On April 13, the 300-day countdown theme event of the 9th Asian Winter Games in 2025 was held at the Harbin Grand Theater. The core graphics, color system and sports icons of the 2025 Asian Winter Games were released at the same time, echoing the theme slogan, emblem, mascot and other visual signs in an atmospheric and professional style.
The color system of the 9th Asian Winter Games in 2025 includes four theme colors: "Ice Crystal Blue", "Lilac Purple", "Xing'an Green" and "Fengdeng Yellow". Through the colorful and jumping colors, it contains the diverse and inclusive urban charm of Harbin, the rich and long history and culture, the regional characteristics of rich products and the urban characteristics of the four seasons, which perfectly interprets the infinite charm of ice and snow and the future development space of the city. The color system will be mainly used for the design of sports icons for competitions, urban atmosphere, venues and concession product development.
The core graphics of the 9th Asian Winter Games in 2025 extracts the name "Ruifeng" in the "Ruixue Mega Year", and the design is inspired by Harbin's rich ice and snow culture and diverse and inclusive urban characteristics. The graphic takes the meandering and beautiful Songhua River as the main line, gradually turning from a rushing flow into a dynamic stave, symbolizing the charm of Harbin as a city of ice and snow and a city of music. The core graphics are equipped with urban elements such as Harbin Grand Theater, snowflakes and ice flowers, with bright and smooth curves and abstract visual language, showing the romantic characteristics and vigorous development momentum of the city of ice and snow, the city of music and the city of Olympic champions.
The design of the sports icon of the 9th Asian Winter Games in 2025 is derived from the "transcendence" shape of the emblem, which follows the visual style of the emblem, and is in line with the design concept of the emblem through the performance of the dynamic characteristics of the sports project, echoing the sportsmanship spirit of Asian ice and snow athletes who work hard and constantly surpass themselves embodied in the emblem. The sports icons are divided into 16 individual icons, and the visual performance is either strong and powerful, or elegant and graceful, or full of passion for speed, and the various sports events of the Asian Winter Games are expressed through vivid and accurate sports images.
The 9th Asian Winter Games will be held in Harbin from February 7 to 14, 2025, which is another major comprehensive international ice and snow event held by the mainland after the Beijing Winter Olympics. The 9th Asian Winter Games will uphold the concept of green, sharing, openness and integrity, implement the requirements of simple, safe and wonderful competition, and achieve the goal of hosting the competition with Asian style, Chinese style, Longjiang characteristics and ice city charm. At present, the preparatory work is being carried out in an intense and orderly manner.
Source: People's Daily client