The turnover of camping tents increased by 240% month-on-month, and listed companies actively "anchored" the camping economy

Since March, the turnover of camping tents has increased by 240% month-on-month, the turnover of shower tents has increased by 150% month-on-month, and the turnover of three-in-one screen automatic tents has increased by 700% month-on-month. Driven by demand, many listed companies have accelerated the upgrading of products related to the camping economy to improve the adaptability, convenience and experience of product application scenarios.

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The camping economy is booming, and the turnover of camping tents increased by 240% month-on-month

At present, the camping economy continues to be hot, and all kinds of new equipment have emerged to meet the diverse needs of different tourists. From the convenient "bag camping" rental to the convenient quick-throw tent, the consumption format and equipment upgrade trend of the camping market is obvious.

According to data from the Internet sales platform, since March, the turnover of camping tents has increased by 240% month-on-month, the turnover of shower tents has increased by 150% month-on-month, and the turnover of three-in-one screen automatic tents has increased by 700% month-on-month.

Under the influence of the rising "camping fever", the scale of the camping economy in mainland China has also been expanding. According to iiMedia Research's 2022-2023 China Camping Industry Research and Benchmarking Enterprise Analysis Report, the core market size of China's camping economy will reach 113.47 billion yuan in 2022, a year-on-year increase of 51.8%, and it is expected that the core market size of China's camping economy will rise to 248.32 billion yuan in 2025, driving the market size to 1,440.28 billion yuan.

Liu Hanqi, chairman of the board of supervisors of the China Tourism Vehicle and Cruise Association and secretary general of the self-driving tour and camping caravan branch, said that the association will strive to play a role in the development of camping tourism, and continuously enrich the supply of camping tourism and leisure products by setting industry benchmarks, and guide the orderly development of the camping tourism industry.

Guotai Junan Securities pointed out that outdoor sports are an important scene for socializing, with the enrichment of outdoor sports types and the enhancement of national sports awareness, outdoor sports are developing from hard-core niche hobbies to light national sports, such as golf, hiking, camping and other niche light sports have risen, and new models of social life such as "cycling" and "camping +" have begun to enter the public eye. At the same time, light outdoor sports, such as hiking, cycling, camping, etc., have stronger integration of sports scenes and life scenes, and more diverse scenes, which is conducive to meeting the needs of in-depth socialization, so the popularity of light outdoor consumption has gradually increased in recent years.

Listed companies vigorously promote the upgrading of camping experience

At present, under the vigorous promotion of consumer demand, a number of listed companies have "anchored" the camping economy and accelerated the extension of camping equipment and clothing to improve professionalism, enhance convenience and enhance experience.

Mu Gao Di Outdoor Products Co., Ltd. (stock abbreviation: Mu Gao Di; stock code: 603908. SH) said on April 1, 2024 on SSE E Interactive that the company is committed to extending the camping culture of pursuing high-quality travel to the automobile culture, and taking the lead in promoting the combination of automobile and camping in the industry.

In 2023, a series of car camping equipment will be launched, such as the side canopy of the car, the Lansheng 3-in-one charging tail tent, etc., which are easy and fast to build and suitable for a variety of models. In addition, the company also cooperates with car companies to develop and create outdoor equipment suitable for exclusive models. In 2023, the company will launch the Ideal × Mu Gaodi inflatable rear tent, which adopts an integrated spine structure and is connected to the rear of the car to provide consumers with a comfortable camping experience. In the future, the company will try to maintain linkage with more car companies, hoping to bring users a comfortable and comfortable self-driving camping experience.

According to the 2023 semi-annual report of Mu Gao Di, during the reporting period, the company adhered to the professionalism of camping, and through continuous co-creation and polishing between the team and users, it launched the latest Lengshan UL2 ultra-light series products, optimized urban camping equipment, launched the automatic quick billing series of holiday mountain residences, enriched camping scenes, and laid out the camping equipment needs in new scenarios such as car camping and water camping.

Beijing Sanfo Outdoor Products Co., Ltd. (stock abbreviation: Sanfo Outdoor; stock code: 002780.HK) SZ) said in response to investors' questions on January 22 that the company's outdoor activities, events, team building and other related businesses have been carried out, including ski winter camps, winter research camps, exquisite camping, parent-child outdoor parks, hiking around the city, mountain climbing, etc.

The company disclosed in the 2023 semi-annual report that in the first half of 2023, the number of outdoor travel customers of the public increased, mainly outdoor activities such as camping and light hiking, and related activities showed a continuous growth trend. To this end, the company has increased the stock of suitable products, increased the display area of the store, and optimized and increased the competitive brands, aiming to provide one-stop shopping services for outdoor sports enthusiasts.

In terms of offline store operations, the company organized a total of 108 store membership activities in the first half of 2023, including skiing, hiking, camping, running and store sharing sessions. More than 20,000 new members were added to the store, an increase of 60% year-on-year. As of June 30, 2023, the total number of store members was 352,000, with a member-to-sales ratio of 84%, a year-on-year increase of 22%, and a member repurchase rate of 46%, a year-on-year increase of 14%. From January to June 2023, the offline retail performance increased significantly, with the target achievement rate in the first half of the year being 104.94%, of which the performance of North China, East China and ski shop channels increased by more than 50% year-on-year.

Pathfinder Holding Group Co., Ltd. (stock abbreviation: Pathfinder; stock code: 300005. SZ) disclosed in the record of investor relations activities on October 30, 2023 that in terms of product development and launch, the company continues to cater to consumers' outdoor habits, such as new camping, skiing, paddle boarding, frisbee and other tracks, while continuing to make efforts in "outdoor trends";

In terms of outdoor business, the company currently owns Pathfinder (TOREAD, the main brand of Pathfinder), TOREADKIDS (Pathfinder brand children's clothing), TOREAD. X (Pathfinder sub-brand, Trend Outdoor) and other brands, the products developed and designed cover a number of sports categories, effectively realizing the complementarity of different product series in terms of target customer groups, brand positioning and product needs. At the same time, with years of experience in the development of outdoor sports equipment, a solid foundation for scientific and technological research and development and product innovation capabilities, the company has provided a full set of work clothing and equipment for the "China Antarctic Expedition" for 14 consecutive years, and has established a long-term strategic partnership with the China Tibet Mountaineering Team.

In addition, Fun Sleep Technology (301336. SZ), Zhejiang Nature (605080. SH), Xiaosong shares (002723. SZ) and many other listed companies are also actively deploying camping equipment-related businesses, and continue to promote the optimization and upgrading of related products.