The mobile resale industry is "shifting and accelerating" towards a stage of high-quality development

Communication World Network News (CWW) did not realize that the spring was halfway through, and it was just the right time. During the spring equinox, the "2024 Mobile Resale Industry Ecological Development Conference" was held in Nanchong City, Sichuan Province, hosted by Communication World Omnimedia, a subsidiary of China Information and Communications Media, undertaken by the Internet of Industry and Commerce, and co-organized by the Virtual Operation Branch of the China Communications Enterprise Association.

With the theme of "Strong Chain Empowering Multiple Industries to Advance and High-quality Development Together", the conference invited more than 200 leaders of governments, research institutes, operators, as well as associations, mobile resale enterprises, and industry chain experts to gather in Nanchong to discuss new policies, new trends, new hotspots, and new experiences in the development of the mobile resale industry, promote the mobile resale industry to explore new capabilities in technology, business models, market channels, etc., and promote the high-quality development of the digital economy.

Adhere to the law and compliance management, adhere to the concept of healthy competition

The year 2024 marks the 75th anniversary of the founding of the People's Republic of China and is a crucial year for achieving the goals and tasks of the 14th Five-Year Plan. As an important complementary force in the mobile communications market, the mobile resale industry plays an active role in promoting market competition, promoting integration and innovation, and improving user experience. According to the data, as of the end of December 2023, the number of mobile resale users has reached 80.84 million. In order to promote the healthy growth of mobile resale users, enterprises need to further enhance their awareness of social responsibility, adhere to the law of operation, and standardize development. Compliance management is still one of the topics that has attracted much attention at this conference.

Zhang Feng, former member of the party group and chief engineer of the Ministry of Industry and Information Technology (hereinafter referred to as the "Ministry of Industry and Information Technology") and chairman of the Chinese Institute of Electronics, pointed out that in recent years, mobile resale enterprises have actively implemented the policies and regulations of the real-name system and achieved remarkable results. However, there are still some enterprises on the agency channel management is not strict enough, which should cause the industry to pay attention, only "quality, credit, operation in accordance with the law, integrity management" enterprises will be developed. At the same time, in the process of business development, enterprises should not fight "vicious price wars", but abide by industry rules, fight "technological innovation wars, quality wars, brand wars, and service wars" to achieve healthy and sustainable development of the industry. In addition, the industry should unite as one, keep the legal red line and moral bottom line, and only by adhering to the correct values and standing on the moral high ground can the industry go steadily and go far.

The 2024 "Government Work Report" proposes to promote excellent entrepreneurship, actively support entrepreneurs to focus on innovation and development, dare to work, dare to invest, and run enterprises in a down-to-earth manner. Shao Daoxin, deputy director of the Information and Communication Administration of the Ministry of Industry and Information Technology, pointed out that the Ministry of Industry and Information Technology will resolutely implement the relevant content of the "Government Work Report" and promote the high-quality development of the mobile resale industry. "In recent years, the door of mobile resale has been opened to private enterprises, and more enterprises with innovative awareness and ability will join this 'big family' in the future, but firmly guarding the bottom line of compliance and consolidating the foundation of high-quality development is the fundamental premise and lifeline of the evergreen foundation, and it is the responsibility of the industry that must be guarded together. He pointed out that mobile resale should adhere to the bottom line of safe development, manage business, channels and teams, adhere to the business philosophy of "serving users", avoid harming the rights and interests of users due to the pursuit of short-term interests, adhere to the concept of healthy competition, and resolutely do not do propaganda that slanders peers.

Chen Jiachun, executive deputy secretary general of the Internet Society of China, suggested that mobile resale companies should change the outside world's bad perception of the industry and establish a new image of the industry. It is necessary to adhere to the bottom line and social responsibility of the industry, give priority to completing the process of the real-name system, make every effort to promote the high-quality development of the mobile resale industry ecosystem, give full play to the role of "chain master" enterprises, make up for shortcomings, forge long boards, strengthen the foundation, enhance the resilience and competitiveness of the industrial chain, and strive to achieve sustainable and healthy development of the industry.

Seize the development opportunity and promote the integration and innovation of multiple modes in the industry

Under the wave of digital economy development, the pace of development of new industrialization, 5G, big data and other industries in the mainland has accelerated significantly, and the mobile resale industry has also become an extremely important part of the digital and intelligent development of the industry.

