In the context of the new era, "technology" is increasingly used, and it is no exaggeration to say that it has been integrated into the development of all walks of life, and the public's attention and enthusiasm for scientific and technological innovation continue to rise. Beginning on April 9, the three-day first Jinjiang Science and Technology Achievement Transformation Docking Fair (hereinafter referred to as the "Science and Technology Fair") presented a "visible and tangible" science and technology event for the public. More than 200 universities, scientific research institutes, and domestic industry leaders brought more than 1,000 advanced technological achievements to the show, showing application scenarios on the spot, which can be described as full of science and technology and full of highlights.
Among them, the "Lilang Future Train" with a sense of futuristic, dynamic, surreal scenes, and a sense of science and technology has attracted many people to stop and watch and understand. With the help of the central control room, wrinkle-free business class, cool sightseeing area and recycling cabin, the "train" demonstrated the application of the four black technologies in Lilang simple menswear with an immersive experience scene, and once again refreshed everyone's perception of Lilang simple menswear empowering product innovation with science and technology.
Empowerment of scientific and technological innovation
The future train of the "Lilang" sets sail
The "Lilang Future Train" is the exhibition hall set up by Lilang Simple Menswear at the Science and Technology Fair, and the overall design is inspired by the future high-speed trains. Through immersive installations, people can explore the charm of "technology + aesthetics" in the mobile space between reality and future, and at the same time convey the corporate vision of "creating a better life" for Lilang's simple menswear.
The central control room, an open area of the exhibition hall's core operational capabilities, showcased the water-repellent down jacket with Lilang Super Thermal Technology, which has been certified by the WRCA double world record, with the help of the organic combination of futuristic technology-style pipes and the display window of water-repellent down jackets. It is reported that the product has achieved a 10,000-minute level 5 long-term water repellent effect in the IDFL (International Down and Feather Testing Laboratory) shock test, which is 250 times the water repellent time of ordinary down, and machine washing does not affect the original fluffiness of the down, and the drying speed is fast. There is also a down water repellent testing instrument on site, which makes people believe what they see.
The wrinkle-free white no-iron shirt on display in the wrinkle-free business class was also certified by the WRCA for two world records. The product adopts two patented long-lasting white technologies, which can still maintain DP3.5 no-iron and 150+ ultra-high whiteness value after 30 times of machine washing, which effectively solves the pain points of dew point and yellowing of traditional white shirts. The use of high-density and high-weave Xinjiang long-staple cotton fabrics ensures the comfort of the product at the same time.
The Cool Sightseeing Zone introduces the textile techniques and breathable materials used in the cool clothing, and allows participants to test the sun protection properties of the fabrics through interactive experiments. Lilang washable polo shirt is on display here, which is as good as new after 30 times of machine washing, not easy to fade and deform, easy to decontaminate, and has a reliable collar design that is not easy to curl and not easy to warp, and has UPF high-efficiency sunscreen and good moisture absorption and quick-drying function...... Empowered by multiple advantages, Lilang washable polo shirts were "planted" by young consumers with their strength as soon as they were listed.
The recycling pod showcases the eco-friendly recycled denim released in 2023. The area presents the process of renewable wood and recycled waste to yarns, fabrics and finished products, highlighting the sustainable use of materials in clothing and the possibility of living in harmony with nature.
Wang Junhong, Executive Director and Vice President of Lilang Group, said: "Brands need to fight against homogeneity and immutability, and they need to be innovative. Everything that is related to people and close to life has infinite creative power. This phrase is perfect for Lilang's simple menswear. As technology becomes more and more widely used in the field of apparel, Lilang Simple Menswear keeps pace with the times, empowers product upgrades with technological innovation, and repeatedly launches the ultimate single products, accurately solves the pain points of consumers, effectively combats the homogenization of men's wear products, and highlights the brand's strong innovation and increasing brand influence.
From manufacturing to creating
Conquer the market with original homemade
There is no doubt that innovation is the first driving force to lead development, and it is also the fundamental way to improve quality and efficiency. The strong launch of these acclaimed and acclaimed ultimate items shows that Lilang's simple menswear has unlocked a new "traffic code" with the power of scientific and technological innovation, promoted the high-quality development of the brand, and has also become a strong driving force for the steady growth of Lilang's performance.
