laitimes

Why doesn't WeChat do one-way friend management?

author:Everybody is a product manager
I believe many people have similar doubts: why is it one-way to delete friends in WeChat address book? Why doesn't WeChat do one-way friend management? In this article, the author has made a certain sharing, you might as well take a look.
Why doesn't WeChat do one-way friend management?

WeChat, as a national-level social software, has a lot of feedback and suggestions every day. There are often many friends who ask why deleting friends from WeChat contacts is one-way?

"He deleted me, what am I doing with his friends, wouldn't it be better to delete them in both directions?"

But this method is not actually the optimal solution.

Online social networking has spread across all of our scenes today, just imagine, a friend who borrowed money from you on WeChat but haven't been in touch for a long time suddenly deleted you as a liar. In this case, all WeChat chat and transfer records can be used as judicial evidence.

All disputes, online conversations, can be used as evidence. Many people may say that it is enough to keep the content of the conversation directly, and it will not affect the two-way deletion of the friends list.

The reason why WeChat is designed this way is largely because WeChat has always followed the principle of restoring the real social scene. When people ask you who you traveled with last month, the answer is always with whom, and then what we did.

The first element of social interaction is always people, and contacts friends are the only anthropomorphic images. The anthropomorphic carrier is clear, and the social act itself is disorganized.

Why doesn't WeChat do one-way friend management?

The second point that I think is very important is the user experience, in a normal social relationship, the user will not give any feedback if they want to cut off contact with someone.

To some extent, the deletion of two-way friends in the address book actually puts a certain amount of pressure on the deleting party, especially in the social scene of acquaintances. In the case of weak relationships, one-way deletion is best for the initiating communicator's experience.

WeChat's principle has always been that the sender's experience is greater than that of the receiver. As a social relationship that meets once in a while, what do you think if you can't find the corresponding address book friends in the scenario of actively sending messages?

Did you not add a friend? Or did you make a wrong note? Or did he delete me? At this time, the sender of the message is confused, and solving this confusion is far more important than seeing the other party turn on the loss of friend verification.

Is there no compromise solution that can satisfy the appeal conditions and realize the two-way deletion of friends by users? The purpose is to help users detect which friends have deleted me, but it has not been online for a long time, and I think there are several reasons.

I have slightly enumerated some basic use scenarios of WeChat social networking, a picture is worth ten thousand words, directly above the picture.

Why doesn't WeChat do one-way friend management?

The purpose of one-way management of business users is to know that users who have taken the initiative to delete me, so as to delete these friends to make room for next customers and partners.

Users who socialize on a daily basis are more likely to clear users who have deleted me in weak relationships, while satisfying personal curiosity and checking their social status in acquaintance socializing.

In response to the phenomenon of insufficient friend slots, WeChat has raised the 5,000 friend limit to 10,000 earlier, and one-way friend management is not the first solution in such scenarios.

The trade-off of one-way function opening made me see two attitudes of WeChat as a product.

Don't forget the original intention and adhere to the principle of product. WeChat's original idea was to facilitate communication and enhance links, on the one hand, to weaken negative social relationships, and on the other hand, to want users to focus on social relationships rather than address book maintenance.

If users pay too much attention to one-way friend management, this negative social relationship will make users indirectly resist WeChat, and even a sense of loss in their own hearts, which is inconsistent with WeChat's own product concept.

Only do the most essential things, what needs can be met by the user, defined by the user's own behavior. I don't know what people think of the address book, but at least for me it's an asset of personal experience.

As an imitator of the early physical address book, WeChat address book itself is more like a physical social relationship.

When I'm fine, I occasionally look through my address book, and when I see a lot of people who haven't appeared in my life circle for a long time, I will recall an experience, maybe the other party has deleted me, but I don't think it matters. It's like a time machine, you can see a lot of people and things from the past.

For me, one-way friend management doesn't really make much sense, and the address book itself isn't just a contact list.

A good product is just like a good person, who can solve problems and have an attitude.

Author: Urban Ferryman, Public Account: Urban Ferryman

This article was originally published by @都市摆渡人 on Everyone is a Product Manager. Reproduction without the permission of the author is prohibited

The title image is from Unsplash and is licensed under CC0

The views in this article only represent the author's own, everyone is a product manager, and the platform only provides information storage space services.

Read on