At present, the mobile resale industry is at a "crossroads" full of challenges and opportunities, with increasingly fierce market competition and differentiated products and services. In the face of the new market environment, Yu Shengduo, president of the virtual operation branch of the China Association of Communications Enterprises, suggested that mobile resale enterprises should dig deep into the innovation and development resources in the industry, seize the opportunities brought by new technologies such as 5G, big data, large models, and cloud communications, and continuously promote the innovation, transformation and upgrading of basic services such as 5G messaging and 5G new calls;

At the same time, the mobile resale industry should pay more attention to the deep integration of 5G and the industrial Internet, explore more possibilities for the application of the Internet of Things, and help new industrialization through information technology. Zheng Lei, Secretary of the Party Leadership Group and Director of the Sichuan Provincial Communications Administration, pointed out that the in-depth development of a new round of scientific and technological revolution and industrial transformation, especially the acceleration of new industrialization in the mainland, has brought major opportunities to the information and communication industry. The mobile resale industry has also entered a new stage of development. The new industrialization will drive the mobile resale industry into a new round of prosperity and development, and stimulate more business growth points in the mobile communication industry.

2024 is a critical year for mobile resale companies to explore cross-border transformation operations. Wen Ku, chairman of the China Communications Standards Association, pointed out that mobile resale companies should continue to explore business innovation, actively embrace new technologies, and carry out a series of positive and effective attempts on new technologies such as 5G, artificial intelligence, and optical communications. In addition, mobile resale enterprises should conform to the general trend of the country, actively serve the new industrialization, make a fuss in business models and ecological applications, realize the optimal allocation of upstream and downstream industrial resource elements, and promote industrial development to a new level.

To create a new format for the mobile resale industry in the future, enterprises have their own "new moves"

Since January 8, 2013, the Ministry of Industry and Information Technology (MIIT) announced the draft of the "Mobile Communications Resale Business Pilot Program" to start the mobile resale business, and the enterprises that have struggled in the field of mobile resale have made great progress in promoting the mobile communication resale industry in mainland China, and the scale of the resale business is in the forefront of the global virtual operators. However, with the intensification of competition in the mobile resale market, problems such as product homogenization have become increasingly prominent. Despite this, there is no shortage of teams in the industry with innovative business models and strong operational capabilities.

For example, Blue Cat Mobile, which is determined to become the "leader" of the "small and beautiful" new virtual business, is different from many companies that simply pursue the number of users, and pays attention to the coexistence of "quantity and quality" from the beginning. Wang Jinbao, general manager of Blue Cat Mobile, said: "Save the quantity, promote the increment, under the premise of ensuring the quality, the development of quantity is what we have to do, it is not easy to add new users, but user retention is the king." "With the application of 5G, the popularization of the Internet of Things, and the reduction of traffic tariffs, BlueCat Mobile continues to make efforts in business innovation, service improvement, R&D investment, and brand building. The first is to optimize the agent policy, vigorously develop high-quality channels in various provinces, municipalities and regions, and strengthen the cooperation between directly controlled outlets and terminal retailers; the second is to change product design from voice to traffic and develop large-traffic packages; third, to improve operational capabilities, to provide good service support for end users and channels, and to improve user satisfaction; fourth, to improve brand trust and establish user stickiness. All in all, with its refined operation, differentiated brand strategy, and innovative products, Bluecat Mobile has embarked on a resale road with its own characteristics.

Yonyou Communications' strategy is very different from that of Blue Cat Mobile, which focuses on the government and enterprise business market and proposes the strategy of "consolidating the fundamentals and deepening and re-developing". At present, Yonyou and vivo have released the G2 telemarketing machine, providing a one-stop service of "software + hardware + system + number card", and creating a closed-loop solution on the basis of giving full play to the capabilities of Yonyou application software. In the future, Yonyou will introduce more big brands, develop new cooperation models, and jointly promote government and enterprise affairs. Focus on business scenarios and create exclusive solutions, and focus on AI capabilities and integrate communication solutions to continuously enrich business scenarios. In addition, Yonyou will also seize the opportunity of "going overseas" to push China's mobile resale industry to the world "stage".

As a "professional traffic operation organization" in the ZTE system, ZTE Shitong has more than 300,000 users combined with ZTE MBB terminal products, and the number of users is growing at about 50,000 per month.

Beiwei Technology believes that it is far from enough to rely only on policies and code resources, and must work the business model. From the perspective of the underlying logic, the key to innovative business models is to do a good job in the four "sub-models" of users, products and services, revenue profitability, and promotion. The innovative practices and successful cases of these enterprises have brought new enlightenment and thinking to the entire mobile resale industry. They not only prove the huge potential and broad prospects of the mobile resale industry, but also provide valuable lessons for other companies in the industry.

The mobile resale industry has gone through 11 years, realizing the business from scratch, from small to large, and growing into an important complementary force in the mobile communication market. In 2024, the mobile resale industry will enter a new stage of development, and with the continuous advancement of technology and the increasing maturity of the market, we believe that the mobile resale industry will usher in a better future.