The retail sales of automobiles for March 2024 have been confirmed, and the data of Great Wall Motor's four major passenger car brands have also been released.
Haval, WEY, Tank and Ora, which of the four brands has the most eye-catching performance?
Let's take a look at the retail sales data of the Haval brand, Haval H6 is naturally still the leader, with sales of 13,811 units in this period, and the Haval big dog ranks second, with 7,424 units, which is also a good car. However, there is a big disparity in the third-ranked Haval M6, with sales of 2,318 units, which is comparable to the high-positioning plug-in hybrid model Haval Raptors, while the vehicles after the Haval Raptor sold less than 1,000 units in the same period.
The sales performance of the Haval brand is expected, and the performance of individual models is unexpected, such as the Haval Raptor with relatively high overall quality; as for the sales of the Haval H6, it is not surprising that the sales of the Haval H6 are no longer in the past, because the price of plug-in hybrid cars of the same class with lower fuel consumption and pure electric driving ability is getting lower and lower, such as BYD's Song Pro DM-i, but more exaggerated is such as the blue electric E5 under Cialis, as a medium-sized plug-in hybrid SUV The starting price has been as low as 99,800 yuan, and it has a pure electric range of 100 kilometers from the start.
When the price of plug-in hybrid vehicles completely overlaps with fuel vehicles of the same level or smaller size, the product competitiveness of fuel vehicles will be weakened, and perhaps it is really time for Haval H6 Hi4-T to come. In the Haval brand's March sales list did not appear Haval H6 plug-in hybrid version, but this car still has sales in March, its sales are 2 units;
Tank brand
The highest sales of the tank brand in the same period were the Tank 300 with 5,616 units sold, and the Tank 400/500/700 Hi4-T sold slightly lower, but the author thinks that these cars actually performed better.
The price of the Tank 400/500/700 is much higher, the lowest price of the brand is the Tank 300, and the high-end off-road vehicle is a relatively niche model, and the sales of these three cars are not lower than the same level SUV of the popular joint venture brand at the same price, so its sales can be praised. The last in line is the tank 500 fuel version, the gap between its sales and the plug-in hybrid version is enough to show that the current off-road vehicle users are also willing to accept new technology and lower car costs; speaking of which we have to talk about the tank 300 Hi4-T, this car should really come, once the car is mass-produced, it will help the tank brand to greatly increase sales.
On the contrary, if recent friends launch 200,000-level plug-in hybrid off-road vehicles in advance, the Tank 300 may be "cut off".
ORA brand
The Ora brand currently has three production cars, namely the small hatchback Ora Good Cat, the compact retro car Ora Ballerina, and the mid-size sedan Ora Lightning Cat, of which the highest sales are the Ora Good Cat, with sales of 4,132 units in the same period, and the remaining two cars are a little lower.
Ora Lightning Cat has two series, front-wheel drive and four-wheel drive, and there are not many mid-to-high-end pure electric sedans with front-wheel drive architecture in the two-wheel drive version, which are basically from traditional car brands; the car is not equipped with such as lidar or 8295 high-standard chips, and the overall feeling is decent. The design of the Ora Ballerina is very unusual, and this car will not be a popular bestseller. Ora good cat sales are still good, at least in the Great Wall Motors series of brands are relatively high, its highlights are mainly the exterior design, its drive platform is the front front wheel-drive; now in the hatchback camp of more than 100,000 yuan, the more popular is the compact rear-drive Volkswagen ID.3, the export sales are higher is the same level as the ID.3 MG MG4 EV, the car has rear-wheel drive and four-wheel drive two series.
WEY brand
WEY brand's current highest-selling model is the Blue Mountain DHT, which is a mid-to-large plug-in hybrid SUV, the brand currently has four more models for retail sales data, the remaining three are Alpine DHT MPVs, and SUV models Mocha and Latte, all plug-in hybrids.
The sales volume of Blue Mountain DHT is not bad, as a mid-to-high-end car with a starting price of 273,800 yuan, its sales are destined not to be very high, but the price of Mocha and latte is lower, and the main target is the 200,000-level market, so the sales of Mocha 157 and latte 8 in the same period can really not be evaluated, this data is afraid that no one can give a positive evaluation. The Alpine DHT MPV is also on the low side, and as a high-end business vehicle with four-wheel drive as standard in the whole series, this car still has potential to be stimulated.
This is the retail sales of Great Wall Motor's four major passenger car brands in March, for reference only.
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