Nearly 3,000 yuan per square meter was dropped and parking spaces were sent, and the old owners smashed the sales department angrily and were taken away at that time!

Editor: Cheng Peng, Chen Mengyu

"At that time, the owner was taken away, and the results of the two sides have not yet come out; ”

A few days ago, a video of the owner angrily smashing the sales department circulated on the Internet. In the video, PowerChina Real Estate Wuhan Takiyue Chang'an has recently adopted a discount promotion method, which has caused the emotions of the owners of the early home buyers to lose control.

On April 11, a reporter from the "Daily Economic News" confirmed the matter from a number of channel brokers in Wuhan, "During the Qingming Festival, the project did take some promotional measures. Zhang Yu (pseudonym), a channel broker of Wuhan Electric Power Construction Real Estate and Takiyue Chang'an Project, told reporters on a third-party platform that the previous sales price of the project was 17,000-18,000 yuan/square meter, and the activity price was 14,500-15,000 yuan/square meter, and parking spaces were also given.

Wuhan City Architecture Daily Economic News Data Map

"If the price is not reduced, how can the house still be sold"

"Two days ago, there were indeed owners who smashed the sales department because of the price reduction of the project, and the owner was taken away by the police at that time. Zhang Yu told reporters, "At that time, the price she bought should be about 17,000 yuan/square meter, not 24,000 yuan/square meter as reported on the Internet." ”

"At present, the developer is still negotiating a solution, but no clear solution has been given. ”

The owner Xu Le (pseudonym) told every reporter that some owners will buy it in the second half of 2023, and the unit price at that time was about 17,000 yuan/square meter, and the highest may reach 18,000 yuan/square meter, but now the unit price is 14,000-15,000 yuan/square meter, and in terms of a house of 116 square meters, it will lose at least about 300,000 yuan in only half a year.

However, according to him, since there are not many houses for sale in the project now, he has not heard of any further action from other owners for the time being.

According to the Wufangtong applet, the total number of households in the Chang'an project is 727, with an average price of 26,137 yuan / square meter, and 37 residences have been sold, and there are 570 residences left for sale.

Judging from the online signing data, it has been 10 months since the opening of Building 4 of the project, and 37 of the 152 units have been sold, with a removal rate of about 24.3%.

According to public information, on June 29, 2021, Power Construction Real Estate defeated a number of powerful real estate companies such as China Railway Construction, Poly, China Shipping, Greentown, Vanke, and Hong Kong Land, and won the land plot No. 049 in Hanyang, Wuhan City at a total price of 1.405 billion yuan, with a floor price of 15,110.75 yuan per square meter and a premium rate of 49.45%. Power Construction Real Estate has high hopes for the plot and has laid out its highest-end product "Takiyue series" to create the first future community in Wuhan.

However, two years later, on September 28, 2023, the P(2023) No. 063 plot next to the Chang'an project in Luyue was won by Wuhan Hanyang District Changbai Real Estate Co., Ltd. at a total price of 232.1 million yuan, and the transaction floor price was 6447.42 yuan per square meter.

In terms of floor price alone, Takiyue Chang'an is already nearly 10,000 yuan per square meter. On September 15, 2022, the project obtained the first batch of pre-sale certificates, "(at that time) the price of 26,000 yuan/square meter was far higher than that of the surrounding projects, resulting in the market not paying, and there were few buyers, so the project was forced to close the market for adjustment." Zhang Yu said.

Until the end of April 2023, Takiyue Chang'an reopened to the outside world, canceling the fine decoration and driving down the price. On July 30 of that year, nearly a year after the certificate was obtained, the project was finally put on sale, and Building 4 was first launched, with an average price of about 18,000 yuan/square meter after discount.

However, such a large price adjustment failed to bring about a corresponding transaction for the project. At that time, every reporter called the sales department of the project, and a real estate consultant said: "The project has indeed attracted many customers after the price reduction, but the contract rate is not high." ”

"At present, it is still Building 4 for sale, and there are not many houses left. On April 11, when the reporter called the sales office of the project, a real estate consultant said that the current price of 116 square meters of three sets of three is about 14,500 yuan/square meter, and the price of 143 square meters of four sets is about 15,000 yuan/square meter, but "the activity of sending parking spaces has ended."