However, in addition to focusing on the benefits brought by the product, the "innovation experience" behind it is more worth exploring. In this era of innovation, all walks of life are innovating, but where to start innovating?
Wang Liangxing, President of Lilang Group, once said: "Styles can be imitated, but fabrics are difficult to imitate. In other words, if you want to make your clothing products outstanding, in the final analysis, the guarantee of fabrics is the foundation. Therefore, in 2015, Lilang invested in the establishment of a fabric R&D center, covering fabric color mixing system and fabric printing machine, grading the plate-making center, process center and factory, and insisting on original self-production from the source of yarn, fabric, printing and dyeing, and patterns, so as to achieve comprehensive advancement from manufacturing to creation.
Today, Lilang has formed a complete R&D center integrating subdivision functions such as fabric development center, garment fabric research institute, testing center, garment design, process technology center and intellectual property protection department. According to the person in charge, up to now, Lilang has obtained more than 180 valid patents in various fields such as yarn, fabric, garment, textile testing, textile equipment, etc. This is also a strong driving force for its frequent promotion of explosive "black technology" products.
Breaking the conventional fabric, subverting the inherent technology, breaking through the traditional technology...... There is no doubt that the innovation of Lilang's simple menswear starts from a single line to the formation of the advantages of independent research and development of the whole industry chain. According to the latest financial report of the Lilang Group, in 2023, about 75% of the products sold by Lilang Simple Menswear will be original, of which about 50% will be made of unique fabrics developed by the Group.
Absorb cultural nutrients
Fashion, art, and creativity to the end
The sustainable development of an enterprise depends on marketing in the short term, products in the long term, and brand in the long term. Lilang simple men's wear takes products as a breakthrough point, empowers with scientific and technological innovation, and builds a competitive advantage that others cannot imitate, which naturally becomes a powerful "weapon" for brands to break through the fierce competition in the market. But what is not ignored is the brand connotation implanted in the product.
Under these unique operating concepts, Lilang has made simple menswear products that are not only empowered by science and technology, but also contain the inheritance of culture and art. Therefore, there is a new product show with the theme of "City of Light" and the integration of Quanzhou's characteristic elements in the design, a series of products that integrate the four intangible cultural heritage elements of "Biwa Jiangnan", "Digital Ceramics", "Chinese Chess" and "Chinese Seal Carving", and an outdoor show that activates the sleeping cultural heritage resources on the Anping Bridge......
From the perspective of consumption habits, at present, young consumers are rising, they are self-conscious, and they are keen to "pay" for emotional value. In this context, Lilang Simple Menswear takes culture as the core, continues to infuse the brand with spiritual connotation, realizes the coexistence of technological innovation and cultural inheritance, and not only further stimulates the brand's innovation vitality and successfully arouses the emotional resonance of consumers, but also achieves the distinctive brand positioning and solid business foundation of Lilang Simple Menswear. This is reflected in the Group's latest financial report:
According to the latest financial report, in 2023, Lilang Group has achieved excellent results in both revenue and net profit. Among them, revenue was RMB3,543.8 million, up 14.8% year-on-year, gross profit was RMB1,706.8 million, up 20.2% year-on-year, gross profit margin increased by 2.2 percentage points to 48.2%, the highest annual gross profit margin since the brand's listing, and net profit was RMB530.4 million, up 18.4% year-on-year.
One thing, one clothes, the road to simplicity. For more than 30 years, Lilang has always adhered to the core of the spirit of "simplicity". The author believes that this simple gene is reflected in the product design to abandon exaggerated or novel design, take function as the core, develop simple care, simple and comfortable, and fashionable products, and also reflect in the business development adhere to the "focus on digging 10,000 meters deep and one meter wide, resolutely not to do 10,000 meters wide and one meter deep" operation concept, and always focus on the exploration of men's wear categories.
Lilang said that in the future, it will continue to adhere to the principle of "creating product character with the spirit of originality", continue to carry out technological innovation and product research and development, promote the continuous upgrading of its own products and technologies, provide consumers with better services and products, and will continue to convey brand temperature and work with consumers to create a better life.
Image source: Lilang Minimalist Menswear