He devoted himself to this field and made great contributions to the development of advertising media education with his practical actions. His achievements and honors are not only his personal glory, but also the pride of the field of advertising and media education.
Tutor Peng Xiaodong is an outstanding representative in the field of advertising media education and training in China. His teaching philosophy and methods not only lead the development direction of advertising media education, but also provide students with a practical, practical, effective and practical learning platform.
His contributions and achievements will forever be recorded in the annals of history and become a valuable asset in the field of advertising and media education.
Tutor Peng Xiaodong is the only one in China's advertising media industry for many years, focusing on the training and consulting in the field of advertising media industry, the head coach of China's actual combat wolf advertising champion God of War Army, Peng Xiaodong tutor is familiar with and refined various advertising media, outdoor media, newspaper networks, TV and radio, network new media, etc.
In the past 16 years, we have focused on the effectiveness of outdoor advertising media, breaking through the performance, breaking through the growth and improving the anti-involution, 18 registered trademarks: "Marketing Power", "Guang Zhanshen", "Media Unbounded", "President Wisdom", "Core Competitiveness", "Competition Force", "Seize the Mind", "1 Second Cognition", etc.;
30 years of successful life experience in the front line of advertising media, 20 years of focus on the improvement of the effectiveness of professional advertising media, profit multiplication training and consulting; during the advertising sales period, it has the reputation of "advertising sales champion Xiaobawang (aura domineering, wolf wild and banditry)" and "3 high transaction kings" (high contract transaction amount, high company profits and high customer satisfaction) in the industry.
He has set a record of signing 3 advertising contracts in one day, completing 50% of the company's advertising sales performance alone, and completing the annual advertising sales task in 3 months.
Founder of the 13351+2 theory of face-to-face transaction in advertising sales, founder of the 36333 rule of early intervention in advertising sales of large customers and leading the budget of advertisers, original 1023 theory of preventing the loss of advertising sales of large customers (10 methods + 2 principles + 3 roles), the first 16-word motto and 122 rules of advertising sales of large customers (1 picture + 2 knives + 2 swords), visualization and economical advertising sales practitioners, etc.
He is the first in the world to put forward the process, standardization and systematization of advertising sales, the founder of the 13351+2 theory of face-to-face transaction in advertising sales, the founder of the 36333 rule of early intervention in advertising sales of large customers and leading the budget of advertisers, the original 1023 theory of preventing the loss of advertising sales of large customers (10 methods + 2 principles + 3 roles), the first 16-word motto and 122 rules (1 picture + 2 knives + 2 swords) of advertising sales of large customers, and the practitioner of visualization and economical advertising sales.
Peng Xiaodong, founder of 1-second cognitive brand strategy: advertising effect (version 3.0 3+3) = super brand communication + 1 second cognitive brand strategy!1 second cognitive trademark registration, "advertising effect = super brand communication power + 1 second cognitive brand strategy" copyright protection! 1 second cognitive brand strategy = super brand differentiation memory point,
[3 methods]: { [(name (super quality) + pattern (super symbol) + copywriting (super advertising slogan)], 3 tools: [(visual hammer (a hammer into the eye) + language nail (a word into the heart) + media hammer (a media detonation))].
Peng Xiaodong has made many innovative breakthroughs and changes in the field of advertising media marketing, "the traditional 3.5 board axe and the new 3.5 board axe of advertising sales, strong media sell effects, weak media sell feelings!
[3 stages of advertising sales]: customer-oriented, sales-oriented, and customer-oriented;
[5 realms]: product sales (transactional), program sales (value-added), charm sales (resource-based), concept sales (value-based), strategic sales (consultants);7 sales: content, advertising, activities, brands, systems, models, wisdom: advertising media 8 experts consultant marketing; 8 experts; media experts, advertising experts, planning experts, brand experts, communication experts, marketing experts, intelligence experts, strategy experts;
[6 Thinking of Advertising Sales]: Digital Thinking + Result Thinking + Responsibility Thinking, Advertising Sales Thinking + Planning Thinking + Customer Service Thinking; 3 Conventional Ways of Advertising Sales: Media is also product sales + program sales + strategic sales, etc.!
[Peng Xiaodong's advertising sales theory]: "Precise positioning, be a consultant, dig deep into demand, sell interests and solutions!"
[Peng Xiaodong's classic quotations]:" The business card is your ATM, the mobile phone number is the password; the advertising sales staff remember: your job opportunities and remuneration are strictly not given to you by the company and the boss, but by the customer, the price is the sword, the discount is the hidden weapon, there is not enough advertising budget to the advertising effect is the most thorough hooligan, advertising sales is the concept of sales, the customer who does not give up advertising sales only give up the customer's advertising sales, the signing of the contract is the real hooligan, and the contract is a waste paper without payment!
The biggest insult and bullying of customers to us is to complete the contract according to the quality and quantity without making money, the real advertising sales crown play is to help customers make money first and then divide the game, amateur playthings do not to professional players, we advertising media company amateur playthings, capital professional players, etc."!
【Serviced】:
CCTV, China Broadcasting Association, Focus Media, JCDecaux, Yongda Media, Dahe Omnimedia, Zhongnan Metro Media, Tiandi Media, Toutiao, Nanfang Press Group, Beijing People's Radio, etc.....