In recent years, live streaming has rapidly emerged as a new force in the consumer field with its unique charm and huge market potential.
However, with the popularity of live streaming, a series of problems have also surfaced, consumer disputes are frequent, and the increase in complaints and reports is as high as 47.1 times.
In this regard, on April 9, at the policy briefing of the State Council, the State Administration for Market Regulation said:
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This means that the relevant departments have begun to intervene in market supervision, and the live broadcast of shoddy, fake, and shoddy goods will usher in a new wave of industry reshuffle!
One stone stirred up a thousand waves, and many netizens discussed it, some people said,
Some netizens asked,
Indeed, after many Internet celebrities overturned with goods before, they shirked the responsibility of the manufacturer, and it had nothing to do with them bringing goods, they were just salesmen.
The "Regulations" make it clear that the platform, the live broadcast room and the anchor "everyone is responsible", and whoever brings the goods and whose goods have the same responsibility. In this way, if the anchor sells fakes in the future, he can no longer push it away.
In response to the problem of closing e-commerce mentioned by netizens, Xiaobian believes that the digital economy is the trend of the times and the foundation of the national fortune, and e-commerce has greatly improved consumption and internal circulation.
We are the world's No. 1 in e-commerce sales, product quantity, express parcels and other aspects. Due to the popularity of express delivery and e-commerce, even remote rural and mountain villages can enjoy the dividends of China's strong manufacturing industry, and obtain daily necessities, daily life, digital products, etc. at low prices. Reduced cost of living and improved quality of life.
As for live streaming, the emotional consumption from the celebrity effect will gradually tend to rational consumption, paying more attention to cost performance and product quality.
See what netizens have to say
The production and delivery of goods should be jointly and severally liable, because consumers generally believe in the orders placed by the anchors with goods, and they can't just make money, and push it to the manufacturer if something happens.
Whoever brings the goods must check the quality of the product!
What do you think about this, friends?