March sales: BYD destroyer 05 skyrocketed by nearly 12,000 units, and the price cut really worked?
Univision Automobile
2024-04-10 17:51Posted in Hunan Automobile Creators
Brothers, I didn't expect that in the sales of sedans just released in March, the most surprising thing is not that Qin PLUS DM-i still firmly occupies the first place in sales on the list, nor that the joint venture model Sylphy is still ranked second on the list, but that the sales of the destroyer 05 model under BYD Ocean Network have jumped to the top ten ranks.
You know, in February, the destroyer 05 also ranked 55th in the overall car sales list, and the retail sales data was only 6953 new cars, but what I didn't expect was that in March, the destroyer 05 actually rushed to the 7th place in the car sales list. The retail sales data is 18,803 new cars, compared with February, a month-on-month increase of nearly 12,000 new cars (11,850 units), can you stand this?
Many people may wonder why there is such a big gap between the sales of the Destroyer 05 in February and March? There is a difference of nearly 12,000 new cars in between, is it that all of a sudden so many people are going to buy the Destroyer 05?
Hey, don't even say it, because there is a traditional Spring Festival in February, most people choose to spend the New Year vacation at home, so naturally they can't find time to go to the store to buy a car. 9 days have passed since the Spring Festival, and there are only about 20 days left in February, so the number of models sold by dealers will naturally be much less.
And to March, this month itself is the first full month to start working after the holiday, not to mention the full time, many people actually want to buy a car for their families at this time node, so they have walked into the 4S store to see the car, choose a car.
That came to the body of the destroyer 05, as an entry-level family sedan with similar positioning to BYD's Qin PLUS DM-i, not only has the driving characteristics of oil and electricity, but also launched the latest destroyer 05 Glory Edition model on February 19. The advantage of this version is that the price has been reduced by as much as 22,000 yuan on the basis of the original Champion Edition model, which has undoubtedly become a big reason for many people to choose to buy it.
What's more, when the destroyer 05 glory version was launched, BYD also prepared multiple car purchase privileges such as "2 years 0 interest" and "free OTA system upgrade" for young first-time buyers, so as to maximize the benefits to young first-time home users and further reduce the cost of car purchase for new energy car users.
Therefore, under the influence of the above two factors (the right time node and price reduction), it is not surprising that BYD Destroyer 05 achieved a sales figure of nearly 12,000 units in March and achieved sales of 18,803 new cars.
All in all, under the premise that the destroyer 05's own product power is indeed enough to fight, the price reduction is undoubtedly a very important reason for its rapid sales growth. Just imagine, when you used to sell a new car that started with more than 100,000 yuan, now the sales tell you that you can buy it for more than 70,000 yuan, and you happen to have seen this car for a long time, and it also has a 2-year interest-free policy, don't you feel excited?
I have to admit that people are sometimes like this, and they also have the psychology of conformity and taking advantage of the crowd when buying a car. And now it seems that the hot sales of the destroyer 05 in March have these factors, so it can sell well. Finally, I hope this car can continue to sell well, because the car is really good, what do you think? (Text/Youshi Auto Dazhuo)
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