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Cultural genes
Cultural tourism Zhejiang
Understand the thousand-year-old context and explore what Zhejiang is
CULTURAL IDENTITY
Advocating literature and learning
Work hard and study hard
Many people know Dongyang, probably starting from the junior high school textbook "Sending Dongyang Horse to Life". Song Lian, the founding minister of the Ming Dynasty, told about the difficulty of borrowing books and asking teachers in his early years, and the hardships of running around with hunger and cold, so as to encourage students to cherish the opportunity and concentrate on studying. This article is now popular on the Internet, "I don't know the meaning of the book when I first read it, but I am already a person in the book when I read it again", which made countless people sigh. However, you may have a question, Song Lian was already in a high position at that time, why did he write a preface to a student?
Of course, there is a sense of friendship among fellow villagers, but the deeper reasons are more than that. Since the Tang and Song dynasties, there have been nearly 100 academies and schools in Dongyang, respecting teachers and teaching, and the cultural context is prosperous. For example, Lu Zuqian first lectured at Youcheng Academy, Zhu Xi, Chen Liang, and Ye Shi discussed Taoism at Shidong Academy, and Liu Ji and Song Lian also studied hard at Hengcheng School for several years. For Song Lian, it was the academy in Dongyang that gave him a good environment for concentrating on learning, laying a solid foundation for becoming a "generation of sects" in the future. "Sending Dongyang Horses to Life" is like a letter he wrote to his junior brother, full of the earnest entrustment of the seniors, and conveys the Chinese nation's idea of "advocating literature and learning, working hard and studying".
This is a perspective introduced by the decoding of cultural genes in recent years.
Zhejiang signed a strategic cooperation agreement with the National Library, Director Zhang Zhiqing and other well-known experts and scholars accepted the letter of appointment as a consultant, the Provincial Library, Hangzhou, Dongyang and Linhai made speeches successively, and Huanyu Film and Television Company and the Opium War Memorial also shared cases. This can't help but remind people of the ancient scenes of Lu Zuqian, Liu Ji, and Song Lian studying and discussing Taoism in Dongyang Academy.
1ONE must have the "knowledge of Zuqian" and deeply understand the value of the times when cultural genes are activated
INNOVATION
Lu Zuqian, a master of science in the Southern Song Dynasty, was a native of Jinhua, and as the founder of the "Wuxue", that is, the Jinhua School, he advocated reasoning and practice, applying what he had learned, and opposed empty talk.
In the same way, we are promoting the cultural gene activation project today, with the aim of using the past for the present and for the world.
It is necessary to realize that the activation of cultural genes is an important support for the development of new quality productivity, to realize that the activation of cultural genes is a key measure to promote the supply-side reform of cultural products, and to realize that the activation of cultural genes is an effective lever to accelerate the in-depth integration and development of culture and tourism.
New quality productivity is the current hot word, but also the future direction, its essence is advanced productivity, the core is to promote industrial innovation with knowledge innovation.
In the long history of Chinese civilization, cultural innovation and technological innovation have always complemented each other, and behind the birth of the "Four Great Inventions", there is the cultural support of the vigorous development of Confucianism, science and psychology at that time. Excellent traditional culture is the golden key to the deep integration of culture and tourism, which can allow tourism to establish a brand under the infiltration of culture, and also let culture be widely spread by word of mouth among tourists.
Now, there are many cases of a costume drama driving tourist destinations, such as Jinyun, the filming location of the recently popular "Walking with the Phoenix", which was released soon, the Internet search volume of Xiandu Scenic Area increased significantly, and the number of video views of the filming location snowballed, which effectively drove local tourism. In essence, people have shifted from the initial sightseeing form that mainly relied on the eyes to the vacation form of pursuing physical and mental leisure, and then paid more and more attention to the experience form of spiritual gain, and the cultural and connotative nature of tourism has been significantly enhanced.
