Text: Yiye
The statements in this article are based on reliable sources of information and are detailed at the end of the article
Who would have thought that Mobile, one of the three giants of communications, would lose 510,000 customers by February this year.
And all this is because the mobile company deceived 63 million users, which is simply chilling, not only that, but even the People's Daily has named and criticized it.
Putting aside the deduction of the monthly package fee for the time being, what is this "invisible consumption", it is clear that a package of dozens of yuan will be deducted hundreds of yuan at every turn.
I can't help but wonder what kind of things China Mobile has done, and it has been unanimously complained by the people?
The losses are huge
In today's Internet era, everyone is inseparable from the Internet, and Mobile, as one of the three giants of communication, has its own advantages.
China Mobile began to build bases frantically in the era of 2G, which made the signal strength far ahead and thus became one of the biggest reasons for many people to choose.
Then in the 4G era, the wealthy mobile began to build bases frantically, which directly left China Unicom and Dianyin far behind.
It is also firmly in the position of its leading boss, but with the development of society, another communication company has appeared in front of the public, that is, radio and television.
However, in the face of increasing competitiveness, mobile seems to be overconfident in itself, and in February this year, major communication companies have released their own relevant operational reports.
One of the most notable is that mobile lost 510,000 users in February alone, and it's hard not to wonder what happened to mobile.
From a leading boss to a huge loss, what has China Mobile done?
Mobile scams
The reason why China Mobile has been so successful is that it has a lot of regular customers compared to other operators, and many of them have been using mobile since the beginning.
Up to now, even for twenty or thirty years, although it is said that "the wool comes from the sheep", it is not possible to catch the old customers who have been collecting wool.
From the first few dollars spent to the current hundreds of yuan in phone bills, even if the money rises, the corresponding cost traffic should be more reasonable.
But I didn't expect that the mobile would only increase the money but not the volume, and the old package of more than 100 yuan was even worse than dozens of dollars.
Looking at the 28, 38, and 58 packages launched by mobile, there is no big difference, and I don't know why they offer these packages with different prices.
Mobile speech often starts from these aspects, the first is to apply for a card, such as asking you to apply for a card, charge 200 yuan for the phone bill, and then give you a broadband.
This cost is a lot of research, the general salesman will tell you to charge 200 and get 100 free, who doesn't want to, but they won't tell you that this 100 is not a one-time arrival.
It's in the form of how much money is added to your phone bill each month, and then the broadband salesman will only tell you that it's free with his sugar-coated cannonballs.
Most people will think that "do you want free things to love" and will say to do one, which is a loss of more than a dozen yuan per month.
Ordinary people will not notice the difference in fees, after all, it is more than a dozen yuan per month, but who would have thought that when the fee is deducted at the end of the month, it will not be more than a dozen yuan.
There is also a pit about traffic, I am afraid that many people have fallen into such a trap, and it seems that nothing can be done without traffic when going out.
Nowadays, most people use WeChat voice, and they rarely even make phone calls, let alone text messages, and its biggest use is probably to receive verification codes.
For the situation that their data is not enough, many users will choose to change their package, and if it is not good, China Mobile will call you from time to time to promote their package.
People who claim to be mobile agents don't know if it's true or not, and they'll bombard you with a lot of fancy and tell you in their own terms how it's still the best deal.
As everyone knows, there are many traps in this, often they launch more expensive packages for you, and add a bunch of unnecessary business to you in the name of helping you upgrade your package for free.
In this case, I have to mention the previous incident between Han Xue and the mobile company, as early as 2015, Han Xue posted on the social platform.
Directly, the official account of Aite China Mobile said that she paid money every month, but at the end of the month, the traffic was automatically cleared, which is simply a bully clause.
originally thought that she was expressing her anger on social platforms, but she didn't expect Han Xue to directly sue China Mobile in court.
This domineering behavior is also very favorable, and in the end, Han Xue won the lawsuit, and it was from that time that there was no such "overlord clause" at the end of each month.
Usually, many people can't walk when they hear that it is free, and they can only say that "there is no free lunch in the world", let alone "pie in the sky".
I still want to tell everyone not to do this, and the various behaviors of moving are undoubtedly discrediting themselves, and they have even been criticized by the people by name.
"Big companies play small tricks" can only be said to be lifting a stone to shoot themselves in the foot, but there are also many people who fall for such a situation.
Netizens who were pitted
"I have little money for mobile lines, and I often call me constantly to change the package and give away traffic" As a service industry, how can I still dislike customers?
A retired person at home doesn't need to spend any traffic, but it is really annoying to sell business to others.
"Mobile is a shameless company, from the beginning of its establishment, it used the number of 139 until last year, and it was really impossible to transfer to the network" It seems that he has been deceived when he says such things.
In this fast-growing society, China Unicom and telecommunications have also grown up slowly, and the signal is no longer as difficult as before, so many people choose to port their numbers.
"After the speed limit, WeChat can't send a picture, if it weren't for the number used 10, you would have changed it earlier" Of course, there are also people who choose to endure because it is very troublesome to change the number, but after all, it is not a long-term solution.
If you move blindly like this, even if it is troublesome, many people will choose to replace it.
This situation makes one wonder where the mobile company will go in the future, and where will our phone bill go?
In fact, what a large enterprise should do is how to think about users instead of blindly deceiving customers, and don't always think about temporary small profits and lose a large number of users.
At the same time, it also reminds us not to fall into these marketing tricks, not to be greedy for a moment of cheapness, but to learn to distinguish between right and wrong.
Resources
Han Xue angrily reprimanded the mobile package exchange traffic clearance: god-like logic
Expose the chaos of hidden deduction of mobile phones: the amount involved is small and the cost of rights protection is high
"Free upgrade of mobile phone plan" is not a fool of the routine
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