In the new energy era, the rise of Chinese auto brands is accelerating. According to the latest data from the China Passenger Car Association, in 2024, the cumulative share of independent brands will be 55%, an increase of 5.4 percentage points compared with the same period last year. The market share of Chinese brands has increased significantly, and the new energy market and export market have become important support points for the continuous growth of brands.
Among them, Chery Automobile is making great progress, and its sales performance is quite eye-catching. In the past March, Chery sold 181,585 vehicles, up 45.3% year-on-year. In the first quarter, Chery Automobile's cumulative sales reached 529,604 units, up 60.3% year-on-year. In February, Chery Group topped the list with 143,155 units sold as a Chinese brand.
Unlike many of its competitors, Chery Automobile has achieved a win-win situation both internally and externally in terms of sales, and its products are not only popular in the domestic market, but also in overseas markets. According to the data, up to now, Chery Group has accumulated more than 13 million global automobile users, of which the number of overseas users has reached 3.35 million.
So, in the extremely involuted domestic auto market, when many auto brands are on the verge of life and death, why can Chery Automobile go all the way up and make a comprehensive breakthrough? Next, let's take a look at the secret of the hot sales of "science and engineering men".
Expand overseas markets and win the double crown of SUV sales in the world
In the new energy era, many Chinese brands have tried to open overseas markets through new energy products, seeking breakthroughs in sales and achieving true globalization.
In the "team" of overseas exports of Chinese brands, Chery Automobile is a well-deserved "leader". According to the data, in 2023, Chery Group exported 937,148 vehicles annually, a year-on-year increase of 101.1%, ranking first in the export of Chinese brand passenger cars for 21 consecutive years.
It is worth mentioning that Chery Automobile won the global sales championship of Chinese SUVs in 2023, and the Chery Tiggo series became the global sales champion of Chinese brand fuel SUVs in 2023, successfully winning the double championship of global SUV sales.
To become the best-selling Chinese brand SUV in the world, hardcore products are crucial. The Chery Tiggo series is a highly effective SUV product.
As the flagship SUV of the Tiggo family, the Tiggo 9 integrates the core technology of Chery Automobile, and this domestic SUV with a starting price of less than 160,000 yuan is equipped with CDC electromagnetic suspension, which is generally only available on 40-500,000 luxury models.
Among them, the 2024 Tiggo 9 won the "Best SUV of the Year" award at the CCTV Ceremony, which is the first time that a self-owned brand fuel vehicle has won this award.
The Tiggo 8 can be called the "sales leader" of the Tiggo family, and it is the sales champion of the mid-size SUV and 7-seater SUV of the Chinese brand fuel model in 2023. At the same time, in the "2023 China Automotive Product Attractiveness Index StudySM (APEAL)" report released by J.D. Power, the Tiggo 8 won the crown in the mid-size SUV segment.
There is also the Tiggo 7, which sells well in 66 countries and regions around the world, and has been the export champion of Chinese brand SUVs for two consecutive years, and in 2023, the Tiggo 7 won the Australian A-NCAP five-star safety collision score.
At the same time, Chery has also successively exported its new energy products overseas to further enrich its overseas product line. According to incomplete statistics, in 2023, more than 2,000 overseas dealers, overseas media and overseas customers from more than 50 countries and regions around the world will visit Chery headquarters.
The technical background remains unchanged, and the car is built in a down-to-earth manner
In fact, whether it is the domestic market or the foreign market, whether it is the era of fuel vehicles or the era of new energy, only by adhering to technological innovation can we become a leader in the industry.
In the involution of the automobile market, many opponents have volume configuration, volume rights, and volume price, while Chery Automobile has chosen a difficult and correct path, taking technology as a breakthrough point, and steadily rolling technology, volume quality, and volume safety.
Yin Tongyue, chairman of Chery, often said, "Chery has no smart people, they are all a group of 'old scalpers' who are serious about technology, make good cars in a down-to-earth manner, be sincere to users, and study hard." Because of this, Chery is known as the "man of science and engineering" in the industry, and advanced technology has become the brand label of Chery Automobile that will never fade.
At present, Chery Group has 8 major R&D centers in the world, located in North America, Europe, Shanghai and other places, these R&D institutions continue to make scientific and technological achievements, and have applied for more than 29,000 patents and authorized more than 18,000 patents, of which invention patents account for 32%.
At the 2023 Chery Technology Day, Chery announced that it will base itself on the "Yaoguang 2025" forward-looking technology strategy, facing the five directions of safety, energy consumption, space, intelligent cabin and intelligent driving, bringing the layout and implementation of 19+3 core technologies.
With the strong technology empowerment, Chery Group has formed four major brands in 2024: Chery, Jietu, Xingtu and iCAR. In addition to traditional fuel products, Chery also vigorously promotes new energy models, such as Fengyun A8, Fengyun T6, Fengyun T9, Fengyun T11, Xingtu Star Era ET, Jietu Shanhai L6, etc., to compete with opponents in the new energy market, Chery "will not be polite".
In addition, in terms of quality control, Chery Automobile is also serious. In the "2023 China New Car Quality StudySM (IQS)" released by J.D. Power, Chery won the first place in the quality of new cars of China's own brands, which once again confirmed the reliability of Chery's automotive technology and products.
Ghost Car Perspective: The old saying "sincerity is always nirvana" applies to the automotive industry as well. In the era of traffic, when many auto brands are busy competing for eyeballs and earning traffic, Chery adheres to the long-term concept of car manufacturing, does technology in a down-to-earth manner, strives for quality, and enhances product competitiveness through the rapid implementation of a large number of core technologies, leading the brand upward, and accelerating the global layout.