China is a country with a large population, and the annual consumption of tobacco and alcohol is not a small amount, and the tobacco and alcohol industry in the mainland, respectively, has an industry boss, the king of tobacco has created the first tobacco factory in Asia, bringing more than 140 billion taxes to the country every year, and the king of wine brews Moutai, which is famous all over the world.
The king of smoke who came out of the aroma of wine
When Chu Shijian, the king of cigarettes, was 15 years old, his father died, and since then he has lost his financial support, and as the eldest son, he is also facing the survival of 5 younger siblings.
Fortunately, there is still a wine shop at home as a way to live, which can be regarded as a blessing in misfortune, and Chu Shijian, who likes to use his brain, began to use his brain as soon as he took over this roasting wine shop, always wanting to make wine that can be more liked by consumers under the condition of saving costs and improving efficiency.
So he began to observe carefully, keep notes, control variables, and trial and error, and finally found some ways to bake wine, and he was not only quickly familiar with the art, but also quite a talent for business.
He learned hunger marketing, and his supply was less than the market demand, which also led to stimulating the consumer's desire to buy, so the customer was continuous, and he was a good businessman, and if it was a batch of bad quality wine, he would sell it cheaper, so the family's life gradually improved.
It was precisely because of his own efforts that Chu Shijian got the opportunity to return to school. After graduating, he also served as a soldier, participated in wars, and did many positions, but without exception, he performed very well in any position.
Originally, the sugar factory relied on a state subsidy of 200,000 yuan to maintain it, but Chu Shijian, who was transferred to the factory director, only took half a year to make a net profit of 117,000 yuan and double the profit in the second year.
Soon, because of his outstanding performance, he was transferred to the Yuxi Tobacco Factory, which needed more leadership.
However, the size of the Yuxi Tobacco Factory is not the same as that of the previous sugar factory, and the intricate connections in it have led to many problems that need to be solved urgently, the organization is bloated, and the productivity is low, which soon makes Chu Shijian realize that he has kicked a steel plate.
When Chu Shijian's family first moved here, they were given a dismissal by 12 small leaders, and the houses assigned to his family were all small, crowded and dilapidated houses.
The leaders sent in the past have turned a blind eye, and he never intended to let these actions go. In order to restrain his power and prevent others from hindering him, Chu Shijian came to the secretary of the prefectural party committee to report: within a year, the secretary of the prefectural party committee should ignore anyone who comes to the prefectural party committee to complain.
Hu Liangshu, secretary of the prefectural party committee, was also an upright person and immediately agreed to this request. Without any worries, Chu Shijian immediately carried out drastic reforms, first dealing with a few small leaders with thorny heads, and secondly, some rules and regulations were overlooked, and then strictly grasping production and using scientific and technological innovation to promote industrial development.
It didn't take long for the Yuxi Tobacco Factory led by Chu Shijian to become the largest tobacco factory in Asia, and it was also the world's leading modern tobacco factory, and the living and wages of the basic employees were also better guaranteed, and it was also renamed "Yunnan Hongtashan Group".
After 18 years of ups and downs, Chu Shijian managed the cigarette factory in an orderly manner, and paid as much as 140 billion taxes for the country.
The king of wine who drank two meals
And Ji Keliang, another wine king of Kweichow Moutai Distillery, is also full of hard work. The fledgling Ji Keliang is still a white-faced scholar, in response to the international call to Moutai Town, he was proud and ambitious as soon as he came to Moutai Town, he suddenly felt desolate, dilapidated everywhere, and it was also the night he first came here, Ji Keliang's luggage was also stolen.
But these did not discourage Ji Keliang's enthusiasm and belief in building the motherland and devoting himself to the grassroots, at that time the Moutai factory and the beginning of the Yuxi Tobacco Factory, the degree of dilapidation is not far behind, more than 1,000 acres of factories, only 1/5 of the production capacity, the annual output is only more than 200 tons, the annual loss is as high as 840,000 yuan.
Ji Keliang, who was originally a scholar, did not have lofty ambitions, but started as a grassroots technician in a down-to-earth manner, checking and filling in gaps in technical matters, and being meticulous and rigorous; in terms of physical work, he also practiced what he preached, and he would do everything himself.
During that time, it was difficult for this white-faced scholar, who was not good at physical work, and he often fainted when he roasted wine, and the hot work always made him sweat.
But it is also this kind of work experience that rushes to the front line that allows him to quickly find nine ways to improve the quality of Moutai, and it is also with this spirit of hard work that the production quality of Moutai has been greatly improved.
But at this time, Ji Keliang ushered in three years of decentralization experience, in those three years he worked hard and tiring in the workshop for three years, but it was also such a tempering that allowed him to have a skill, that is, to smell it with his nose, he knew the year of Moutai and the alcohol content of the fragrance.
In the interview many years later, Ji Keliang did not complain about the hardships of the year, but thanked those experiences for making him a success, he said that if it were not for those three years, he would not have this result in Moutai.
In the year of Nixon's visit to China, the wine used to entertain foreign guests was Moutai, and when the cap of the bottle was lifted, the aroma of the wine overflowed instantly, lingering in the heart and lungs, refreshing the heart and spleen, rich but not dry and burnt.
This was also in 1972, which played a well-known signboard for Moutai, and the "Moutai fever" also started in that year because of Premier Zhou.
In 1978, Moutai Factory finally ended the 17-year loss history, ushered in a new era of profitability, Ji Keliang gave Moutai a new soul, a bottle of Moutai, from water selection to sales It takes a total of 5 years, in 5 years, after the production of the original liquor, it must be stored for 3 years, and after 3 years, the original liquor is taken out for blending, and then stored for 2 years before it can leave the factory.
Moutai is brewed with Chishui River water, which contains thousands of microorganisms and more than 900 aroma components after fermentation, and has been found that Moutai contains acetic acid, lactic acid and phenolic compounds that are beneficial to human health, and moderate drinking is good for health.
And these are all developed by Ji Keliang with more than 40 years of efforts to drink two tons of Moutai, and the hardships during this period can be seen.
Brief summary:
The edge of the sword is sharpened, the fragrance of plum blossoms comes from the bitter cold, no one's success is smooth sailing, and no one's success does not need to be poured sweat, thousands of sails are exhausted, the waves are sweeping the sand, and the people who really practice their efforts will be seen by the world.