The past 20 years have been a period of rapid development of automotive technology, and many technological innovations have made many car companies fail to keep up with the pace and fall, and also allowed independent car companies that started late to seize the development opportunities. Among them, Chery Group, an "old scalper" who is serious about technology, has kept up with the rhythm of technological innovation, and can be seen in the iteration stages of large technologies such as turbocharging, vehicle lightweight, intelligent IoT, and electrification, and Chery can be seen carrying the banner in the front, and years of technology accumulation have become Chery's capital to detonate the market.
The picture shows the Chery Group's models of various brands that are being loaded at the terminal and shipped to the global market
In 2023, it will be the global sales champion of Chinese SUVs
In 2023, Chery Group's sales will usher in 12 consecutive increases, reaching 1.881 million units, a year-on-year increase of 52.6%, and the acceleration will far exceed the industry growth rate, making Chery the global sales champion of Chinese SUVs in 2023, and the Tiggo brand has also become the global sales champion of Chinese brand fuel SUVs.
In 2023, Chery Group exported more than 937,000 vehicles, a year-on-year increase of 101.1%, ranking first in the export of Chinese brand passenger cars for 21 consecutive years, and among Chery's current 13 million users worldwide, there are 3.35 million overseas users. In recent years, Chery cars have begun to appear frequently in overseas short videos.
The first quarter of 2024 has quietly ended, and Chery Group still maintains a rapid growth trend with 529604 units, with a year-on-year increase of 60.3%. Among them, Chery's sales of new energy vehicles "doubled" in the first quarter to 60,133, a year-on-year increase of 124.3%. Chery continued to rank first in China's auto sales in the first quarter, with 253418 units exported, up 40.9% year-on-year. Until the end of the quarter, in March, Chery's sales continued to maintain rapid growth, especially the new brand Jietu performed well, and the first model of the iCAR brand, the 03, completed 5,487 units in just one month after its launch.
The Tiggo 9 disrupts the 200,000 SUV and is equipped with electromagnetic suspension
The price range of the Tiggo 9's main model is 170,000 yuan, which is the deep water area of the joint venture SUV market, but in less than a year since its launch, sales have increased month by month. The main core competitiveness of Tiggo 9 is that it is equipped with a full range of flagship-level configurations, whether in mechanical, space or comfort configuration, it has become a new flagship standard of the 200,000-level level, and its CDC electromagnetic suspension is lowered to the 200,000-level price range, which will only be equipped on 40-500,000 level models.
Tiggo 8 sales support is the representative of Chery Power Technology
The unique 5+2 seven-seat space layout of the Tiggo 8 in the same class caters to the market, and it is the fastest Chinese brand mid-size SUV and seven-seater SUV to reach 500,000 sales, and has won the sales champion of Chinese brand medium-sized SUV for two consecutive years in 2020 and 2021, and it is also the sales champion of medium-sized SUV and seven-seater SUV of Chinese brand fuel models in 2023, which has been absolutely recognized by consumers.
The Tiggo 8 inherits the heritage of Chery Group in engine technology research and development, and its Kunpeng power 1.6TGDI and 2.0TGDI have surpassed the core competitors. In the 2023 China Automobile Customer Satisfaction Index (CACSI) evaluation results, Tiggo 8 ranked first in the satisfaction of mid-size SUVs below 200,000 yuan.
Tiggo 7 is an economic volume type that sells well in 66 countries and regions around the world
Positioned as an economical mid-size SUV, the Tiggo 7 has been sold in 66 countries and regions around the world, and has become the export champion of Chinese brand SUVs for two consecutive years, with a cumulative sales volume of 380,000 units. In the 2023 Australian A-NCAP safety crash test, the Tiggo 7 received a five-star result, delivering satisfactory results for users at home and abroad.
The field of new energy has made all-round efforts to create a higher situation
iCAR is Chery Group's first new energy electric brand, and its first model, the iCAR 03, was launched in just one month, and sales reached 5,487 units in March. The iCAR 03 is positioned as a compact SUV with a price of 150,000 yuan, with a maximum range of 501 kilometers.
On March 11, Xingtu Yaoguang C-DM was officially launched, which is a plug-in hybrid mid-size SUV under the Chery Xingtu brand, with a WLTC comprehensive fuel consumption as low as 0.8L/100km and a pure electric range of up to 150km, with an overall price of 15-200,000 yuan but a cross-level comfort configuration of 400,000 yuan.
What's more selling point is its leading position in safety technology, witnessed by the China Automotive Center and more than 500 media, Xingtu Yaoguang C-DM at a speed of 30km/h, 40km/h, and 50km/h respectively, 3 consecutive collisions with the battery pack overlap (intrusion degree) reached 30, 40, 50mm of the bottom of the car obstacles, still achieved "no smoke, no leakage, no immersion".
Tens of billions of replacements/lifetime warranty for all Chery forces to continue the road to the championship
On March 4, Chery Group became the only car company in the industry with a lifetime warranty for all models of all brands + used cars under the group, which is Chery's confidence in its own technical strength and quality, and also brings users the potential benefits of "more value preservation". Chery, in the past 27 years, has adhered to the spirit of science and engineering and the thinking of engineers to build enterprises and products, and the route of opening up the market with technology has been successful for Chery, and the development of new energy technology is bound to make Chery obtain greater market results.