Recently, the incident of "the owner of the Great Wall cannon was stuck in the neck of the electric tent on the roof" has continued to ferment. A driver in Chengdu drove a Great Wall cannon car for a self-driving trip, and while operating the electric tent on the roof of the car for lifting, his neck was stuck on the support pole of the tent, and finally died of his injuries.
Subsequently, the Great Wall Artillery Officer issued a statement saying that it attaches great importance to and is deeply saddened, and expresses deep condolences to the victims. The official Weibo of the rooftop tent manufacturer involved in the accident also issued a statement saying that on the day of the accident, a team had been organized to rush to the scene to cooperate with all parties in the investigation.
Netizens have different opinions about this incident. Many netizens expressed regret over the unfortunate death of the owner of the car, and also discussed the safety of the electric ceiling tent. Some netizens believe that the tent should be equipped with a limiting device to prevent people from being trapped; Some netizens also believe that this is a small probability event, just an accident.
According to the company's knowledge of science and technology GPT, Qiuyedi (Xiamen) Outdoor Equipment Technology Co., Ltd. was established in April 2002, the legal representative Zhou Nanqing, the business scope includes the manufacture of industrial textile products; sales of industrial textile products; lighting appliance manufacturing; sales of outdoor products, etc. In terms of shareholder information, Zhou Nanqing holds 49% of the shares, and Zhengwu Electronics Co., Ltd. holds 51% of the shares.
Since 2002, Akinoji has launched a variety of outdoor equipment, including rooftop tents, ground tents, outdoor furniture, outdoor lighting, etc. The "Shanhaiju" tent in this incident won the "2024 China RV Golden Deer Award Cross-border Integration Award" at the 2024 Asian Sporting Goods and Fashion Exhibition in January this year. According to the official website of Akinoland, "It is jointly created by the internationally renowned outdoor equipment brand WildLand and Great Wall Pickup, which perfectly integrates life, work and outdoor leisure with a cross-border attitude, and opens a new future of pickup camping with an unprecedented 'triple space' epoch-making." ”
In addition, the Great Wall is not the only car manufacturer that Akinoji cooperates with. According to an article on its official website, the company has "formed a solid strategic alliance" with Chery, BAIC, BMW, Mercedes-Benz, Chrysler and others.
Data source: Qizhi
According to the company, Akinodi currently has 170 valid patents, including 95 utility patents, 65 appearance patents and 10 invention patents. And in 2019, Qiunodi was sentenced to pay 250,000 yuan in compensation for infringing the patent of Fuzhou Shenglilai Tourism Products Co., Ltd.
Data source: iiMedia Data
In recent years, camping, an open and self-service travel method is developing in the direction of differentiation and diversification, and has led to the vigorous development of surrounding industries and products related to camping. According to the data, the mainland camping equipment market will be about 9.5 billion yuan in 2023, and the market size is expected to reach 11.2 billion yuan in 2024. According to data from the Internet sales platform, since March this year, the turnover of camping tents has increased by 240% month-on-month, the turnover of shower tents has increased by 150% month-on-month, and the turnover of three-in-one screen automatic tents has increased by 700% month-on-month.
According to the analysis report of the tent industry of Qizhi, at present, the tent industry in the mainland has gathered more than 8,000 related enterprises, such as Changhua Outdoor Products, Autumn Wildland, Himalayan Outdoor Products, Shengxue, etc., which have entered the list of key enterprises. In terms of geographical distribution of enterprises, the number of enterprises in Zhejiang Province, Guangdong Province and Jiangsu Province ranks among the forefront.
At present, the camping equipment market is fiercely competitive, and there are many domestic and foreign brands. Domestic brands such as Mu Gao Di, Beishan Wolf, Camel, etc. occupy a certain share of the market, while international brands such as TheNorthFace, Columbia, Fjallraven, etc. have also entered the Chinese market.
In order to vigorously promote the positive development of the camping industry, relevant departments have also issued many favorable policies to help camping-related industries move forward. Since 2019, the number of supportive and regulatory policies has increased significantly, reaching tens of thousands per year. In terms of regional distribution of policies, Guangdong, Shandong, Zhejiang and other economically developed provinces lead in the number of supportive policies.
Among them, in October 2023, the National Development and Reform Commission and other departments issued the "Action Plan for Promoting the Construction of Outdoor Sports Facilities and Service Improvement (2023-2025)", proposing to promote the construction of sports parks, support the construction of camping sites, cultivate car self-driving sports camps, and promote the integrated development of the outdoor sports industry and tourism, culture, health care, research and other industries. The guidance and support of policies have played an important role in promoting the long-term development of the camping industry.
On the whole, the camping economy, as a new tourism industry model, will be born in the future with the change of people's outdoor consumption demand, but for equipment manufacturers, it is necessary to strictly control the bottom line of product safety, and government departments should also closely follow the development of the industry to introduce relevant policies and standards to promote the standardized development of the camping market.