In the world of digital entertainment, every celebrity transformation can spark a trend. Recently, Zhang Yixing, a star who has served as the spokesperson of the mobile game "Fantasy Journey to the West" for six consecutive years, decided to step down in person and join the mobile game project team, which has attracted widespread attention. This move not only surprised Zhang Yixing's fans, but also excited the majority of game lovers.
Zhang Yixing is not satisfied with superficial endorsements, his participation is based on deep emotion and understanding of the game. Since his student days, Zhang Yixing has had a great passion for the IP of "Fantasy Journey to the West", and this love has increased over time. His involvement is a transformation from a gamer to a game planner, and this change of identity has given him a deeper understanding and commitment to the game.
On the occasion of the ninth anniversary of the mobile game "Fantasy Journey to the West", Zhang Yixing not only participated in the planning of the celebration, but also put forward many innovative ideas from the perspective of players. Among his plans, the most striking is the proposal to give away 9999 immortal jade to all players. This generous reward package made the planning team staff smile bitterly, but it also demonstrated his deep understanding of the needs of players and his willingness to contribute to the game community.
By experiencing a day of game planning work in person, Zhang Yixing showed his deep insight into the mobile game "Fantasy Journey to the West". He not only came up with an understanding of the game's mechanics, but also from a cultural and player social perspective, and offered a number of insightful improvements. This kind of activity design thinking from the player's perspective quickly earned him recognition and respect within the team.
Zhang Yixing's transformation is not only a new starting point for his career, but also a good example of the exchange and integration of the entertainment and game industries. Through the personal experience and participation of celebrities, it can bring new inspiration and motivation to game design, and at the same time, let more people understand the charm of game culture through their favorite stars. Zhang Yixing's participation has undoubtedly increased the visibility and accessibility of the game, and this cross-border cooperation model may become a new trend in the future cooperation between the entertainment industry and the digital game industry.