The competition in the domestic mobile phone market is very fierce, and Huawei has been firmly in the first place in the domestic market for a long time before it was sanctioned, and its position is unshakable.
However, with the advent of sanctions, the domestic market seems to have experienced a storm, and the shipments of various manufacturers are like a roller coaster, and the situation is changing rapidly.
In the red ocean market of mobile phones, the only constant truth is that product strength is supreme, and only with excellent quality and innovative technology can we stand out in this fierce competition.
However, on the stage of the global mobile phone market, the competition situation presents a relatively stable pattern.
The two giants, Samsung and Apple, are like twin peaks, alternating between the first and second positions all year round, and their positions are almost unshakable.
Even if domestic manufacturers can occasionally emerge and become the second largest in the world, such achievements are often difficult to last.
In the global market, domestic manufacturers still need to make continuous efforts to improve product quality and technological innovation capabilities in order to gain a foothold on the international stage.
However, in the global market, there are still two domestic mobile phone manufacturers that have shown proud growth results.
According to the latest report released by IDC, in the first quarter of 2024, the global smartphone market has experienced a significant rebound, like flowers blooming in the spring after the rain, showing vitality.
Specifically, in the first quarter of this year, the global mobile phone market shipments climbed to 289.4 million units, achieving a steady growth of about 7.8% over the same period last year, like a warm current, bringing hope in the cold winter.
But what is surprising is Apple's performance, iPhone shipments in the first quarter suffered an unprecedented decline, with only 50.1 million units shipped, a global share of 17.3%, down 9.6% year-on-year.
The global mobile phone market is growing, while Apple's sales have fallen sharply, which means that the market performance of the iPhone 15 series is shrinking, and Apple is no longer as popular as it used to be.
Samsung, on the other hand, has once again become the world's No. 1 by virtue of its own market advantages.
Samsung's shipments reached 60.1 million units in the quarter, with a global share of 20.8%, although there was a downward trend, but only a 0.7% decline.
Samsung is the first, Apple is the second, and the rest are domestic mobile phone manufacturers.
Xiaomi continued to rank third in the world with its stable performance in overseas markets, with shipments of 40.8 million units and a global share of 14.1%, achieving a year-on-year growth of 33.8%.
Compared with the leader Apple, Xiaomi's gap has narrowed to only 3.2%, showing strong competitiveness and catch-up momentum, and it is believed that with the continuous improvement of product strength, Xiaomi's market share will be further increased.
The most amazing thing is the fourth-ranked Transsion mobile phone, which showed amazing growth momentum in the first quarter, with shipments increasing by 84.9% and its market share quickly climbing to 9.9%.
Transsion's active expansion and deep cultivation in the international market have made it a stable member of the top five, which can be called a typical representative of making a fortune in silence.
IDC analysts said that Xiaomi is making a strong comeback from the sharp decline of the past two years, showing strong recovery momentum.
Through continuous development and innovation in the international market, Transsion has successfully ranked among the top five ranks and has become a force to be reckoned with in the market.
IDC also expects that with the gradual recovery of the global economy, the smartphone market will usher in new development opportunities, with leading companies expected to further expand their market share, while smaller brands will need to find their own positioning in the fierce competition and continue to struggle for future development.
Obviously, the most severe challenges now are undoubtedly OPPO and vivo, OPPO shipped only 25.2 million units in the quarter, with a market share of 8.7%, a year-on-year decrease of 8.5%, and was completely overtaken by Transsion, while vivo fell out of the top five on the list and became another manufacturer.
With the re-emergence of the Huawei brand and the continuous breakthrough of brands such as Honor in the domestic market, OPPO and vivo will face more difficulties. What do you think about this, welcome to comment, like, and share.