Jingchu.com (Hubei Daily) News (Reporter Fan Tianru, Correspondent Zhou Xiaofang, Editor Yu Yue, Xu Xinya) "Be the UP master for three years!" With all the proceeds, he opened a two-dimensional store!! "In April 2023, President Fei's store "President Fei's ACG Club" officially opened on Huangzhou Street, Qingshan District. Not long ago, during the "May Day" holiday, President Fei's Shenzhen store opened. Recently, the reporter came to President Fei's ACG Club to listen to President Fei's story of the second and third stories of Qingshan and the indissoluble bond with ACG.
Love creates dreams, Internet celebrity V-transformed into a physical store owner
Spell Return, Demon Slayer Blade, Blue Prison, Writer's Wild Dog, Anime IP peripherals are dazzling; Figures, millet, capsule tows, cards, and rewards, two-dimensional related products are dizzying. Here, is the second yuan club of President Fei, which is affectionately called "Grain Paradise" by the grain eaters.
President Fei of the second yuan club. Photo by Fan Tianru
President Fei is the founder of the ACG Club, known as President Fei, whose real name is Xie Yifei. When Xie Yifei was a child, he showed a deep interest in two-dimensional culture, and when he expressed his hobbies and the idea of studying in Japan to his parents, he received strong support from his parents, so Xie Yifei, who finished the college entrance examination in 2015, embarked on the road to study in Japan.
During his studies in Japan, out of a strong interest in ACG culture, Xie Yifei often went to Akihabara to shoot ACG-related videos and post them on social platforms. After several years of continuous video updates, Xie Yifei has become an Internet celebrity with more than 10 million fans on the whole network, and the personal IP of "President Fei" has gradually gained a resounding name in the two-dimensional circle.
President Fly B Station Million Fan Medal.
Screenshot of some of President Fei's social platform accounts.
ACG-related videos were posted on social platforms and gained good attention and traffic, which made Xie Yifei realize that the group size of ACG is not small. In recent years, ACG peripheral stores have sprung up like mushrooms after a rain, making him find that today's ACG group is becoming a new force in the three-dimensional consumer market from "niche players who are self-sprouting".
According to the White Paper on China's ACG Content Industry released by CIC Consulting, the number of pan-ACG users in mainland China continues to grow, reaching nearly 460 million in 2021, and this group has a high willingness and ability to consume ACG content and its surroundings. As a component of pan-ACG users, the Generation Z group accounts for more than 60%, and the potential consumption scale is broad. It is estimated that the scale of the ACG content industry is expected to reach 120 billion yuan in 2026, which is conducive to the development of all links of the ACG cultural industry chain.
"It's time, it's now!" After combining various factors, Xie Yifei decided to transform from an Internet celebrity to a physical store owner, open an offline physical store, and convert the traffic of Internet celebrity IP into the customer flow of the physical store, so that more people can experience the charm of two-dimensional culture. The dream of a teenage boy to have his own shop full of his favorite things and play games with his friends has finally come true.
The long-term affection of Tsingshan people did not hesitate to return to their hometown to start a business
Where is the physical store located? For many entrepreneurs, there are many factors to consider when choosing a location, including geographical location, transportation convenience, foot traffic, supporting facilities, and so on. But for Xie Yifei, he will not hesitate to name a place - Qingshan.
As a native of Qingshan, Xie Yifei grew up in the 114 neighborhood, and was accustomed to listening to the "Qingshan Wuhan dialect", drinking enough "Qingshan salty guys", and seeing all over the "Qingshan Red House". Xie Yifei, who returned from studying abroad, returned to the familiar Qingshan Huangzhou Street, and saw the original rows of hardware plumbing, aluminum doors and windows stores. What remains unchanged is the cloud, the brick, and the enthusiasm and determination of a young man to support the development of his hometown.
In-store figures.
After careful planning and preparation, the "President Fei ACG Club" will officially open in April 2023. On the opening day, there was a long queue at the entrance of the store, and many two-dimensional enthusiasts wearing cos and wigs gathered here, and the store's turnover exceeded 100,000 on the first day. The young people who come and go bring an unprecedented breath of freshness and vitality to Huangzhou Street.
ps5/switch游戏房间。
President Fei's gacha shop.
Firmly rooted in Qingshan to create a two-dimensional paradise
President Fei's store is expanding rapidly. In July of the same year, President Fei's TCG card was officially opened; In October, the president of Fei Yuzi shop and lattice shop were officially opened; At the end of the year, President Fei's two-dimensional Douyin online store and WeChat mini-program were launched. In January 2024, President Fei's gacha shop will officially open; In February, President Fei's Hefei store opened; In May, President Fei Shenzhen store opened.
