Xiaomi car lock orders exceeded 60,000, and the large order refund rate was about 55%.
On April 14, according to the well-known car blogger "Sun Shaojun 09", Xiaomi SU7 has exceeded 60,000 locked orders, and the large order refund rate is about 55%. Xiaomi cars have only been on the market for 16 days, and it is really gratifying to have such data.
Judging from the chargeback rate of about 55%, the number of people who made the decision for Xiaomi Auto this time is about 130,000. In the end, about half of the people decided to want this car and chose to lock the order. After all, after locking the order, your 5,000 yuan deposit cannot be refunded, and if you don't really want to buy it, you won't lock the order. At the same time, after locking the order, the order will be sent to the Xiaomi factory for production. After the car is produced, you will be arranged to pick up the car at the nearest Xiaomi experience store.
However, Xiaomi SU7 is currently the only founder version that can get the car first. However, the deposit of the founder's version is 20,000, and it is impossible to refund the order after the decision is made. Even if the car is gone, the deposit will not be refunded. And those consumers who are not the founder's version and have locked the order will probably not be able to pick up the car until the end of April at the earliest.
However, at present, the only one that can fight with Xiaomi cars is Huawei's question. According to the data exposed by Huawei, seven months after the launch of the Wenjie M7, the cumulative number of Dading exceeded 174,000 units, becoming the first single model sales of new forces. And now Xiaomi has set 130,000 orders and locked 60,000 orders in more than ten days after it was listed. I'm afraid that Huawei will only be overshadowed in the face of Xiaomi. I believe that this year, Xiaomi will be the first place in the new force to build cars.
However, it can have such a high lock order rate, which shows that Xiaomi cars are still very good, and they are very worthy of everyone's purchase and have been recognized by consumers. After all, the cheapest model of Xiaomi SU7 is 200,000, which is also a lot of money for ordinary people. If you don't really like it, I'm afraid no one will spend money to buy it.
However, although Xiaomi has successfully taken the first step in building a car, it still needs more efforts to gain a foothold in this market in the future. Of course, other new car-making forces should also be panicked, last year ran out of Huawei to grab the market, and now there is another Xiaomi. I'm afraid that after these two companies divide up the market, the rest of the people will only have to drink soup.