On April 11, the 2024 IWF Thailand World Cup came to an end. The Chinese national weightlifting team once again achieved glory, achieving 11 gold, 9 silver and 7 bronze results, of which 4 broke 5 world records. As the only Chinese sponsor of this Weightlifting World Cup, Xinye Technology was present to support the national weightlifting team members and witness the shining moments of Chinese athletes.
The Weightlifting World Cup was held in Phuket, Thailand, and was one of the key trials in preparation for the Paris Olympics. In the competition, Chinese team members Hou Zhihui, Li Fabin, Luo Shifang and Liu Huanhua broke five world records, and women's weightlifting star Li Wenwen ranked first in the world ranking of women's Olympic qualification above 81kg with a total score of 325 kg.
As the official partner of the Chinese national weightlifting team, Xinye Technology has become the only official sponsor from China in this weightlifting World Cup. In 2023, the Chinese National Weightlifting Team awarded Xinye Technology the title of Official Partner and served as the public welfare ambassador of Xinye Technology for consumer rights protection. The cooperation between the two sides revolves around the slogan of "China Power", focusing on small and micro development, rural revitalization, and consumer rights protection, demonstrating social responsibility.
As one of the "dream teams" in the Chinese sports delegation, the Chinese national weightlifting team is the spokesperson of "China Power". "China Power" represents the sportsmanship of tenacity and hard work, and embodies the spirit of the times, and is also in line with the spirit of the small and micro groups of Xinye Technology's strategic core users.
As early as 2022, Xinye Technology and the China National Weightlifting Team jointly launched a public welfare interest-free loan activity of 100 million yuan for small and micro groups, and issued more than 120 million yuan of interest-free quota to 11,000 small and micro owners. In 2023, the two sides will work together again to jointly create the "Helping Farmers Live Broadcast" public welfare activity, inviting Li Wenwen, Li Fabin and other weightlifting celebrities to come to the live broadcast room of Paipai to connect with farmers in their hometowns and endorse their hometown's agricultural products. The live broadcast event directly stimulated the sales of agricultural products, increased the income of more than 2,000 orders for farmers, and watched more than 2 million activities, conveying the original intention of both sides to help farmers through public welfare.
Xinye Technology looks forward to continuing to work with the national weightlifting team to create more innovative public welfare projects in the future, so as to help tens of millions of individual industrial and commercial households, small and micro groups that have gathered the "power of China", and promote the development of the real economy.