After the fierce price war, car sales in March were freshly released, and in such a month when there was no holiday factor, the desire to consume after the holiday recovered, and the major car companies continued to reduce prices and promotions, car sales also rose slowly. According to the data, in March, the domestic passenger car market retailed 1.687 million units, a year-on-year increase of 6.0% and a month-on-month increase of 52.8%, and the cumulative retail sales from January to March were 4.829 million units, a year-on-year increase of 13.1%.
The top 10 models in terms of sales, except for the 10th place, all have sales of more than 20,000+. However, the overall ranking is also stable, independent brands are the biggest winners, of course, the winners are new energy vehicles, and there are only a handful of oil vehicles on the list.
TOP10: Passat
March sales: 19,446 units
The Passat's sales ranking in March was the same as in February, and it was in 10th place, and it played steadily. As the big brother of the joint venture B-class car, the Passat is still outstanding, the old rivals Camry and Accord have not entered the top ten, and the main model of the Passat is still a fuel car, which can be said to be walking against the market wind of electrification, and this battle is very beautiful.
This has a lot to do with SAIC Volkswagen's opportunity to take the opportunity of the 40th anniversary to create a more attractive 2024 outstanding model for its models. The Passat 2024 outstanding model has dropped to 188,300, and the whole line is equipped with a 380TSI high-power engine, which is 20,000 lower than the original, and with the help of this wave, the Passat's sales in the first quarter exceeded 53,000, a year-on-year increase of 74.6%. After the launch of the 2024 outstanding models of the Passat, Tiguan and other models, SAIC Volkswagen sold 265,000 units from January to March, a year-on-year increase of 11.4%.
TOP9: Mercedes-Benz C-Class
March sales: 20,700 units
This is the best ranking of Mercedes-Benz C-class in the past six months, ranking ninth with a score of more than 20,000, ahead of the old rival BMW 3 Series and Audi A4L, the sales of the latter two are 12,924 and 10,599 respectively. However, to a certain extent, this is based on price reduction, Brother Yu checked it, located in Guangzhou, the highest decline in Mercedes-Benz C-class has generally reached 75,000, that is, more than 250,000 can win such a century-old luxury brand medium-sized sedan, no matter what electrification, how fierce the trend of intelligence is, it is not worth mentioning in front of the emotional value brought by the Mercedes-Benz standard.
TOP8：朗逸
March sales: 21,216 units
Lavida has been stable in the top ten, and Passat, Tiguan L and other oil vehicles to support SAIC Volkswagen's sales half of the sky, for the mainstream joint ventures including SAIC Volkswagen, oil vehicles are still a considerable revenue sector, so basically adhere to the oil and electricity go hand in hand, and the facts have proved that this strategy is correct.
In the A-class sedan car market, Lavida is definitely a veteran-level model, "specially supplied" for China, and is well versed in the needs of the Chinese people. For example, under the intensification of market involution, last year, Lavida launched Lavida New Frontier in a timely manner, which is aimed at younger family groups, and is very capable of playing from design to cost performance, which further stabilizes Lavida's market position and makes it continue to become a proper market segment evergreen.
TOP7:元PLUS
Sales in March: 21,951 units
In March, BYD Yuan PLUS rose 23 places to rank seventh, and its sales more than tripled compared to February, a sharp increase month-on-month. This has to mention BYD's "glory strategy", from February to March, BYD's models have successively launched the glory version of the price is very lethal, at the beginning of March, the yuan PLUS glory version also came, 430km, 510km endurance, compared with last year's champion version of the entry price has been reduced by 16,000, and the configuration has not been reduced, in the 100,000 level pure electric SUV is a more cost-effective choice.
However, it is worth noting that in the past three months, the sales of BYD Yuan PLUS have declined significantly compared with the fourth quarter of last year, and they can stabilize at about 30,000 units before, while the sales in January and February this year were 16,831 and 8,210 respectively. Now that the Honor version has been launched, sales have begun to pick up in March, but can it return to the level of 30,000 units?
TOP6:宋PLUS DM-i
March sales: 23,910 units
The ranking of the BYD Song PLUS DM-i has also changed greatly, rising 18 places compared to February, and it is also inseparable from the launch of the Honor Edition model. However, the core factor is that BYD's technology is highly recognized and its reputation is also very strong. In fact, there are some models of the same level that are similar in price to Song PLUS DM-i, and their strength is not bad, such as the Galaxy L7 from 125,700.
