In this fast-paced, colorful era, everyone is looking for a way to dress in fashion that can represent themselves without losing their cultural heritage.
Suddenly, the "new Chinese style" quickly became popular among young people like a spring breeze. Song Jin's jacket with jeans, and the modified cheongsam with coiled hair, all show unique charm, as if telling the world: "This is me, the unique me." ”
In 2023, the scale of the new Chinese market will reach an astonishing 1 billion level, and the related notes on Xiaohongshu will grow wildly. But with the explosion of popularity, some problems have also arisen.
What kind of truth is hidden behind the return rate of 80%? Is the new Chinese craze a visual feast or a piece of chicken feathers?
The fashion industry always brings surprises, and "new Chinese style" is undoubtedly a highlight in recent years. During the Spring Festival in 2024, from the West Lake in Hangzhou to the Forbidden City in Beijing, and then under the city walls of Xi'an, young people wearing new Chinese costumes can be seen everywhere, becoming a beautiful landscape.
Even on the other side of the ocean, the Chinese wearing hairpins and horse-faced skirts have attracted countless praises. The new Chinese style is sweeping the front line of fashion.
The charm of the new Chinese style lies in its clever combination of traditional culture and modern fashion, so that people can show the elegance and elegance of the Orient at any time in their daily life.
Whether it is an ordinary young person on the street, or a representative and committee member walking in the venue of the National People's Congress and the National People's Congress, new Chinese clothing has become their choice to express their personality and taste. The supply of horse-faced skirts and the high-end customization of Song Jin coats all show the popularity and influence of new Chinese style.
Behind the popularity, there is a headache hidden - uneven quality. Many consumers are excited to buy new Chinese clothing, only to find that the effect of wearing it on their bodies is greatly reduced.
Some people seem to have become grandmothers in an instant, others seem to be wearing mourning clothes, and some people are mistaken for hotel waiters. The root of the problem lies in the mixed production of new Chinese clothing in the market, and the lack of unified standards and supervision.
At the same time, the popularity of new Chinese style has also attracted many laymen to enter this field, and even some companies have transformed from curtain manufacturers to producers of new Chinese clothing.
This phenomenon of blindly following the trend not only caused chaos in the market, but also greatly reduced the quality of new Chinese clothing. In the case of serious design homogeneity and blind premium, the return rate of consumers will naturally rise.
But that doesn't mean there is no market for the new Chinese style. On the contrary, the new Chinese clothing with real quality and unique design is still deeply loved by the majority of consumers.
The key to the problem lies in how to pursue fashion without losing respect for traditional culture and insistence on quality. It has to be said that the rise of the new Chinese style has played a positive role in promoting traditional Chinese culture and enhancing cultural self-confidence.
From the early national style boom to the current new Chinese fashion, all this is not only a change in fashion, but also a cultural inheritance and innovation. But how to make this trend go further and more stable? This requires the ingenuity of designers and the rational choice of consumers.
Let's go back to the till wave of returns. Consumers have found that although the new Chinese style has a glamorous appearance, there are very few styles that really suit them.
Not only because of the uneven quality of products, but also because of the wearing of new Chinese clothing, which has higher requirements for figure and temperament.
Under the perfect demonstration of celebrities and Internet celebrities, ordinary people often ignore this, and as a result, the clothes they buy when they go home are very different from the beautiful image they expected.
In fact, in order to wear the new Chinese style with a sense of luxury, it is not only necessary to pass the design and quality of the clothes themselves, but also to have a careful match of accessories, makeup and even the overall look.
The "new Chinese" label that simply pursues appearance does not truly reflect the essence of oriental aesthetics.
Therefore, in the face of all kinds of chaos in the market, consumers began to gradually rationalize, no longer blindly pursuing the appearance of new Chinese style, but began to pay attention to the quality and cultural connotation of clothing.
This may cause some volatility in the short term for the entire new Chinese market, but in the long run, it is an opportunity to shuffle and upgrade.
The new Chinese trend is not only a fashion innovation, but also an affectionate tribute to traditional culture. However, any kind of trend cannot only stay on the surface, nor can it become a tool for business speculation and consumers blindly following the trend.
Real fashion should be the dual embodiment of quality and culture, innovation in inheritance, inheritance in innovation.
Let us look forward to more "new Chinese" boutiques in the coming days, not only to let the world see China's fashion, but also to let the world feel China's wisdom and charm.
After all, true fashion requires both internal and external cultivation, and the integration of culture and aesthetics.