Behind the "cannibalistic" tent, analyze the three major reasons, and the Great Wall cannon may not be to blame!

Car tea taste

2024-05-16 13:01Published in Sichuan

"Great Wall Cannon! Made in Jingmen! ”

This viral Internet celebrity word has brought sky-high traffic to the Great Wall pickup.

No one expected that when the Great Wall executives were still immersed in the victory of marketing success, the "Shanhaiju Pickup" (modified from the Great Wall Shanhai Cannon) jointly created by Great Wall Pickup and Autumn Field caused a tragedy in Chengdu on May 15.

The user of the Shanhaiju pickup truck is suspected to be stuck by the crossbar steel pipe due to improper operation, and the surrounding personnel are unable to stop the tent lifting action through the key, which ultimately causes the death of the consumer of the Shanhaiju pickup.

Public opinion generally believes that in addition to the failure of Qiuyedi Outdoor Equipment Technology Co., Ltd., the Great Wall pickup truck is also to blame.

1. Shanhaiju pickup truck is a model jointly created by Great Wall pickup truck and Qiunodi

In essence, this car is similar to the Yunliang and Dinghuo off-road versions of the Tank 300, and belongs to the model jointly created by Great Wall and partner manufacturers.

The pickup truck is based on the Great Wall Mountain and Sea Cannon, and the cargo box at the back has been converted into a two-story electric tent, which is controlled by remote control. According to relevant news, the Chengdu car owner bought a Shanhaiju pickup truck, spending a total of about 270,000 yuan.

According to a friend of the car owner, the owner of Shanhaiju went to the 4S store in Chengdu on May 11 to inspect the rooftop tent.

After inspection, the staff claimed that there was "no problem"; However, the owner of the vehicle believes that the lid of the vehicle's electric tent cannot be tightly covered.

So, the owner stands on the body and sticks his head between the first and second aisles. As the tent was roofed, the steel pipes, flush with the skylight, began to move. As the steel pipe moved, the owner's head was stuck near the sunroof.

After the danger occurred, the surrounding witnesses carried out active rescue, but whether it was through the vehicle's own remote control key to lower the roof or pull the steel pipe with their bare hands, it did not work.

Subsequently, the workers around the incident rushed to hear the news and sawed off the steel pipe to save people, and 120 rushed to give first aid. But in the end, the rescue was ineffective, and the owner died of a "neck crush injury".

Second, the Great Wall wants fame and fortune, but the quality cannot be ignored

Recently, Great Wall Motors seems to be very keen to be an Internet celebrity.

The popularity created by Dalilun and the traffic brought by Wei Jianjun's personal live broadcast all show the ambition of the Great Wall to expand its market share and enhance its popularity. In fact, the Great Wall is co-branded with many brands, and the same is true.

By cooperating with Akinochi, the "Yamakaiju" pickup truck was created in name to "create a diversified lifestyle". But in essence, it's still part of the business. Great Wall Pickup tries to gain the advantage of market competitiveness with differentiated products.

However, in the author's opinion, when the Great Wall is rapidly rising and attracting consumers and off-road fans, it has forgotten the most important quality - the importance of off-road safety and the safety of off-road development products.

On May 15, the statement issued by Great Wall Pickup is intriguing. In the last paragraph, Great Wall Pickup said: "Regarding the progress of this accident, please refer to the announcement of Qiuyedi (Xiamen) Outdoor Equipment Technology Co., Ltd." ”

Obviously, Great Wall Pickup wants to "choose" itself from the whirlpool of public opinion and put all the pressure on the "autumn field".

But on November 25 last year, the Weibo posted by Great Wall Pickup was not like this. Weibo clearly pointed out: "The Great Wall Cannon and Qiuyedi jointly create a mountain and sea residence, and devote two years to creating a new species of outdoor leisure."

As an "official car", Great Wall Pickup has the responsibility and obligation to test the safety and reliability of Shanhaiju in every detail.

For example, the two major brands of Great Wall and Akinodi did not even design an emergency stop button in a conspicuous position on the body, and such product design thinking and design logic are indeed not mature enough.

As a first-line independent manufacturer in China, Great Wall Motors needs to calm down and polish its products while developing rapidly. And "co-branded products" such as Shanhaiju are actually essentially members of the Great Wall Motors family, and Great Wall Motors also needs to pay enough attention to quality.

To put it mildly, Great Wall Motors, as a vehicle manufacturer, will only scold Great Wall if there is a product problem due to the mistakes of supply chain manufacturers. Just like the Takata airbag thunderstorm, everyone scolds a vehicle manufacturer like Toyota.

III. Disclaimer is not a "gold medal for exoneration"

On May 15, the Akinodi outdoor equipment brand released a statement:

The author has also summarized the general content.

First of all, in the first paragraph, Akinochi is deeply saddened and regretful about the incident, but there are no words of apology throughout the article.

In the second paragraph, Akinochi learned that the user had an accident when he entered the tent during the ascent of the electric tent. The implication is that he had a safety warning, and the user ignored the safety instructions and insisted on entering the tent, so the accident occurred.

In response to this paragraph, the author believes that the Akinochi brand and the Great Wall are suspected of shirking responsibility.

Because even the relevant introduction pages of the Great Wall Cannon APP and Qiuyedi Outdoor Company have safety instructions, and there are safety warnings on the manual. However, for products that may cause personal injury, users should not be expected to actively seek out safety tips.

The most direct way is to add "foolproof design" to product design. Just like many car companies will say, when the windows and sunroofs are closed, the head, hands and other body parts should not stick out of the window, so as not to cause personal injury. But many years ago, there were many casualties caused by "sunroof jams". In subsequent products, an anti-pinch function was added to the automatic sunroof.

Akinochi is an outdoor equipment company, so it may not be so thoughtful from a safety design perspective. However, as an automaker, Great Wall should also have a keen sense of safety.

When co-creating a model, why not predict the potential risk factors and why not add foolproof design? For Great Wall Pickup, this accident is actually to blame.

In the third paragraph, Akinochi did not forget to "promote" himself. They said, "We have always adhered to the concept of product safety control and providing users with high-quality services......

Regarding this paragraph, the author's analysis is that Akinoji, as a manufacturer that can cooperate with car companies, only has a "safety concept" but no actual results. Otherwise, why can't rescuers use the key fob to stop the tent from lifting the tent in an emergency?

In addition, if the technology is really mature and safety is really important, it is necessary to set up an emergency stop button in a conspicuous position, rather than relying on a less reliable remote control key.

Epilogue:

We will continue to pay attention to and follow up on the incident of casualties caused by the electric tent of Shanhaiju pickup.

In the end, what the author wants to say is that automobile manufacturers must not "float" in the process of development. In recent years, Great Wall Motors has great potential and development space in the off-road market and pickup truck market.

However, it is clear that the Great Wall has shown some "quick success" thinking, constantly expanding the scope of product co-creation and reducing the requirements for quality, which eventually led to the tragedy.

In this regard, the author also sincerely hopes that Great Wall Motors can regain the scale in his heart and truly build cars with bottom-line thinking and long-termism, instead of putting these two sets of words on promotional pages and press releases.

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