CULTURAL IDENTITY
2TWO should have "Liu Ji's strategy" to accurately open the practice track of cultural gene activation
DECODE
Liu Ji, the first strategist of the Ming Dynasty, was a native of Qingtian, Zhejiang, and once wrote a plaque of "Two Dynasties Yixue" for the Hengcheng School in Dongyang. He is also known as a fairy-like all-rounder, clever and clever, and there is no mistake. Folklore naturally has exaggerated elements, but being able to grasp the incision related to the overall situation from the complicated situation should be the key to Liu Bowen's strategic planning.
After the efforts of recent years, our province has basically completed a round of cultural form survey, created a cultural gene decoding method with the four elements as the core, and initially formed a cultural gene bank framework. However, these "pasts" are still 1.0 in the nature of "prologue", and version 2.0 will be deployed today. It is necessary to further sort out the lineage of Zhejiang's excellent traditional culture from a multi-dimensional perspective, and strive to build a cultural gene bank that is comprehensive, penetrating layer by layer, and organically related.
Through hard work, we will complete the mapping of important cultural genes by 2026, deeply excavate and improve a number of key provincial cultural logos such as Liangzhu culture, Song Yun culture, Shangshan culture, Yellow Emperor culture, Nankong culture, Hehe culture, Yangming culture, silk porcelain tea culture, Guyue culture, Wuyue culture, etc., and cultivate more than 100 cultural gene activation landmark projects. In view of the fact that there are many cultural gene activation work points, long lines, and wide areas, and the force cannot be evenly exerted, we must always insist on highlighting the key points, which is also the gist of "Liu Ji's strategy".
3THREE should have "Song Lian's sincerity" to explore the ideas and measures of cultural gene activation
INNOVATION
Song Lian, who was called the head of the founding ministers by Zhu Yuanzhang, was a native of Pujiang, Zhejiang, with a sincere temperament, rigorous study, and equal emphasis on diligence and honesty. Doing business is like being a person and doing learning, we need to uphold the "sincerity of Song Lian", always be sincere and seek truth from facts, in order to better play a good situation, and steadily carry forward the good situation.
Promote the cause with feelings, take on the mission of inheritance, expand the horizon with research, and achieve in-depth decoding.
The cultural gene is the preservation that penetrates the layers of historical fog, and condenses the life works and wisdom crystallization of the sages of the past. Decoding and activating cultural genes is largely a good gramophone, microphone and amplifier for the sages, which requires a little affection and love. The implementation of the cultural gene activation project is also to find, discover, and ignite more Wang Heping, to set up a good platform for everyone, to gather a good team, and to fully release the light and heat of life while embracing and inheriting cultural heritage. To activate cultural genes, we must first find out what cultural genes are, which requires in-depth academic research. It is necessary not only to look at its original appearance, to see its face but also to see its bones, and to be able to explain it well in popular and vivid language and a carrier that is easy to disseminate, so that people can't help but exclaim "it turned out to be like this"; it is also necessary to look at its whole picture and carry out systematic research from an objective, rational, and comprehensive perspective, so as to facilitate the subsequent refinement of good themes and materials; and it is also necessary to draw a new look and strive to excavate the connotation that is refreshing and more direct to the hearts of the people.
Finally, cultural gene activation engineering is a complex system, and it is necessary to strengthen organizational leadership, adhere to project-based thinking, and win good performance with closed-loop management. All cities should formulate a special implementation plan, with a period of 3 years, issue a number of decoding reports, implement a number of key projects, hold a number of important activities, create and arrange a number of performing arts works, and polish the provincial cultural identity more brightly.
The work covers a wide range of levels and involves many levels, so it is necessary to adhere to the principle of dividing the shares without separating the families, and strengthen the overall planning and coordination mechanism. For the key cultivation of provincial cultural logos and the eight major areas of breakthroughs, we must adhere to the performance orientation, promote the detailed planning of all localities one by one in combination with the actual situation, strive to form demonstration cases, and realize the galloping of thousands of horses in the process of catching up with each other.
CULTURAL IDENTITY
END
详见《江南游报》2120期第3版
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