After Xiaomi SU7 finally played its hole cards after a few months of hard work, Huawei finally gave Zhijie S7 back face.
Within half a year,ZhijieS7ushered in the second listing,I thought that the cooperation between Huawei and Chery would be terminated on the sluggish sales of the first product,But I never thought that this is a bigger game。
The old routine, or the price reduction
The 2024 model is still called the 2024 model after the second listing, with the same name and different price. Compared with the old model,The new ZhijieS7The starting price has not changed,But the battery has been increased from62 degrees to82 degrees,Calculated at the current cost,The price of the new model has not changed,The cost has increased by more than 10,000 yuan,Not to mention what other configurations have been improved,The battery gives sincerity。
For other model versions, there are no more routines, and the price is basically reduced by 20,000 yuan to show sincerity.
It is worth mentioning that in September last year, the M7 was also listed for the second time, and the strategy adopted was also to reduce the price, compared with the old model, the starting price of the new M7 was reduced by 70,000 yuan. Affected by the price cut, the monthly sales of the M7 gradually increased from less than 100 units to more than 20,000 units.
Price reduction is a major reason for the surge in new car sales after the secondary listing, but from a deeper reason, the secondary listing is equivalent to Huawei's signal to the outside world that it will not give up.
Xiaomi plays its hole cards
There is no doubt that the secondary listing of Zhijie S7 is aimed at Xiaomi SU7.
Previous news shows that the sluggish sales of Zhijie S7 are affected by the chip shortage and factory relocation, but the gossip on the Internet is that the cooperation between Huawei and Chery has undergone a subtle change.
Some people even believe that last year, Yin Tongyue shouted "you're welcome", but this year's own new energy vehicle sector has not been very good, so even if there is a dispute with Huawei, Chery will inevitably "take a loss". Chery, which has a deep cooperative relationship with Huawei, will inevitably put away its arrogance and temporarily rely on Huawei to make a name for itself in the new energy vehicle market.
Of course, these are all rumors. In my opinion,Reasonably speaking,ZhijieS7The initial pricing is on the high side,After all, the sedan will never be as easy as the SUV to become a hit,Therefore, the pricing can't be as "capricious" as the Wenjie series;Secondary listing,Repricing,Even if it's the usual routine,You also need to choose the right time,XiaomiSU7At the end of March, the market was completed,4In the middle and early of April, the Zhijie S7 suddenly arrived,Very reasonable。
Compared with XiaomiSU7,ZhijieS7The advantages,First, the whole system is equipped with800V,The second is Huawei's empowerment,The third is that although the starting price is high, the overall cost performance is higher than that of XiaomiSU7,And the only disadvantage,It is also where consumers will consider,It is XiaomiSU7A product created by Xiaomi Group itself,And ZhijieS7The pedigree is half Huawei and half Chery。
In the face of Xiaomi, Huawei is also difficult to say high-end
Not to mention which of Xiaomi and Huawei's ecology is stronger,Or which of Xiaomi and Huawei will be more intelligent in the future,For now,ZhijieS7The overall cost performance is higher than that of XiaomiSU7,And behind the price reduction20,000 yuan,In the face of Xiaomi,Huawei is also difficult to say high-end。
Before and after the launch of Xiaomi SU7, the 20-300,000 level pure electric vehicle market has been alarmed, the price of ZEEKR 001 has been reduced by 30,000 yuan, and the price of DENZA N7 has been reduced by 50,000 yuan.
Some people even believe that the new forces have been losing money for several years, and they were ready to usher in a good day and turn losses into profits, but after the arrival of Xiaomi cars, they will continue to lose money for several years;
From the digital circle to the automobile circle, after the second listing of the Zhijie S7, it can be regarded as a head-to-head competition between Huawei and Xiaomi. If the sales of Zhijie S7 are worse than those of Xiaomi SU7, it seems to be clear who is strong and who is weak.