Xiaomi Auto, the absolute top of the car circle, its first product Xiaomi SU7 ushered in a splash of traffic as soon as it was launched at the end of March. Within 27 minutes of listing, Dading exceeded 50,000 units, and 24 hours after listing, Xiaomi Dading exceeded 88,898 units. At the delivery ceremony on April 3, Lei Jun said that the Xiaomi SU7 has exceeded 100,000 orders, and the lock order has exceeded 40,000......
Now, in the automobile circle, there have been a lot of big names on Xiaomi SU7 dismantling, test drive, visiting the store to take real shots, and opening on the street; Xiaomi's sales stores are crowded with consumers who see the car for a test drive, and it is said that the number of people who make an appointment to the store has increased by more than 100,000 people a day; outside the automobile circle, netizens have heated discussions, and Lei Jun personally opened the door for the first batch of car owners, which also attracted everyone to say that the pattern has been opened. Even the author's second uncle, who never cares about car news, can say two sentences: "It's okay for me to watch Xiaomi cars on the Internet." I believe that no one has ever seen a new car brand on the market with such a high degree of popularity, which is unprecedented.
But as Xiaomi SU7 becomes more and more popular, its "black material" seems to have begun to increase, on the second day of listing, there were many complaints on the rights protection platform asking for a refund of the deposit, and then Xiaomi SU7 burst video appeared on the Internet, Xiaomi test car evasion at Tianjin Expressway, test drive found abnormal noise and leakage video and "Xiaomi SU7 lack of space in the back row", "Lei Jun rode SU7 rear wheel screw suspected of falling" and other remarks. There is even a second-tier luxury brand that released a poster to satirize Xiaomi Auto and a certain bigwig to sharply comment on its exterior design, etc.
For a time, Xiaomi Auto stood on the cusp of the storm, and recently Zhiji Auto once again added a "fire" to Mi Auto. The reason for the incident was that on the night of the official launch of its new product L6 model, Zhiji mentioned that "Xiaomi SU7 Max is a front IGBT + rear SiC" electric drive, resulting in an incorrect annotation of a key parameter. Subsequently, Zhiji Auto apologized urgently, and the second apology has been carried out.
In fact, rubbing the traffic of competitors is a good marketing method, for example, in the past, a lot of 7-seat SUVs entered the market, everyone likes to mention "hanging Highlander", and new power brands also like to chase Tesla "fight", now Xiaomi cars are popular all over the network, and there is nothing wrong with latecomers mentioning it as a competitive model, but knowing oneself and knowing that the other side is victorious, and the opponent's information is wrong, isn't it disrespectful to the opponent?
Of course, Xiaomi cars have indeed detonated the automobile market now, but the follow-up production capacity, product layout, etc. is the time to really test Xiaomi cars, and time will give us the answer in the future.
Write at the end
We cannot deny that the listing of Xiaomi SU7 has triggered a national carnival, and even the order has skyrocketed, which is a phenomenal event, and it cannot be denied that Xiaomi SU7 The car itself is indeed very capable of playing, Lei Jun does have a few brushes to build a car, its appeal is very strong, Xiaomi smart phones and smart homes, and then the experience of artificial intelligence has also laid a solid foundation for Xiaomi cars. With the launch of Xiaomi SU7, the competition in the new energy vehicle market will be more intense, although it itself is aimed at Tesla and Porsche, but other new power brands are no pressure?
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