The price of the Galaxy L7 is lower than that of the Song PLUS DM-i entry version, the former has stronger engine performance, the latter has stronger motor performance, and the technical tendencies are different, but it can also be broken wrists. In addition, the configuration of the galaxy L7 is also good,Its entry version is more than Song PLUS DM-iLane departure warning、Active braking、360Degree panoramic image、L2Intelligent driving, etc.,Of course, Song PLUS DM-i also has its configuration advantages,For example, there are more NFC keys、Remote control parking、Electric trunk, etc.,It's evenly matched。 However, the end result is that Song PLUS DM-i sells better, and it relies more on brand endorsement.
TOP5:宋Pro DM-i
March sales: 27,446 units
Song Pro DM-i also rose 18 places, which shows that BYD has set off a price war, and it has indeed achieved a comprehensive victory, and Song Pro DM-i This result is the second best result in the past six months. If the budget can't reach the Song PLUS DM-i, then you can switch to the Song Pro DM-i, the level is closer to the Yuan PLUS, but the design is two completely different styles. From this, it can be seen that BYD's product strategy is very "terrifying", different prices, different designs, different configurations, and the layout is "tight", as if no matter how you choose, you can't escape BYD's product circle.
TOP4：海鸥
March sales: 27,866 units
Seagull is the fourth car on the list of BYD, as a small car, its sales ranking in the past six months is not as big as the previous big brothers, all within the top ten, and the sales volume in November and December even exceeded 40,000 units. For small cars with relatively small profits, BYD is not soft on the price war, and launched the Honor version in March, starting from 69,800, with an entry range of 305km and rich configurations. For example, compared with the 73,800 Wuling Binguo 333km fast enjoyment model, although the latter has a higher battery life, but the configuration is relatively small, the seagull has more automatic parking, hill assist, ultrasonic radar, cruise control, Bluetooth key, external discharge, automatic headlights, etc., in comparison, the cost performance is obviously higher.
TOP3：轩逸
Sales in March: 29,674 units
Sylphy should be the most stable joint venture A-class family car, ranking basically in the top three, with sales of nearly 30,000 units in March, stable output. At present, there are a lot of voices in the market that sing about the decline of joint ventures and Japanese systems, but when you look at the sales, there are still many kings, and Sylphy is the most typical representative, which is due to the market reputation accumulated by Nissan and Volkswagen, which are mainstream joint ventures, and have always insisted on high quality products. At present, in addition to the fuel version, there is also a gasoline electric drive, but the main model should be the fuel version, and the classic model with high cost performance has contributed a lot, and some dealers have a reference price of more than 70,000 yuan, which is very attractive to consumers who pursue economy and durability.
TOP2:秦PLUS DM-i
Sales in March: 31,016 units
Although the Qin PLUS DM-i with a start of 79,800 is very popular, it failed to break through the 40,000 unit mark in March, which is a pity, but this is also the month that it has sold the most in the past six months, and the price war is still very successful. Qin PLUS DM-i price reduction, the biggest impact should be the joint venture A-class family car in the Corolla, Lei Ling, before the rise of the independent plug-in hybrid family car, they are one of the few choices, but now plug-in hybrid, oil hybrid car emerges in endlessly, the former king no longer has a fault advantage.
TOP1:Model Y
Sales in March: 47,917 units
I haven't won the benchmark on the Internet, and I haven't lost in real sales, and I'm probably talking about the Tesla Model Y. In the past six months, it has been ranked first for 4 months, and its sales are basically more ahead than the second place, for example, in March, it was more than 10,000 units ahead of Qin PLUS DM-i. Model Y sales in March to maintain the lead, may be affected by discounts, price adjustments, in March, Tesla for the Model Y launched two consecutive preferential activities, but soon Tesla announced that the Model Y will increase in price on April 1, so consumers are naturally early to buy and enjoy early.
From the list of the top ten models in sales, BYD occupies four seats, and only three oil vehicles are left, which can be seen that independent and new energy are already hot in the current market. Although the models of Sylphy, Lavida and Mercedes-Benz C-class can still let us see the strength of fuel vehicles of traditional car companies, independent brands and new energy vehicles with greater winning prospects are naked in front of the reality, so for joint ventures and luxury brands, it is indispensable to stabilize the foundation and accelerate the transformation!