With the upgrading of people's demand for outdoor camping experience, camping has become a new leisure and pastime lifestyle, and the category of light luxury and high-value tents has become a popular product in this field. Today, the editor will discuss with you the camping economy under the outdoor activities in the United States.
Outdoor camping has a long history overseas, especially in western developed countries, with high family penetration and penetration rate, and strong rigid demand attributes, and the overseas outdoor camping market has actually become mature and stable. Driven by outdoor travel restrictions, higher travel costs, and the trend towards sophisticated camping, the camping atmosphere in the United States is even greater.
The camping tent market in the United States is mature and stable, with a large population base and low replacement frequency
More than 40 million people in the U.S. participate in camping each year, which includes RV/car camping, tent camping, and backyard camping. About 26% of campers (10.66 million) are children and teens aged 6-17, and the 18-24 age group accounts for about 11.2% of all participants. Tents are non-FMCG products with a long lifespan, and according to the Outdoor Foundation, U.S. consumers buy or replace camping tents on average every 3 years.
Multi-person tents are in higher demand
In the United States, lightweight tents in the $10-$30 price range are the first choice for many Chinese brands to enter overseas, but under the influence of user scenarios such as the epidemic, living Xi (multi-person party) and living environment (large house with yard), the market demand for large camping tents with more than 4 people is relatively large. However, due to factors such as production technology and cost control, it is more difficult for domestic brands to produce and export large tents than lightweight small tents. And compared with simple small tents, the logistics cost of large tents is also higher, and on the whole, the profit margin of large tents is lower than that of simple small tents.
The development direction of the tent subdivision track
- Exquisite camping tents
Exquisite camping is a way of camping that pursues comfort and enjoyment, and is a trendy development trend under the association of outdoor and leisure fashion and socialization, and more emphasis is placed on creating a comfortable atmosphere similar to that of a family or hotel in the outdoor environment. Therefore, campers need to bring more complete equipment, including traditional outdoor items such as tents, moisture-proof mats, chairs, as well as exquisite camping items such as storage boxes, trolleys, kerosene lamps, exquisite cooking utensils, barbecue grills, etc. In exquisite camping, tents are not only the basic equipment for camping, but also an important element to create a comfortable camping environment. As a result, campers often choose tents with better quality, more features, and more comfort to meet their needs for outdoor activities. At the same time, as the camping fever continues to heat up, the demand for tents is also growing.
- Pet tents
In addition to family and friends, pets have also become the camping companion of choice for more and more people. Data shows that about 54% of pet owners plan to travel or camp with their pets in 2022, and 38% of campers are looking for a campsite that allows pets. Therefore, pet camping tents are a development direction worth exploring.
- Tents for vehicles
The trend of overseas RV camping and self-driving camping is hot, and car tents are also ushering in a broad market. Car tents are more convenient and affordable than ordinary tents, and have a high degree of automation, and can avoid stagnant water snakes and insects, which is the choice of many solo camping (solo camping) and couple camping groups.
Challenges and suggestions for the tent track layout in the U.S. market
1. Fierce competition: There are many tent brands in the U.S. market, and the competition is fierce, which requires enterprises to continuously improve product quality and service levels to stand out in the market.
2. Different regulations and standards: There may be differences in tent regulations and standards in different regions, and it is necessary to pay attention to relevant local regulations and standards to ensure that the products meet the requirements.
3. Sales channels: In the American market, there are many retail platforms for tents. But judging from the current situation, camping tents are a more mature market on Amazon. For Chinese sellers, if you want to sell tents on Amazon, Xiaobian suggests that you can give priority to entering the Amazon VC account.
Amazon VC account is Amazon's official investment channel for the majority of excellent manufacturers and suppliers, with a high degree of trust and recognition. At the same time, the Amazon VC account also has higher orders and sales, providing sellers with a broader market space. In addition, entering an Amazon VC account can also get more exposure and traffic, more advertising and promotional activities and other support, which can help sellers improve brand awareness and exposure, and then increase sales. For manufacturers or sellers with high-quality goods, stable supply capacity, good business records and large sales potential, it is a way to increase performance!
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