Zhang Yu told reporters, "We belong to the group purchase channel, and we can still enjoy the activity of sending parking spaces, and we can also apply for discounts in terms of price." According to its disclosure, last weekend, it traded a set of 116 square meters of three, with a total price of 1.64 million yuan after discounts, and a unit price of about 14,100 yuan per square meter.

Every time the reporter noticed, in fact, at the beginning of February this year, Takiyue Chang'an had launched a number of special rooms, and at that time it played the propaganda of "unit price of 14xxx yuan / square meter, floor optional".

As for why the project has been greatly reduced, an industry insider in Wuhan told reporters that the current rough price of the Hanyang capital around the project is 15,000-15,500 yuan/square meter, and the hardcover price of the CIFI Peninsula is about 15,000 yuan/square meter.

"In this market situation, if the price is not reduced, the house will still be sold. ”

There have been a number of cases of price reduction rights protection before

It should be noted that in the past two years, due to the sharp price reduction of sales, a number of projects in Wuhan have been defended by owners.

For example, at the end of August 2022, Wuhan Poly Ting Ruiyue Jiangtai Project carried out a liquidation promotion, reducing the price by nearly 6,000 yuan per square meter, triggering the rights protection of the owners in the early stage.

In October 2023, Xingang Linjianghui will also be sold due to a price reduction of 5,000 yuan/square meter, which will cause dissatisfaction among the owners of the early stage of the house. ”

For details, see "Closed for a week! The house price dropped by 5,000 yuan/flat caused the old owners to be dissatisfied, and a new developer in Wuhan closed the market and apologized"

A month later, the price of Xingyue Plaza in Weixing Optics Valley suddenly dropped by more than 4,000 yuan per square meter, causing many owners to defend their rights, and many projects, including China Construction Yipin Mansion and China Construction Platinum Mansion, were reduced by more than 2,000 yuan per square meter.

"The price adjustment of commercial housing is a market-oriented behavior, but if the project is reduced sharply at will, it is not only easy to cause a sharp rebound from the old owners, but also easy to disrupt the market and form vicious competition, so it is more reasonable to have the supervision of relevant departments in the process of price reduction. ”

Yan Yuejin, research director of the E-House Research Institute, also suggested that all localities should make some announcements or demonstrations on price adjustments to prevent unstable expectations or sharp price drops, and avoid the formation of negative public opinion.

In fact, in the first quarter of this year, although the transaction volume of new homes in Wuhan has increased, the exchange of price for volume is still the mainstream.

CRIC data shows that in March, the transaction volume of newly built commercial housing in Wuhan rebounded at a low level, with 760,000 square meters of new supply, halved year-on-year and up 435% month-on-month, and 560,000 square meters were transacted, up 7% from the lowest level in the third quarter of 2023.

Weixing Optics Valley Xingyue Plaza, Vanke Huasheng Park Avenue, Poly Jinshangyin, Yinfu Hanyang Capital and other projects still adopt price for volume. For example, Building 3 of Hanyue Terrace obtained a new pre-sale certificate on April 3, mainly promoting a rough high-rise with a construction area of about 85-134 square meters, and the latest average record price is about 13,044 yuan/square meter, compared with the average record price of 16,874 yuan/square meter in August 2023, the price is reduced by 3,830 yuan/square meter, a price reduction of about 22.7%.

According to data from the Wuhan Municipal Housing Security and Housing Administration, from January to March this year, 5,380, 2,797 and 6,013 new commercial housing units were traded in Wuhan, with a total of 14,190 units traded in the first quarter, compared with 33,700 units in the same period in 2023.

"It is expected that the overall market will still be dominated by destocking in April. Reducing the price and clearing the inventory may optimize the inventory structure to a certain extent, but it is difficult to affect the overall market in the short term. The overall market maintained a slow upward trend in the second quarter, and it is difficult to increase the scale significantly. Kerry Wuhan analysis pointed out.

Reporter Chen Li

Editor|Cheng Peng, Chen Mengyu, Du Hengfeng

Proofreading|Tang Yawen

Cover image source: Daily Economic News data map

|National Business Daily nbdnews original article|

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