"Although we have opened an online live e-commerce business, we still hope that everyone can come to the physical stores in Qingshan District to experience and select in person, so as to promote the development of Qingshan District." Xie Yifei said that unlike the general situation that online products are cheaper, the price of offline Tsingshan stores will actually be lower than the online price, "Tsingshan is the headquarters of the company, whether we go to Hefei, Shenzhen or other cities, we must always take root in Tsingshan." ”
Xie Yifei introduced that at present, the company has formed a complete supply chain system and built an efficient product channel. In addition to the surrounding area of Guoman, the goods sold in the store are all from Japan. In order to ensure that customers can always buy the latest peripherals and give customers the best experience, the company is constantly exploring new product categories and supply channels to maintain sensitivity to market changes.
Fei President Millet shop.
In the Hibi Changguzi store, it is impossible to ignore the rows of transparent windows, which are divided into small houses of different sizes, and each grid is carefully dressed and arranged by different owners. Here, this is President Fei's lattice shop. Each customer can pay a small rent to choose a grid here, and display or sell their own figures, cards and other two-dimensional goods, which can be described as a "micro store".
Lattice shop.
Whiteboard next to the lattice shop. ACG fans speak freely here.
Here, owning your own store may be able to earn the "first pot of gold" when you first enter the business world. Xie Yifei pointed to an area and said: "These six grids are all consigned by a customer here, and they can sell tens of thousands of yuan of goods a month, and she already plans to open her own store outside." ”
The goods of the lattice shop.
Millet shop is like a "treasure hunt market", whether it is the latest and hottest IP, or old or unpopular, you can find relevant millet in this market. "There are more than 1,000 SKUs in the millet shop, and many of the more unpopular or niche millets were found when I went to Japan. Everyone is very welcome to come to the store and have a look. Xie Yifei said.
Items in the Millet store.
"This place is very special, and it is an exclusive location reserved for Guoman." Xie Yifei came to the shelf on the other side of the millet shop, "Today's mainstream animation is still dominated by Japanese comics. We hope to do our best to work hard for the rise of Guoman,I hope to see more good Guoman hatched。 ”
Millet shop Guoman related shelves.
Tourism starts from Qingshan to build a two-dimensional cultural street
Out of interest, the crowd is mainly college students and lovers of two-dimensional culture. Xie Yifei said frankly that as a start-up, the first thing is to start the brand first, and it still takes time for the brand to develop step by step.
Street signs.
Xie Yifei observed that the ACG theme stores in Wuhan are mainly distributed in commercial entities such as Trend Box X118 and Optics Valley Pedestrian Street Animation Avenue, such as Akihabara, Japan, where similar ACG theme blocks are rare. "I think that compared with shopping mall stores, neighborhood stores have more development space, more plasticity, and a higher degree of freedom, and customers can experience the relaxation of strolling through the streets and the surprise of treasure hunting in stores."
Neighborhood publicity.
Xie Yifei plans to create a gathering place in Tsingshan that is exclusive to the two-dimensional culture, which can not only meet the leisure and entertainment needs of young people, but also bring new traffic and new opportunities to Tsingshan. To this end, he actively called on and promoted the two-dimensional culture-related enterprises to settle in Huangzhou Street. At present, Aoba Bookstore and Xilu Tide Play Club have officially settled in, and the new Japanese restaurant is being renovated. At the same time, he is also actively organizing two-dimensional culture-related activities, helping to promote local comic exhibitions in Wuhan and supporting the development of the domestic animation and cultural industry.
Aoba Shoten.
Qingshan District is relatively close to Wuhan Railway Station, and Xie Yifei hopes that the first stop for tourists to get off the train from Wuhan Station is Qingshan District. Tourists take Qingshan as a starting point, whether they want to experience Wuhan's local food culture, visit the night market, or are interested in the two-dimensional culture, they can come to Qingshan District to take a stroll first. Xie Yifei hopes to make Qingshan District the location of one of Wuhan's special attractions.
"We are also actively communicating with the District Bureau of Commerce about the future development of the district. I would also like to express my special thanks to the Bureau of Commerce for its warm support and warm service to the enterprise in the process of growth. In the face of future development, Xie Yifei is full of confidence, "In the future, I hope to build Huangzhou Street into a two-dimensional cultural street, open up the passage between Huangzhou Street and Enshi Street, a famous food street in Qingshan District, and transform it into a night market street." In this way, the three streets are connected, and it is more interesting to eat and play. ”
Explanation of terms
Figures: Collectible models derived from anime, games, and other media.
Gachap: Multiple toy models of the same IP are grouped into a series and placed in an egg-shaped translucent plastic case. Players need to randomly draw the goods in the gacha machine by throwing coins and other methods.
Millet: The transliteration of the English word GOODS, that is, comics, animation-related posters, figures, pendants, bars and other peripheral products.
Bar chirp: Generally speaking, it refers to a badge with a favorite character print, and its shape is mostly round.
Ichiban Prize: Entertainment products sold in the form of a lucky draw, each series has a different level of products. Comparatively speaking, the number of prizes A to D is smaller, and the prizes are more generous. Players can buy and tear and redeem prizes, and the prizes are anime-related figures, keychains, mugs, towels, etc.