The well-known celebrity Crazy Brother Yang exceeded 100 million yuan in sales in just 1 hour, which is staggering.
The broadcast was suspended for 32 days, and the number of fans plummeted by 760,000!
However, his first return to the live broadcast instantly detonated a frenzy of 30 million viewers, and the scene was extremely popular!
What's even more shocking is that after only 13 minutes of broadcasting, sales have soared to 40 million yuan, and on average, one out of every eight people is his audience! This data is simply unbelievable, as if the whole country has fallen into Xiao Yang's live broadcast carnival.
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However, after a month of suspension of broadcasting, Brother Xiao Yang is back now, and as soon as he comes back, he will become popular, attracting a lot of viewers, and sales are also rising.
When I asked the people around me if they had watched the livestream, I got a disappointing answer. Everyone said that they didn't pay attention to Brother Xiao Yang's live broadcast, let alone buy it.
It got me thinking: Could it be that all these amazing sales figures are fictitious?
This is not the case. The reason why Crazy Brother Yang was able to achieve such brilliant results is that there is a set of elaborate marketing strategies behind it. According to people familiar with the matter, some companies will arrange special people to place orders during the live broadcast, creating an atmosphere of rush to buy, so as to lure more consumers to place orders.
This kind of routine makes people sigh: it turns out that behind the prosperity of the live broadcast industry, there are so many cats hidden!
What's even more unacceptable is the plum vegetable button meat product that Brother Xiao Yang promoted before. According to reports, this plum vegetable button meat was selected after a month of careful selection by 3,000 people, but the final result was the exposure of the trough meat, which was a big surprise. It's unbelievable that such a product can sell such high sales in a live broadcast.
This trough meat incident has indeed brought a lot of trouble to Brother Xiao Yang. Although he and the three sheep network behind him, as well as Dongfang Selection, all said that the plum cabbage button meat they sold was no problem, and they also promised to refund consumers, everyone still had doubts in their hearts. After all, everyone cares a lot about what they eat, and they all want to buy good things.
Brother Xiao Yang stopped broadcasting this time, and he really held back his strength. For a month, he and his team have been working hard to solve the problem and want to give everyone a satisfactory explanation. Now I am back, also with full sincerity and enthusiasm.
However, after all, this trough meat incident has not been completely resolved, and Brother Xiao Yang and his team have to continue to work hard to give everyone a clear answer.
After all, trusting this thing is not easy to establish, and once it is broken, it will take more time and effort to repair it.
Overall, the return of Crazy Brother Yang this time is really successful. He not only proved his strength and popularity with his actions, but also showed everyone his respect and sense of responsibility for consumers.
Write at the end
In this seemingly prosperous era of live streaming, how many brick-and-mortar stores have closed down because of such competition?
And how many consumers are fooled by these false exuberances and end up in the trap?
And these live celebrities, are they promoting products for the benefit of consumers, or for their own interests?
Okay, that's all for today. If you also like to watch live broadcasts, or have any thoughts on Brother Xiao Yang, please leave a message below to share with me!